2012 At a Glance: Travel Trends by Region
2011 was a turbulent year for the world, and thus for travel. Disruptions in weather, politics, economics, fuel prices and technologies stole the scene. While economic recovery appeared to steady itself early in the year, since then, the far-reaching, European debt crisis and financial stagnation in the U.S. economy continues to cast shadows and uncertainty.
Nature’s Best, the Ecotourism Society of Sweden, is Awarded the 2011 WWF Carl Mannerfelt Prize

Jan 25
Stockholm – The Ecotourism Society of Sweden has been awarded the 2011 WWF Carl Mannerfelt Prize for its work with sustainable tourism and the Nature’s Best quality mark. The prize is around USD 15,000. This is not the first time the Society’s groundbreaking work with quality marking has been acknowledged – it has previously won [...]
Spotlight: SustainabilityLeading Travel Companies Commit To Sustainable Tourism Through the Global Sustainable Tourism Criteria

Jan 24
Assistant Editor’s Note: We asked Erika Harms, the Executive Director of the Global Sustainable Tourism Council, to answer a few questions for us – those answers are below, above the recent GSTC press release. What role do you see the ATTA and its members should / might want to play in support for the GSTC? [...]
Industry Partner NewsThe Finalists for the Tourism for Tomorrow Awards 2012

Jan 24
The high calibre of this year’s applicants illustrates some of the very best in sustainable tourism. Hopefuls ranged from planning and management projects, to those featuring innovative engagement with local community, and business making a difference. The Tourism for Tomorrow Award categories are Global Tourism Business, Conservation, Community Benefit and Destination Stewardship. For those that [...]
Spotlight: DestinationsPresident Obama Takes Actions to Increase Travel and Tourism in the United States

Jan 23
Assistant Editor’s Note: The following statement from the United State’s White House press office was released on January 19th 2012. This morning, President Obama will sign an Executive Order and announce new initiatives to significantly increase travel and tourism in the United States. The U.S. tourism and travel industry is a substantial component of U.S. [...]
Must Read/ViewThree Social Media Predictions For 2012

Jan 18
A recent article on Forbes.com, by Avi Savar, Founder and CCO of Big Fuel, a social media agency that is part of Publicis Groupe, discusses three trends and tools to watch in 2012 in the ever-evolving landscape of social media. 1. Geo-Gaming – Savar predicts that 2012 will be the year that geo-location technology – [...]
Spotlight: DestinationsUK Tour Operators Face ‘Make or Break’ 2012, Says KPMG

Jan 18
According to an article on InAudit.com, tax audit and advisory conglomerate KPMG has warned that many United Kingdom tour operators will go under this year unless they make undertake big strategic changes in their business models. Such changes would be in response to a challenging market environment where money-pinched consumers are flocking to low cost [...]
New & DifferentHow to Get the Most Out of Google Analytics

Jan 18
A valuable, free metrics tool, Google Analytics can still be challenging for the average user to sort through the myriad of data and glean useful insights on how effective their web properties and marketing tools are through traffic data. A recent post on Mashable Tech explores how users can get deeper, more qualitative info through [...]
ViewpointsAuthenticity, Giving Back, and the Awkward Case of Indigenous Tourism

Jan 18
As tourism destinations and products become increasingly interchangeable, local aboriginal cultures have become a key differentiator to remain competitive. This raises many questions on how indigenous groups and the tourism industry can best work together for a greater good. By Daniel Kreuger, Puddle Jump Consulting Dan has been working as a senior advisor for the [...]
Jan 18 — Three Social Media Predictions For 2012
Jan 18 — UK Tour Operators Face ‘Make or Break’ 2012, Says KPMG
Jan 18 — How to Get the Most Out of Google Analytics
Jan 18 — Authenticity, Giving Back, and the Awkward Case of Indigenous Tourism
Jan 18 — $1.3 Trillion Hispanic Market Is Focus of Industry Task Force
Jan 17 — Zimbabwe: Introduce Dual Pricing System, Mzembi Tells Tour Operators
Jan 16 — Still Time to Register for Tianguis Turistico
→ More Trade News HeadlinesAbenteuer Afrika
Founded in 1993, Abenteuer Afrika Safari is Namibia’s leading Destination Management Company, specializing in incentive travel, luxury individual travel and group tours. Our enviable track record includes everything from multi-passenger cruise ship handling and incentive travel to detail-oriented individual...
→ More ATTA Member ProfilesCheli & Peacock Named as a Tourism for Tomorrow Finalist

Jan 25
London, UK – The Tourism for Tomorrow Awards, one of the world’s most renowned and prestigious awards, has revealed its 2012 Finalists. We are delighted to announce that Cheli & Peacock has been named as one of three finalists in the Conservation category. The winners will be announced...
VisitEngland Validates Sustainable Travel International’s STEP Eco-Certification Program

Jan 25
London, UNITED KINGDOM – In an effort to help maintain minimum certification standards for tourism businesses, VisitEngland, Visit Wales and Northern Ireland Tourist Board have endorsed, through an independent review by the International Centre of Responsible Tourism, Sustainable Travel International’s...
Eight ATTA Members on Outside Magazines ‘Best Places to Work’ Survey

Jan 23
Outside Magazine’s annual Best Places to Work feature had eight ATTA members on it in 2011: #1 – Natural Habitat Adventures #16 – MercuryCSC #21 – Geographic Expeditions #29 – Osprey Packs #34 – KEEN #35 – Intrepid Travel #45 – Deckers (Teva) #48 –...
Travel Agents Can Now Book Flights Online with G Adventures
Jan 23
Adventure travel leader launches new online booking platform G Adventures, the world’s adventure travel leader, announces an enhancement to its online reservation platform Sherpa, allowing North American travel agents to package international airfares with adventure tours online for the first time. “We...
Absolute Travel Wins Luxury Travel Advisor “2012 Award of Excellence” Best Local Destination Management Company
Jan 23
New York, NY – Absolute Travel, the premiere luxury travel company specializing in privately guided trips throughout Asia, Africa, South America and the South Pacific, is proud to announce that they were chosen to be the recipient of the prestigious Luxury Travel Advisor “Award of Excellence.” “We...
Jan 23 — 2011 – A Year of Positive Change for Ireland’s Tourism Industry
Jan 23 — African Bush Camps Introduces Safari Logistics Program
Jan 23 — UAE-based Adventurer Now Six Mountains Closer to World’s First Carbon Neutral “7 Summits” Challenge
Jan 23 — G Adventures Introduces G-Plus
Jan 23 — Media Webinar Invitation: Join us for “Telling the Austin-Lehman Adventures Story”
→ More Member News HeadlinesPresident Shannon Stowell Speaks as Entrepreneur-in-Residence to Montana State University Business Students

Jan 26
ATTA President Shannon Stowell presented to the College of Business at Montana State University (MSU) as an Entrepreneur-in-Residence, being involved in multiple aspects of the program for several days. Stowell’s November 30th presentation to the students focused on an introduction of global adventure travel and its pivotal role in international economies and how it can [...]
ATTA Chris Chesak Interviewed at Outdoor Retailer Winter Market 2012

Jan 25
ATTA Vice President of Business Development, Chris Chesak, represented ATTA at the Outdoor Retailer Winter Market last week, meeting with various outdoor brands to help facilitate partnerships between them and our extensive network of global destinations. Chesak was interviewed for a full page article (at right) in the OR daily publication.
Summit Feedback Letter from Mexican Tour Operator Attendee
Nov 30
Assistant Editor’s Note: The ATTA received the following note from a 2011 Summit delegate, and wished to share his message. It is exactly this kind of opportunity that the ATTA team strives for in producing the annual Adventure Travel World Summit: to positively affect the individuals and organizations in this unique and treasured space. Hello, [...]
Sep 16 — Eight Ways for Retailers to Tap into the Adventure Travel Trend
Aug 31 — AdventureDrinks networking succeeds in cities around the USA…where will it be found next?
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