Can Tourism Support Carbon Removal Through Direct Air Capture?
The climate crisis is a universal issue, one that is impacting the travel industry in a very tangible way right now. As the United Nations World Tourism Organization (UNTWO) notes,...
Events
ATTA Leads Adventure Travel Conversation at ITB Berlin, ITB China
In 2019, 160,000 trade professionals descended upon Berlin, Germany, to attend ITB Berlin, the world’s largest travel trade show. For many travel professionals and companies, this is the event to...
AdventureWeek Peru: An Adventure Told in Two Tales
Beyond Peru’s most popular attractions lies a country bursting with unexplored regions waiting to be revealed. During AdventureWeek Peru, 20 international buyers and 5 media spent time in two separate...
Tour Operator Scholarship Celebrates 10 Years; 2019 Applications Now Being Accepted
Aligning its long-standing Tour Operator Scholarship Program with its environmental and social initiatives, the Adventure Travel Trade Association (ATTA) will offer four tour operators with scholarships in 2019. Now in...
Limited Summit Tickets Remain, Marketplace Sold Out, Event Agenda Highlights The Way Forward
In just under four months, the adventure travel community will gather for several days of deep industry discussions, sophisticated educational content, professional networking, and many adventure activities at the annual...
An Idea Prospers With Purpose After Three Years of AdventureNEXT Near East in Jordan
The third AdventureNEXT Near East event was held from 1-3 April 2019 at the Hyatt Regency Aqaba Ayla Resort in Aqaba, Jordan’s southernmost point. A diverse group of 270 local,...
Watch Where You’re Going: Adventure In Motion Open for Submissions
The Adventure Travel Trade Association (ATTA) is accepting short film submissions for its annual Adventure In Motion film competition that celebrates and inspires adventurous travel. Open to all members of the...
Adirondacks, Lake George Beckon with Diverse Wilderness Activities, Community Interactions
When he has a day off, Joe Dadey packs a lunch before leaving his home in Saranac Lake, the largest community within Adirondack Park. He stops by Blue Moon Cafe...
Forging Productive Advisor-Supplier Partnerships
Recent research published by the Adventure Travel Trade Association (ATTA) indicates 87 percent of tour operators working in the adventure travel industry currently work with travel agents (also known as...
Travel Agent Opportunities a Hot Topic During NYT Travel Show Panel, Networking Session
Eighty-seven percent of adventure tour operators answering a recent Adventure Travel Trade Association (ATTA) survey indicated they currently work through travel advisors and agents to sell trips, yet 81 percent...