The George Washington University (GW), the Adventure Travel Trade Association (ATTA), and Xola Consulting (Xola) undertook a benchmark study of the Adventure Travel Market in 2009. The goal of the study was to gain a better understanding of the size and characteristics of this important market segment. Several key findings were revealed, including that adventure travelers are affluent, educated, and spent more than $89 billion (excluding airfare and gear/clothing) on adventure tourism in 2009.
For a summary of the study, please read the previous article, which has been widely reported in the media, including coverage by Reuters that has been syndicated out to news sites in the United States, Philippines, Canada, Arabia, Ukraine and New Zealand.
Xola Cosulting and the ATTA are publishing the full results of the research report in order to fully reveal the potential of the growing adventure tourism market. Click here to download the report for free.