Street Wisdom Has The Answers … If You Listen
When was the last time you specifically noticed something red on your walk to work? Do you know how many trees you pass from your home to the street corner?...
ATTA News
Letter from the Editor: Setting the Wellspring Stage in Montecatini Terme
Walking in front of Teatro Verdi on Sunday afternoon, I saw the first real sign of this year’s Adventure Travel World Summit. Two friends, both wearing event name badges, spotted...
Letting Go in Tuscany
With the final bites of a multi-course lunch and the last drips from a bottle of red wine, our guide laid out our options for the afternoon: “We can hike...
AdventureNEXT India: Adventures You Can’t Miss + Education You Can Use
Home to a dense tiger population, dynamic array of adventure activities, and mouth-watering local cuisine, Madhya Pradesh is primed to welcome delegates to AdventureNEXT India 3-5 December. For those who...
Respect Drives ATTA’s Code of Conduct
This year the Adventure Travel Trade Association (ATTA) / Adventure 360™ released a code of conduct that must be signed by all event delegates and participants on adventures tied to...
Zimbabwean Reforestation and Community-Based Project Offsets Carbon Through South Pole and Visit Sweden Partnerships
As the Doomsday Clock closes in on midnight, the term “global warming” and its reactionary partner “climate action” have taken on significance beyond buzzwords. Recognizing the true urgency of climate...
Checking Out of Cruelty: Tourism’s Role in Protecting Animals
Seeing wildlife can be a memorable part of any travel experience and high on the bucket list, especially since many adventure seekers are nature lovers too. However, tourists and travel...
Q&A: Brazilian Tour Operator Marianne Costa Explains Her Company’s Commitment to Community-Based Tourism
Nearly 10 years ago, Marianne Costa decided she wanted to work in social development — a decision that has led her into the kitchens and backyards of Brazilian women working...
The ATTA Celebrates World Tourism Day
Travel makes the world go round. It is both work and play, allowing people to visit new places around the globe while boosting the bottom line for those working in...
United Nations’ Sustainable Development Goals: Aligning Efforts for Global Impact
The United Nations’ Sustainable Development Goals (SDGs) provide a plan for all countries to concentrate their efforts in 17 areas to end poverty, protect the planet, and ensure prosperity for...