Latest from the ATTA
- Women in Travel Chooses Digital Format for the International Women in Travel & Tourism Forum 2021
- Adventure Travel Trade Association Becomes Official Partner of Switzerland Tourism in their Newly Announced Swisstainable Strategy in Tourism
- From Guides to CEOs, Women in Adventure Travel are on the Rise
At the peak of the global shutdown in early 2020, carbon emissions fell by 17 percent compared to a similar period in 2019, according to the World Meteorological Organization. That decrease was a silver lining to the convergence of the COVID-19 pandemic and the climate crisis and, at the same time, a call to arms to intensify current removal of carbon from our atmosphere.
As travelers look toward post-vaccination flights and trips, Impact Travel Alliance (ITA), a nonprofit focused on sustainable tourism, is teaming with Tomorrow’s Air, the world’s first carbon removal collective for travel incubated by the Adventure Travel Trade Association, to offer travelers a chance to minimize their environmental footprint and clean carbon dioxide from the atmosphere via a monthly subscription-based carbon storage program starting as low as $10.
“Through this partnership, we can create and share carbon removal efforts as well as sustainable travel inspiration and education with travelers worldwide,” said Christina Beckmann, Tomorrow’s Air co-founder. “ITA’s extensive network of conscious travelers is the perfect fit for our mission.”
The partnership officially launched Thursday, Feb. 25, with “Tomorrow’s Air Convene: Climate Clever Travel,” an online event bringing together climate-conscious travelers and sustainable brands for learning, connection, and action.
ITA will host a subsequent online event aimed at media, “Framing Climate Crisis Stories & Solutions in Travel” on Tuesday, March 16, as well as a traveler-facing event “The Truth Behind Carbon Offsets,” on Thursday, April 1, presenting the first official opportunity to sign up for Tomorrow’s Air carbon removal program. Tomorrow’s Air subscribers support carbon removal via direct air capture. The captured carbon dioxide is then stored permanently underground.
This event will also serve as a launch point for ITA’s second community challenge of the year – removing carbon from the earth’s atmosphere by purchasing a Tomorrow’s Air subscription throughout April. The organizations will track how much carbon is removed from the Earth’s atmosphere based on how many travelers participate in ITA’s challenge, and ITA will share the amount with its community.
“There isn’t a silver bullet for fixing the climate crisis, and that means we’re going to have to identify solutions from many different angles,” said ITA Founder and Executive Director Kelley Louise. “As travelers, the first step is making sure our experiences are as eco-friendly as possible. From there, travelers can advocate for a greener industry in a multitude of different ways, including voting with our dollars by supporting eco-friendly brands, offsetting our carbon or permanently removing it from the atmosphere, etc. I like to think of these solutions as different pieces of a bigger puzzle – first and foremost, we need to minimize our carbon footprint, and then we need to get really proactive about both nature and tech-based solutions in order to save our earth.”
Impact Travel Alliance (ITA) is the world’s largest community for impact-focused travelers. The organization teaches travelers to explore in a way that has a positive impact on our world. ITA is an independent 501(c)3 nonprofit with a highly engaged and active global community with more than 25 local chapters in cities around the world. For more information, visit impacttravelalliance.org.
The Adventure Travel Trade Association (ATTA) is the largest global network of adventure travel leaders. Tomorrow’s Air is a traveler collective to clean carbon dioxide from the atmosphere and permanently store it. Travelers can subscribe to remove carbon dioxide and receive travel and social recognition benefits. Travel companies can purchase corporate carbon removal packages that include custom inspiration and education campaigns. Artists for Air align their art with the Tomorrow’s Air message, helping inspire, educate and build awareness for carbon removal and the Tomorrow’s Air collective.