Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...
Here’s a number every adventure travel professional should know: 2.7 billion. That’s the number of people who will be using social media by the end of 2019, according to Statista....
Not so very long ago, destination marketing organizations (DMOs) were tasked with driving visitors to destinations with the simple goal of getting “heads in beds.” Their paper-heavy marketing campaigns and...
Productive and effective companies thrive on a culture that encourages communication between team members. Whether engaging in small talk, ideating or fine-tuning itineraries, or tackling projects across departments, learning how...
I recently wrote a primer about inbound marketing, what it is, and how to go about initiating a content strategy for a travel business. With this foundation in place, I...
Not so long ago, the customer journey followed a fairly regular and rhythmic pattern. A potential traveler may have gathered information from a number of companies, then browsed through brochures,...
Boaz Oz is a highly regarded Israeli tour guide who has led thousands of visitors across every part of Israel. For 30 years, Oz struggled to organize his tours and...
On 1 May, members of the adventure tourism community gathered at the Adventure Travel Trade Association’s (ATTA) AdventureConnect in Boulder, Colorado, to learn about cybersecurity from one of Colorado’s highest...
The United Nations celebrates World Day for Cultural Diversity for Dialogue and Development on 21 May. Recognizing the importance of bridging the gap between cultures and deepening our understanding of...