Latest from the ATTA
(SEATTLE) November 2, 2016 – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) announces its third annual AdventureELEVATE event taking place in Coeur D’Alene, Idaho from April 12 to 13, 2017. Thought-leaders and practitioners in the adventure travel industry will come together through educational sessions, workshops, and creative networking to focus on the theme Future Together.
The destination of Idaho fits “Future Together” due to the state’s long history as a stomping ground for pioneering people. Idaho’s spirit — a place where people have made their future on their own terms — matches the spirit of the 300 passionate adventure travel delegates the ATTA expects to attend the event.
Russell Walters, ATTA’s Strategic Director of North America commented, “The theme of the past two AdventureELEVATE events has been Adventure Means Business, now it’s time to take the ideals further and imagine our Futures Together. No longer can the adventure travel sector work in isolation; we must recognize our impacts on local communities and work with a variety of partners to secure a vibrant future for our businesses, our guests and the lands and waters in which we operate.”
Educational sessions are currently under development, expert speakers in technology, marketing and management will deliver inspirational keynotes and workshops designed to spark future innovations, partnerships and relationships that last beyond ELEVATE.
AdventureELEVATE features media appointments at MediaExchange as well as structured networking during the Disruptive Networking Adventure (DNA). Adventures exploring the area around Coeur D’Alene prior to the event will be released in early 2017. Rafting, biking, hiking, zip lines and craft food and drink are deeply ingrained in the culture of this Pacific Northwest destination.
The delegates attending AdventureELEVATE will be mostly representatives of North American-based tour operators, travel advisors, media and outdoor gear companies. There will also be international tourism boards and destination management companies from Europe and Latin America attending who are looking to connect with North American adventure businesses and media.
“The North American community is a critical audience for the global adventure travel industry. To support their continued development means we are building the industry from all sides,” stated ATTA President Mr. Shannon Stowell. He continued, “strengthening and challenging outbound tour operators, travel advisors, destinations, and industry verticals will help build a more robust and sustainable future.”
Information, videos and reports from previous AdventureELEVATE events can be found here.