Donna Airoldi, the new editor of Travel World International Magazine, referenced the Adventure Tourism Market Report in her online Letter from the Editor this month. The report, conducted jointly between the ATTA, Xola Consulting and George Washington University, has gained widespread media coverage as the first of its kind to detail the $89 billion adventure travel market.Donna Airoldi, the new editor of Travel World International Magazine, referenced the Adventure Tourism Market Report in her online Letter from the Editor this month. The report, conducted jointly between the ATTA, Xola Consulting and George Washington University, has gained widespread media coverage as the first of its kind to detail the $89 billion adventure travel market.