AdventureTravelNews

Inspiring Impact: ATTA Launches Re-Designed Adventure.Travel Website for Responsible Travelers

(SEATTLE) August 3, 2016 – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has just launched the newly redesigned Adventure.Travel website. Adventure.Travel is the consumer-facing companion website of the ATTA, showcasing the association’s members and partners. The website compiles hundreds of responsible tour operators, travel advisors, adventure destinations and accommodations and features trips, traveler reviews, photos, videos and articles in a searchable format for easy traveler access.

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There are currently over 400 tour operators, more than 100 destinations and nearly 100 activities featured on Adventure.Travel. A regular email campaign highlights content from the site in addition to offering contests and trip giveaways to more than 100,000 subscribers. The redesigned version of the website is mobile friendly and image-rich. It has a fresh modern look and also offers new opportunities for ATTA members and partners to present their products directly to travelers, who can book selected trips directly online.

“Adventure.Travel is much more than just a marketplace of adventure trips,” said ATTA VP of Marketing and Communications Casey Hanisko. “It’s designed to be a community of responsible travelers. We added a new tagline ‘Inspiring Impactful Travel’ so that it’s clear that these trips and these places aren’t just about fun and adrenaline; they are also educational, inspirational and mind-opening.”

Adventure.Travel - Inspiring Impactful Travel

The new Adventure.Travel includes the launch of an original content platform, featuring stories, photos and videos from our vast network of respected adventure travel storytellers and journalists. In addition to curating great writing from around the travel publishing world, a new column called “The Way” has original stories written for visitors to Adventure.Travel that readers won’t find anywhere else.

For the month of August 2016, Adventure.Travel is hosting the ATTA’s Adventure in Motion Film Contest, featuring more than eighty short videos that serve as great examples of the kinds of travel experiences the ATTA and Adventure.Travel seek to promote.

About Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,100 members in 90 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.

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