See ATTA's COVID-19 Guide for the Adventure Travel Industry

COVID-19 Guide for the Adventure Travel Industry

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Check back here for regular updates. Last update 30 October 9:00 am PT

Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the virus caused by novel coronavirus, in a measured and consistent way, proportionate to the public health threat and based on local risk assessment, involving every part of the tourism value chain – public bodies, private companies and tourists. International collaboration and cooperation is needed to ensure the tourism industry, which is so important to the global economy, can rebound and rebuild. Below, we are gathering resources on strategies for adventure travel businesses and destinations to cope with the current situation. Submit your strategies and your questions in the comment section below.  

Live Updates & Latest Information

 View the U.S. Adventure Traveler Sentiment – June-July 2020 Report

Adventure Travel 4.0

Resources and strategies for managing current business impacts and preparing for post-COVID-19 travel.


Adventure Travel Industry FAQs

1. How can I help minimize the impact of novel coronavirus on my travel business?

  • ATTA is holding an upcoming webinar Meet the Experts: Fortify Your Travel Business with Insurance, 29 September: Register now
  • ATTA held a webinar Meet the Experts: Online Waivers & Digital Release Forms, 25 August: Watch the recording
  • ATTA held a webinar Meet the Experts: Travel Insurance, 19 AugustWatch the recording
  • ATTA held a webinar Financial Strategies and Tactics for Adventure Travel Businesses During Economic Uncertainty, 29 AprilWatch the recording
  • ATTA held a Meet the Experts Series: How to Turn Crisis into Opportunity, 15 April: Watch the recording
  • ATTA held a panel discussion with industry experts on safety and risk management including coronavirus, 5 March: Watch the recording
  • ATTA polled attendees at the 5 March discussion on the topic. See results on right.
  • Consider your cancellation policy carefully and decide whether it will benefit your long-term relationship with your travelers to offer credits or no cancellation penalties to encourage future bookings. Also consider allowing them to transfer their bookings to others like a gift certificate.
  • Monitor countries on your itineraries to understand if border closures or traveler bans may create problems for your travelers when returning home
  • Consider if it is best to cancel your trip to protect your traveler’s health and ensure a good experience
  • Offer any support needed regarding hotel, air, and transportation cancellations
  • Communicate regularly to your clients and guests

Updated cancellation and transfer policy examples from members of our community. 

Articles on strategies for travel businesses

Financial assistance for small businesses


2. Is travel insurance covering cancellations from COVID-19?

Fear of travel is never a covered reason for any type of coverage. In no instances can you get reimbursed for canceling your trip because you’re worried about how the COVID-19 outbreak may impact your travels. Some travel insurance will cover trips impacted by COVID-19 in other ways. See some policies below.

Quarantine info

3. What should we say to our clients and travelers?

Don’t shy away from this topic with your clients, customers, or followers. Be transparent and communicative, calm and reasonable. Below are some articles you could share, and we will soon post some sample letters from members of our community. Please feel free to share yours in the comment section below!

Useful Articles on what to say and what not to say

Examples from the Industry:

4. What should destinations and DMOs be doing now?

Strategic Opportunities for Destination Recovery and Resilience from the ATTA:

The ATTA is working with senior advisors to identify strategies that support recovery and resiliency:

  • Short and Long Term Solutions to Support Evolving Strategies 
  • Advising DMO members to research new source markets
  • Working closely with hotel, airlines, and receptive and international tour operators to develop attractive packages to stimulate travel from these source markets and target customers
  • Making incremental investments in marketing these packages now, starting with short-haul and regional markets and then focus on tried and true longer-haul and international markets.
  • First-mover advantage is critical here – destinations that can move fast to switch focus stand the best chance of riding out the crisis.


Useful Articles for Destinations and DMOs


5. What can gear brands be doing?

“Know just one thing – Tourism is Resilient and Rebounds – ALWAYS! If we can afford to weather this storm, we want to be ready for it!”
– Raj Gyawali, SocialTours


ATTA members, join the conversation in The HUB.

Submit your questions as well as your answers to the above questions in the comments below. We will continually update and add to this page.

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