In Rhino We Trust – From ATWS to Novel
In what may be a first for an ATTA Adventure Travel World Summit, it was during the 2013 ATWS in Namibia that I found the inspiration for my third novel...
Industry Voices
Eye on the Industry: Managing Virtual and Hybrid Teams, Regenerative Travel, and Lessons for Recovery and Rebuilding
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Escaping Humanity Through Polar Audio Stories
Those of us who have been enjoying ATTA CEO Shannon Stowell’s Campfire Chats may have caught his recent discussion with the polar explorer Robert Swan on May 5. Swan is...
Stories from the Field: ATTA Member Videos Connect the Global Industry
Since the COVID-19 pandemic shut down travel, ATTA members have been tapping directly into their worldwide network of industry peers and friends in a variety of ways, from more activity...
Doing Good in the Time of COVID-19
These seem like very dark days, especially for tourism. A recent Adventure Travel Trade Association (ATTA) survey and report about the impacts COVID-19 is having on the adventure travel industry...
Stories from the Field: ATTA Member Video Playlist
Though our global adventure travel community is unable to gather physically at the moment due to the COVID-19 crisis, our connection to each other feels more valuable than ever. We...
COVID-19 Guide for the Adventure Travel Industry
Check back here for regular updates. Last update 9 January 6:30 am PT Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the virus caused by novel...
COVID-19 and the Global Adventure Travel Industry
With the help of the Adventure Travel Trade Association’s (ATTA) global members, the ATTA is actively monitoring the impact of COVID-19 and are conscious of the industry’s concerns. It is...
Successful Tourism Pledges are Only One Part of a Sustainable Destination Strategy
Since the announcement of the Icelandic Pledge in June 2017, initiatives that ask visitors to commit to responsible behaviors such as respecting the natural environment and acting kindly when they...
Adventure Tourism Has “The Greatest Opportunity” To Make A Difference
In its sixth appearance at the New York Times Travel Show, the Adventure Travel Trade Association (ATTA) presented to over 130 adventure travel professionals during “trade day” on Friday, 24...