By ATN Editor -

A Better Way to Build Adventures

In an article about the Adventure Travel Trade Association’s AdventureWeek Brazil, ATTA President Shannon Stowell floated the idea of “waking” a destination to the realization that “what they imagine outsiders will enjoy and want to experience might be very different from what they are currently offering.” Our thoughts exactly. As more travelers look for exciting......

4 Ways to Make Agents Your Biggest Fans

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By Michelle Juergen Editor’s Note: Our partners at TravelAge West, Family Getaways and Explorer magazines work with the ATTA on educational content about the agent / operator relationship in an...