First-Ever AdventureELEVATE Europe to Reignite Community Through Visions for our Future


2nd Edition of the Adventure Travel Guide Standard (ATGS) is Published After Two Years of Work

Global Travel News

Tips to Working with Media in the First Half of 2021

Business Development

Atlas Obscura Joins Tomorrow’s Air as First Education Partner


First Ever Virtual Event Dedicated to Climate Clever Travel


ATTA Member News

The Day We Taught the Police About the Black History of São Paulo

by Guillherme Soares Dias, Black Bird Viagem Tours (translated from Portuguese) This past October our Caminhada São Paulo Negra (Black São Paulo History Walk) tour was followed by two police officers. Our 12 guests were on a walking tour, hearing the stories and seeing the sights of the history and culture of Black people in......

Campfire Chat: Stephanie M. Jones


The  ATTA Campfire Chat series brings inspiration and vision from dynamic thought leaders whose areas of expertise inform and guide the adventure travel industry. Along with other efforts to regularly...

SEO for Tour Operators


Search Engine Optimization, or SEO for tourism, is the ability to get your website to rank on Google when prospects are searching for the tours or activities you provide. But...

Interview with Edward Piegza of Classic Journeys


Classic Journeys is a luxury boutique tour company, operating small group walking, cultural, family, culinary, and multisport trips in 100 regions in 50 countries on six continents. The award-winning company,...