Reflections from a Beyond Guilt Trips Book Club
In the fall of 2020, four members of the ATTA’s internal Diversity Council formed a book club around Beyond Guilt Trips. They met on Monday evenings, discussing one chapter per...
Industry Voices
Viva la Revolución, Viva los Sueños de Rafa
This letter was written by Shannon Stowell, CEO of Adventure Travel Trade Association, to commemorate the passing of our dear community member Rafael Gallo on March 23, 2021. We welcome...
Adventure Travel’s Existential Crisis, One Year In
A message from Shannon Stowell, CEO, ATTA I’ve heard a lot of friends and colleagues exclaiming in astonishment lately the shock of realization that we just passed a full year...
How Travel PR has Changed Since COVID-19
This article was provided by Bannikin Travel & Tourism Ltd. Bannikin has been in operation since 2010 and has built a reputation as a leading travel trade development, branding and storytelling, media...
In Rhino We Trust – From ATWS to Novel
In what may be a first for an ATTA Adventure Travel World Summit, it was during the 2013 ATWS in Namibia that I found the inspiration for my third novel...
Eye on the Industry: Managing Virtual and Hybrid Teams, Regenerative Travel, and Lessons for Recovery and Rebuilding
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Escaping Humanity Through Polar Audio Stories
Those of us who have been enjoying ATTA CEO Shannon Stowell’s Campfire Chats may have caught his recent discussion with the polar explorer Robert Swan on May 5. Swan is...
Stories from the Field: ATTA Member Videos Connect the Global Industry
Since the COVID-19 pandemic shut down travel, ATTA members have been tapping directly into their worldwide network of industry peers and friends in a variety of ways, from more activity...
Doing Good in the Time of COVID-19
These seem like very dark days, especially for tourism. A recent Adventure Travel Trade Association (ATTA) survey and report about the impacts COVID-19 is having on the adventure travel industry...
Stories from the Field: ATTA Member Video Playlist
Though our global adventure travel community is unable to gather physically at the moment due to the COVID-19 crisis, our connection to each other feels more valuable than ever. We...