Inbound Marketing: A Primer for Adventure Travel Professionals
Have you ever landed on a business’ blog post filled with such fantastic information you were compelled to click on that PDF download at the bottom of the page? Then,...
Business Development
What Adventure Travel Professionals Need to Know About Creating and Distributing Video Content
Online video is the new marketing currency. It is consumed voraciously and can pay off tremendously if done well. Whether you represent a destination marketing organization or you’re a tour...
Traveler Research Signals Increased Awareness, Interest in Responsible Tourism
After a long drought followed by heavy rains, California experienced a colorful super bloom in mid-March that painted its landscape with wildflowers in every shade of the rainbow. The colorful...
Mentorship Best Practices: What Do Young Leaders in Adventure Travel Want?
A lot of general business advice notes the importance of mentorship in establishing the foundation for professional success. Several studies note companies invested in mentorship see a return on that...
Unexpected Partnerships Enhance Tour Offerings, Expand Customer Reach
The best strategic partners go together like hiking trails and trekking boots — you can have one without the other but their complementary features enhance each other. These partnerships enrich...
Pinterest’s New Travel Personas Offer Guidance for Maximum Exposure and Reach
When it launched in 2010, Pinterest immediately acquired a reputation as a social platform for women interested in making their own birthday cards and organizing closets by color. But with...
Fighting Food Waste in Adventure Tourism
Blame it on celebrity chefs’ reality television shows, cooking competitions, or those mouth-watering photographs of food and beverages on Instagram — they’ve all had an impact on the growing public...
How to Get Travel PR on a Budget
It’s no secret the media landscape has changed in recent years, and travel publications are no exception. A growing amount of sponsored and paid-for content often overshadows honest reviews and...
Establishing Your Adventure Travel Business for Endgame Success
A love for adventure travel often encourages people to initially become business owners within the industry, but in the flurry of branding a company, hiring employees, and promoting products and...
Going It Alone: Solo Travel on the Rise
Whether intentionally setting out on their own as single individuals or because their normal travel partners are uninterested or unavailable for a particular trip, one thing is certain: Nothing is...