Adventure Travel News
6 April 2026
ATTA Strengthens Asia Focus with ITB China Presence and Industry Partners
The Adventure Travel Trade Association (ATTA) is stepping up its engagement in Asia, building on a growing track record of in-region activity. Recent examples include hosting well-attended AdventureCONNECT events at ITB Asia and publishing insights on the rapidly evolving Chinese, Japanese, and Indi...
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