Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates, and operational ideas we’ve been reading and discussing over the past several weeks that we think you’ll also find informative, inspiring, and intriguing.
Industry News
Planes of the Future Will Feature Virtual Reality, Yoga Studios, and Lots of Cauliflower (Popular Science) - Qantas and other airlines are working on creating more comfortable flights with better food, air, and lighting.
How the Faroe Islands Became an ‘Un-Destination’ (Skift) - The little-known destination is using creative marketing campaigns to get visitors to help preserve the destination’s unique character.
Komodo Weighs Temporary Tourist Ban to Boost Endangered Dragon Numbers (Earth Island Journal) - Authorities are thinking about banning tourists from the Indonesian island to help protect the Komodo dragon amid concerns of animal smuggling.
Wow Air's Demise Is Latest Threat to the Land of Booms and Busts (Bloomberg) - Iceland’s tourism soared with the advent of the budget airliner. It remains to be seen how the airline's demise will impact the country.
No, Your Instagram ‘Influence’ Is Not as Good as Cash, Club Owner Says (New York Times) - The Siargao business owner isn’t the only person pushing back against the influx of social media influencers.
Global Issues
From Australia to Africa, Fences are Stopping Earth’s Great Animal Migrations (The Conversation) - “Development corridors” around the globe are preventing mass wildlife migrations essential to their survival.
Young People Are Leading the Way on Climate Change, and Companies Need to Pay Attention (Harvard Business Review) - Millennials and Generation Z have been vocal about their stance on climate change, signaling a shift in values that companies need to acknowledge.
This Is What a Planet-Wide Network of Ocean Sanctuaries Could Look Like (World Economic Forum) - More protected areas across the world’s oceans could create a net of protection that would help save endangered marine species from extinction.
European Parliament Votes to Ban Single-Use Plastics (The Guardian) - European member states are also putting guidelines in place for better packaging and litter problems created by wet wipes.
Seychelles President Makes Underwater Plea to Protect World’s Seas (New York Times) - Danny Faure hopes to draw attention to the fact that island nations like his will bear the brunt of global warming.
Business Tips
Transforming Leaders into Mindful Leaders (Mindful) - How leaders can learn to cultivate focus, clarity, creativity, and compassion so they’re able to offer complete nonjudgmental attention.
What Everyone Ought to Know About Building an Email List for Their Small Businesses (Small Biz Trends) - Ideas for growing an email list, even if you’ve been in business for a while.
Corporate Responsibility in the Age of Content and Social Media (The Content Strategist) - Consumers say it is essential for businesses to be transparent. How to navigate that transparency with brand content and storytelling.
How Smaller Travel Brands Can Ride the Personalization Wave (PhocusWire) - Marketing and customer outreach suggestions for travel brands that have smaller budgets and reach.
How to Build an Effective Digital Content Marketing Strategy (Relevance) - Great content built into an effective digital content marketing strategy is a key component of reaching customers in a meaningful way.
Read past editions of Eye on the Industry:
- Eye on the Industry: Trip-Planning Artificial Intelligence, a Greening Planet, and the Experience Economy (26 March 2019)
- Eye on the Industry: Plastic-Free Flights, Receding Glaciers, and Hidden Facebook Marketing Tools (12 February 2019)
- Eye on the Industry: A Community-Based Māori Initiative, the Plastics Backlash, and Instagram Stories (28 December 2018)
- Eye on the Industry: Balancing Privacy and Personalization, Boracay Island Reopens, and Powerful Peer Coaching (13 November 2018)