Every journey leaves something behind. The question is what.
At ASI Reisen, we believe travel should deepen our connection with places rather than diminish them. That is why sustainability is not an additional program or certification. It shapes how we design trips, choose partners, and measure our own progress.
Over the past years, we have built practical systems that help us make those decisions more transparent. These are not finished solutions. They are tools that keep us accountable and continue to evolve.
ASI Reisen is a Tyrolean family business founded in Innsbruck in 1963 and now run by the second generation. Today we offer more than 4,000 trips in over 100 countries and rank among the leading adventure travel brands in the German-speaking market, with sustainability built into our strategy rather than bolted on. Certified as both a B Corporation and through Travelife, we structure our work around three pillars: minimizing its environmental footprint, maximizing local value creation, and promoting open dialogue and transparency.
Over the past few years we have developed four concrete mechanics that we think could be useful to the wider ATTA community. None of them is theoretical. Each is running today, and we are happy to share what we have learned.
We Disclose the Carbon Footprint of Every ASI Original Trip
For each of our ASI Original trips we calculate and publicly display the CO2 footprint, covering air travel, in-destination transport, accommodations, and activities. Publishing these numbers holds us accountable and gives our product teams a baseline to design against. In 2025 we recorded average emissions of 20.56 kg of CO₂ per guest per day. The data is only useful if it drives decisions, so we set annual reduction targets and report against them.
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We Measure How Much of a Traveler's Spend Stays Local
Travel creates value when it stays where the journey happens.
That is why we show how much of every trip remains in the destination community. Behind every percentage are local guides, family-run accommodations, restaurants and regional businesses that give a place its character.
Alongside the footprint, we show travelers how their money is distributed. For each ASI Original trip we break down the cost of operations, taxes, flights, and international services, as well as our own margin and, crucially, the value that stays within the destination community. This level of transparency is unusual in our industry, and it keeps us honest about whether a trip genuinely benefits the places we visit. Working with regional, small, and family-run partners is central to keeping that number meaningful. In 2025, our average local value added across ASI Original trips reached 53%.
We Replaced Offsetting With a Climate Impact Fund
In 2026 we made a deliberate shift away from traditional carbon offsetting. Rather than compensating for emissions after the fact, we now channel our climate investment into a Climate Impact Fund that backs young companies developing technologies for genuine transformation, from low-emission mobility and energy efficiency to new materials and resilient infrastructure. Our focus is on avoidance and reduction first, and on structural climate action rather than compensation. It is a bet that direct investment in solutions creates more durable impact than buying certificates.
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We Apply a Supply-Chain Certification Model to Travel
A journey is only as responsible as the people who shape it.
That is why sustainability is not limited to our own company. Every partner on our ASI Marketplace is required to meet recognized sustainability standards. In effect, we have applied a supply-chain certification model to travel: our standards do not stop at our own operations but extend to everyone we sell. This is one of the harder mechanics to implement, because it asks something of our partners, but it is also one of the most powerful levers we have for raising the baseline across the destinations we work in.
Sustainability is never finished. It is a continuous process of asking better questions, measuring honestly, and improving over time.
These four approaches are part of our journey. We share them in the hope that they encourage dialogue across our industry, because the places that inspire us deserve nothing less.