Who Are You? Branding 101 for Tour Operators
A company’s brand identity refers to the visible elements of its brand such as the logo, associated colors, and design, along with written elements like verbal tone and style. These...
Business Development
With The Right Facilities, Amenities, Latin American Adventure Destinations are Well-Positioned for Incentive Travel
Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
Done Right, Partnerships with Travel Influencers Elevate Destinations’ Brand Awareness, Drive Visitation
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...
9 Golden Social Media Tips for Travel Companies
Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista....
Market Realities Challenge Destination Marketing Organizations’ Role, Identity
Not so very long ago, destination marketing organizations (DMOs) were tasked with driving visitors to destinations with the simple goal of getting “heads in beds.” Their paper-heavy marketing campaigns and...
How To Give Helpful and Meaningful Peer Feedback
Productive and effective companies thrive on a culture that encourages communication between team members. Whether engaging in small talk, ideating or fine-tuning itineraries, or tackling projects across departments, learning how...
How to Use Responsible Travel Initiatives to Attract Clients
I recently wrote a primer about inbound marketing, what it is, and how to go about initiating a content strategy for a travel business. With this foundation in place, I...
Let’s Chat: A Primer on Online Chat Features for Travel Professionals
Not so long ago, the customer journey followed a fairly regular and rhythmic pattern. A potential traveler may have gathered information from a number of companies, then browsed through brochures,...
What Destinations and Tour Operators Should Know About Accommodating Travelers with Learning Disabilities
Boaz Oz is a highly regarded Israeli tour guide who has led thousands of visitors across every part of Israel. For 30 years, Oz struggled to organize his tours and...
VIDEO: Cyber Threats in the Travel Industry: How to Keep Critical Data Safe
On 1 May, members of the adventure tourism community gathered at the Adventure Travel Trade Association’s (ATTA) AdventureConnect in Boulder, Colorado, to learn about cybersecurity from one of Colorado’s highest...