During the first in Europe AdventureELEVATE virtual event (24-25 March 2021) the Adventure Travel Trade Association (ATTA) and Switzerland Tourism (ST) announced their two-year collaboration with focus on Sustainability. During...
At the peak of the global shutdown in early 2020, carbon emissions fell by 17 percent compared to a similar period in 2019, according to the World Meteorological Organization. That...
After two years of work by volunteers from around the globe, the second edition of The Adventure Travel Guide Standard (ATGS) has been published by the Adventure Travel Trade Association...
On 24 and 25 March 2021, the Adventure Travel Trade Association (ATTA) will bring together the adventure travel industry in Europe at its first-ever AdventureELEVATE Europe event. This virtual event...
Travelers and Trade Meet to Learn and Be Inspired On 25 February travelers and the global travel trade gathers for an event which is the first of its kind –...
“We have to live for today and enjoy every moment we’ve been given. But that can’t come at the cost of tomorrow.” This is how Ken Whiting, Founder and President...
On 4 February 2021 the Adventure Travel Trade Association along with five partners will hold Come Together, a virtual AdventureConnect networking event; registration is now open. Tourism professionals from a...
Registration is now open for the Adventure Travel Trade Association’s (ATTA) annual industry event, the Adventure Travel World Summit (ATWS). The 2021 event will be held in Hokkaido, Japan, 20-23...
An estimated 36% of U.S. outbound adventure travelers are people of color, taking 2.5 trips per year on average. A new report released by the Adventure Travel Trade Association (ATTA)...
Adventure travelers expect to resume near pre-COVID level travel spending in 2021, three years before the overall U.S. travel market is expected to recover. In June-July 2020, Adventure Travel Trade...
