Whether or not the adventure tourism trade community is fully aware, it is directly affecting a gradual, yet dramatic, industrial paradigm shift — specifically, the way in which tourism’s success...
The origin of the LifeStraw company follows a non-traditional path compared to most retail and product companies. LifeStraw started through efforts to solve a humanitarian problem — the proliferation of...
Latin America has become an increasingly popular destination for international tourism. Many countries, including Mexico, Peru, Colombia, Chile, and Argentina, are investing in the tourism sector, and the UN’s World...
What does it mean to have a memorable travel experience? Can we measure behavioral consequences of these memorable experiences? These are just a few of the questions Beau Lotto has...
Why do partnership agreements matter in the adventure travel industry? What is the best way to establish a partnership agreement, and what are the best practices for creating one? Adventure...
“Coming from an emerging tourism destination, it’s always hard to start a new business, especially a distinctive one, with vision, with attitude, and with a real sense of adventure. The...
From the towering mountains and crystal clear lakes of Torres del Paine National Park to the glacial fjords in the southern reaches of the country, Chile’s natural landscape has always...
Water for Hwange, one of the organizations that received funding from the Adventure Travel Conservation Fund (ATCF) in 2018, works to sustain water resources vital to wildlife and communities in...
In February 2019, the Adventure Travel Trade Association (ATTA) entered a partnership with ISPO, the world’s leading sports network. This partnership opens up new opportunities for retailers and manufacturers in...
In 2018, Cape Town, South Africa, nearly ran out of water. The crisis negatively impacted the city’s tourism sector, and even though it’s rebounding, Cape Town’s water shortage is far...