Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Banff and Lake Louise Demonstrate Why “Off-Season” Can Be Spot On In June 2018, The Banff Center in Alberta, Canada, hosted 285 adventure travel industry members at AdventureELEVATE, the industry’s...
Pack a raincoat, a taste for craft beer, local wines and cuisine, and a love for the deep outdoors. From 5-7 May, 2020, the adventure travel community will gather in...
Born in Sweden in early 2019, the flygskam (flight shame) movement has focused international attention on an industry already under the climate crisis spotlight. And, arguably, for good reason: Nearly...
In July 2019, Natural Habitat Adventures (Nat Hab) ran a zero-waste trip through Yellowstone National Park. The travelers on the week-long tour diverted 23 kilograms (50.9 pounds) of waste —...
Maybe you’ve heard of Google My Business. Maybe you even set up a Google My Business (GMB) page a while ago and figured it was doing what it should. Maybe...
The Adventure Travel Trade Association (ATTA) works diligently to keep its finger on the pulse of the industry and trends that shape the future of travel. As a result, its...
It was a very specific moment that spurred Kristin Hostetter to act. “I was at an event at the Outdoor Retailer trade show, in a packed room, listening to a...
It’s no secret that the tourism industry contributes its share to the increase of greenhouse gases that warm the climate and in turn leave destinations increasingly vulnerable. Still, tourism and...
With the greatest biodiversity on earth spread over six terrestrial biomes and three large marine ecosystems, Brazil provides an abundance of water, fertile land, hundreds of thousands of animals and...
