Who Are You? Branding 101 for Tour Operators
A company’s brand identity refers to the visible elements of its brand such as the logo, associated colors, and design, along with written elements like verbal tone and style. These...
ATTA News
Wildlife Tourism Five Times More Lucrative Than Illegal Wildlife Trade
From bird watching in Costa Rica to spotting tigers in India, wildlife tourism entices travelers to all corners of the globe. Unfortunately, in many of the destinations where wildlife tourism...
Rota Vicentina: To Love an Untamed Region
Considered one of the most beautiful coastlines in the world, southwest Portugal was a well-kept secret for many years. Though not a secret anymore, it is still managed as one....
With The Right Facilities, Amenities, Latin American Adventure Destinations are Well-Positioned for Incentive Travel
Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
Done Right, Partnerships with Travel Influencers Elevate Destinations’ Brand Awareness, Drive Visitation
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...
Summit’s Off-Site Sessions Encourage Creative Thinking, Physical Activity
Creatives, activists, and visionaries from across the globe shared their expertise and passion with Adventure Travel World Summit delegates through an array of unconventional outdoor sessions — more than any...
Behavior Smart: Understanding How People Think — and Applying It to Adventure Travel
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...
Summit’s Inaugural Gear Trail Leads to Partnerships with Adventure Operators
New to the Adventure Travel World Summit this year, the Adventure Gear Trail featured 10 outdoor gear brands specializing in travel off the beaten path. Throughout the Summit venue, gear...
Industry Leaders Peer into the Looking Glass
On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Climate Action Leadership Studio Urges Action in an Imperfect World
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...