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Recent Google Updates Offer Opportunities and Obstacles for Travel Industry

New Look for Results Pages Something happened online early this year that you might not have even noticed. Search Google for “Ireland Adventure”. See anything different? For some users, the design changes to Google’s Search Engine Results Pages (SERP) sparked outrage, while for many others it might seem like playing one of those picture games [...]

Monthly Newsletter Trend Watch

Flashpacking is a Thing and You’re Probably Already Doing It


Apr 15

Backpacking is the ultimate low-budget option for eager world travelers. It conjures up images of gap-year young people on bus rides with huge packs on their laps, sparsely furnished hostels in off-the-beaten-path locales and tattered hand-me-down copies of guide books. In case you haven’t noticed, the world has changed and travel has changed with it. [...]

New & Different

Can Ecotourism Lower Poverty?: ATTA Interviews Author of New Study that Says Yes

Photo Credit: Green World Adventures - Costa Rica

Mar 18

Editor’s Note: A new study, published in Proceedings of the National Academy of Sciences (PNAS), finds that communities neighboring conservation areas in Costa Rica had lower rates of poverty relative to other areas. ATTA talked to one of the authors, economist Paul J. Ferraro of Georgia State University, about the role of tourism in poverty [...]

Industry Partner News

OUTSIDE Travel Awards 2014


Mar 18

Editor’s Note: The ATTA is happy to announce that the following ATTA members were honored by the OUTSIDE Travel Awards 2014: Ibex Expeditions — Best Mountain Trip; H&I and Backroads — Best Bike Destination; Ciclismo Classico — Best Foodie Destination; Island Jane Eco-Tours and South Expeditions — Best Adventure Hub; Wilderness Travel — Best Family Trip; Fogo Island Inn [...]

Mar 17 — Global Travel Trends 2013/14 by IPK International

Mar 15 — Online Conference Call to Discuss Russia’s Growing Outbound Travel and Tourism Market to the United States

Mar 13 — Sustainable Destination Leadership Network Welcomes Four New Partner Destinations

Mar 10 — First-Ever Women in Travel Summit for Female Travel Bloggers and Brands in Chicago from March 14-16!

Mar 10 — 2014 International Adventure Conference – 2nd Call for Papers, Posters and Session Convenors

Mar 3 — Join Klein Tours for “Ecuador & Galapagos Sales Guideliness for US & Canada” Webinar

Feb 24 — The Fastest Growing Destinations Worldwide

Feb 20 — Sea to Summit Ultra-Sil Daypack

Feb 20 — Destination Marketing For Millennials

Feb 20 — DIY Luxury: Trends for Big Travel Spenders

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Offer Your Trip on Adventure.Travel: The Name Says it All


Apr 15

As a member-based organization, the Adventure Travel Trade Association’s number one priority is our members. And, because our tour operator and travel advisors’ priority is to get travelers booked on their next adventure, the ATTA offers as a tool to help members offer their trips to a consumer audience, collect traveler reviews and share [...]

Leveraging YouTube: Success Stories for Travel Brands


Apr 15

Travel videos are inherently clickable. Because video is more than just visual (it’s sound and images, and it’s interactive), it’s engaging in many ways that attract travelers to it. Destinations, airlines and hotels are all experimenting with online video, which is quickly overtaking television advertising as it proves its marketing worth. Most small travel companies [...]

Tourism Marketing with Instagram

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Apr 10

Editor’s Note: This article was written by Katie Hardin and originally appeared on the Solimar Blog. It’s reprinted here with full permission. Instagram is nothing new – it’s long been one of our favorite social media platforms – but it still lags behind other tourism marketing tools. Don’t neglect this simple app that offers huge potential. [...]

How to Package for Millennials


Mar 17

Tech-savvy millennials are adept at researching destinations and experiences online, however tour operators that personalise their offerings still have a role to play. Tessa Reed speaks to experts to find out more. Editor’s Note: This article was written by Southern African Tourism Update and is re-run with full permission. Read the original article here. While [...]

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Cheli & Peacock Safaris


Bespoke tour operator, Cheli & Peacock, focuses on eco-tourism and the “parks beyond parks” experience in Kenya and Tanzania. Their up-market itineraries utilize conservancies and private game reserves in off-the-beaten-path destinations (70% of Kenya’s wildlife is outside National Parks).... 


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TourWriter offers an easy-to-use itinerary software application for inbound operators and destination management companies. The system is created to simplify and streamline all sales and client management processes. From the initial contact with clients to creating an itinerary, producing quotes, booking... 

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Purchase Your Holiday TassaTag Luggage Tags Today!


A great stocking stuffer, you can increase public awareness while also supporting ECPAT-USA’s work, and not to mention increase your ability to find your luggage, all at the same time this Holiday Season! TassaTags also make great corporate... 

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Responding to Natural Disasters: What the Tourism Industry can Learn from the U.K.’s Extremely Wet Winter


Apr 15

In response to heavy rainfall, high winds and serious floods in the U.K. this winter, VisitEngland created a smart guide for tourism companies for “Responding to Extreme Weather”. Whether or not your business is located in (or promotes) a destination prone to flooding, the guide is flexible and adaptable: just replace flooding with wildfire, earthquake, [...]

Are Backpackers Destroying the World? Q&A With Gringo Trails Director Pegi Vail

Gringo Trails Director Pegi Vail in Albania

Apr 10

Editor’s Note: This interview originally appeared on Green Global Travel’s blog. It’s reprinted here with full permission. “Tourism is really about selling nature and cultural heritage,” says National Geographic Traveler editor Costas Christ during an interview near the beginning of the Gringo Trails documentary. The rest of the thought-provoking film explores the obvious follow-up question: At what cost? The film was directed and [...]

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Europe’s First AdventureWeek Debuts Late Summer 2014 with Albania-Kosovo-Macedonia Trans-border Itineraries

Hiking in Macedonia. Photo courtesy

Apr 16

  AdventureWeek, a specialized, nine-day familiarization (FAM) journey coordinated by the Adventure Travel Trade Association (ATTA), will debut in Europe, deep in the ancient cultural crossroads and rugged lands of the Western Balkans featuring Albania, Kosovo and Macedonia between August 26 and September 3, 2014. The three Southeastern European destinations are engaged in a precedent-setting, [...]

North American Series of AdventureConnect Activities Kicks Off in Boston and D.C.

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Apr 14

ATTA kicked off its annual North American series of AdventureConnect networking events in Boston and Washington, D.C., last week. In Boston, industry leaders met up at the headquarters of Thomson Safaris, while the D.C. crowd was hosted at World Wildlife Fund headquarters. ATTA’s Chris Chesak, Executive Director of North America/Oceania, presented industry updates to the [...]

ATTA Prepares to Launch AdventureConnect Spring Series Across North America


Apr 8

Beginning on April 8th, 2014, the ATTA will begin its annual spring series of AdventureConnect regional events across key cities in North America. Featuring an industry briefing with ATTA staff and cross-industry networking, these meetings are designed for outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and other [...]

Blue Mountains Tourism Delegation to Meet The Duke and Duchess of Cambridge

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Apr 17

Photo © David Hill, Blue Mountains Lithgow & Oberon Tourism The Blue Mountains tourism industry will be showcased on the world stage when The Duke and Duchess of Cambridge meet a Blue Mountains Lithgow & Oberon Tourism (BMLOT) delegation at Echo Point tomorrow (Thursday, April 17). BMLOT CEO... 

National Geographic Traveler Magazine Selects Its 2014 Tours of a Lifetime


Apr 14

Editors note: More than half of the tour providers featured (31 out of 50) are current ATTA members: Africa Adventure Consultants Audley Travel Austin Adventures Bicycle Adventures BikeHike Adventures Cultural Crossroads Engaging Cultures Travel EverGreen Escapes Explora Explore! Extraordinary Journeys GeoEx Global... 

The Kusini Collection Announces the Addition of Four New Members to Africa Portfolio

Chongwe Safaris_Canoe Safaris in Lower Zambezi NP Zambia

Apr 14

Seattle, WA – The Kusini Collection is pleased to announce the latest additions to our Africa portfolio:  Norman Carr Safaris in South Luangwa  National Park, Zambia; Chongwe Safaris in the Lower Zambezi National Park, Zambia; Imvelo Safari Lodges in Zimbabwe; and Travel Ethiopia, based in Addis... 

Apr 14 — Intrepid Group Names Cyndi Zesk President of Intrepid Group, USA

Apr 14 — ExpeditionTrips Introduces Shelley Fry as New Marketing and Media Manager

Apr 14 — Cultural Crossroads Trip Selected by National Geographic Traveler Magazine’s ’50 Tours of a Lifetime’

Apr 14 — At Last: Numbers on Tourism in Greenland

Apr 14 — Trek Travel Wins National Geographic Traveler Magazine’s Ninth Annual “50 Tours of a Lifetime” for Great Smoky Mountains-Blackberry Farm Bike Tour

Apr 14 — Eagle Creek Hires Trailhead Sales For Southwest Territory

Apr 14 — RED Sustainable Travel and La Mano del Mono Join Forces to Provide Unique Academic Adventure

Apr 14 — Rios Tropicales Receives “Level 4” Certification by the National Accreditation Commission for the Sustainable Tourism Program

Apr 14 — National Geographic Traveler Editors Place Austin Adventure’s Montana Family Vacation In 2014 Pantheon of “50 Tours of a Lifetime”

Apr 14 — 21 Years of Unlocking the Wonder of Nature

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Discovery Trekking Outfitters’ Ultralite Backpacking Towel


Apr 15

It’s one of those products that you, frankly, start off having some doubts about; “Can this little thing really absorb enough water to dry me off?” The Ultralite Backpacking Towel is so small (only 98 grams for their smallest model) and supple that you can’t help wonder about its functionality – that is until you [...]

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