Sales and Marketing Investment Planning for 2022
Even in normal years, it is often a difficult task for an organization to confidently budget for marketing. As we move into 2022, with uncertainty still looming but the sunrise...
Business Development
Metrics on a Mission – Use Metrics to Motivate Your Team, Drive Profits, and Grow Your Mission
A metric is simply anything that can be measured. A useful metric is something that you and your team believe in. And an effective metric motivates your team, drives additional...
Staffing Challenges in COVID Times
It’s hard enough managing staff during a normal year, but what do you do during a pandemic when travel, and income, are fluctuating so dramatically as the virus changes and...
Pandemic Recovery Advice for Companies and Destinations: A Summary of Recommendations from McKinsey and Company
The announcement May 19 that EU countries would officially welcome foreign travelers who have received an approved coronavirus vaccine is another milestone on the road to travel’s recovery. In the...
Tips to Working with Media in the First Half of 2021
As we look forward to this summer when travel will hopefully be returning slowly, we should ask ourselves, what should we be doing now to prepare? One of the many...
Tourism Impact Project: JADE and ATTA Support Jordanian Tour Operators in Adapting their Products to Meet New Realities
In a timely response to the pandemic and its impact on travel and tourism, the Jordanian Action for the Development of Enterprises (JADE) joined forces with the Adventure Travel Trade...
Moving to Local Tourism
With borders closed, planes grounded, the economy in tatters and the coronavirus still pummeling the planet, the tourism industry has not seen worse days. Yet as economies slowly reopen, people...
COVID-19 Guide for the Adventure Travel Industry
Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the virus caused by novel coronavirus, in a measured and consistent way, proportionate to the public health threat and...
Pinterest’s Top Travel Trends Emphasizes Interest in Eco-Friendly Experiences
When armchair travelers seek out jaw-dropping landscapes and enviable food dishes, chances are they turn to Instagram. The social-sharing app is one of the most popular in the world with...
Designing Accessible Adventure Travel: Change the Environment, Not the Body
A common myth associated with adventure travel is that it only includes extreme activities like caving, heli-skiing, and rock climbing. While activities like this are certainly one aspect, adventure travel...