With the global travel community in upheaval as we work through the ramifications of the COVID-19 pandemic, we hope that educational opportunities for our members, and community, allow us all...
As debates and discussions swirl around the role of the travel industry as agent of harm or help, the adventure travel community again shows its willingness to dive in. On...
AdventureELEVATE is the Adventure Travel Trade Association’s annual North America-based two-day intensive educational and networking conference that brings together thought-leaders and practitioners for inspiration, education and insights into trends that...
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
Banff and Lake Louise Demonstrate Why “Off-Season” Can Be Spot On In June 2018, The Banff Center in Alberta, Canada, hosted 285 adventure travel industry members at AdventureELEVATE, the industry’s...
Pack a raincoat, a taste for craft beer, local wines and cuisine, and a love for the deep outdoors. From 5-7 May, 2020, the adventure travel community will gather in...
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
It’s no secret that the tourism industry contributes its share to the increase of greenhouse gases that warm the climate and in turn leave destinations increasingly vulnerable. Still, tourism and...
Creatives, activists, and visionaries from across the globe shared their expertise and passion with Adventure Travel World Summit delegates through an array of unconventional outdoor sessions — more than any...
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...