Check back here for regular updates. Last update 26 March 3:30pm PST
Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the virus caused by novel coronavirus, in a measured and consistent way, proportionate to the public health threat and based on local risk assessment, involving every part of the tourism value chain – public bodies, private companies and tourists. International collaboration and cooperation is needed to ensure the tourism industry, which is so important to the global economy, can rebound and rebuild. Below, we are gathering resources on strategies for adventure travel businesses and destinations to cope with the current situation. Submit your strategies and your questions in the comment section below.
Live Updates & Latest Information
- WHO: Coronavirus disease (COVID-19) outbreak
- WHO: Situation Dashboard
- CDC: Coronavirus Disease 2019 (COVID-19)
- UNWTO COVID-19: Putting People First
- Global Rescue: Coronavirus Daily Updates
- Forbes: Master List Of Airline Coronavirus Change and Cancellation Policies (Includes All American And European Airlines)
- COVID-19 Map
Please take our quick COVID-19 Impact Survey for the Adventure Travel Industry.
Adventure Travel Industry FAQs
1. How can I help minimize impact of novel coronavirus on my travel business?
- ATTA held a panel discussion with industry experts on safety and risk management including coronavirus, 5 March:Watch the recording
- ATTA polled attendees at the 5 March discussion on the topic. See results on right.
- Consider your cancellation policy carefully and decide whether it will benefit your long-term relationship with your travelers to offer credits or no cancellation penalties to encourage future bookings. Also consider allowing them to transfer their bookings to others like a gift certificate.
- Monitor countries on your itineraries to understand if border closures or traveler bans may create problems for your travelers when returning home
- Consider if it is best to cancel your trip to protect your traveler’s health and ensure a good experience
- Offer any support needed regarding hotel, air, and transportation cancellations
- Communicate regularly to your clients and guests
Updated cancellation and transfer policy examples from members of our community.
- Travel Advisors: Gate1 Travel
- Tour Operator, Italy: CycleEurope
- Tour Operator, Nepal: Social Tours
- How Top Tour Operators Are Reacting to Coronavirus Crisis
Articles on strategies for travel businesses
- Surviving COVID-19 Through Tourism Resilience
- Supporting Tour Guides During The COVID-19 Pandemic
- Supporting Your Customers, Staff and Business Through Coronavirus 2020
- Lead Your Business Through the Coronavirus Crisis: 12 actions for businesses in general to consider
- Disaster is Just an Opportunity in Hiding: considerations for action plan for adventure travel businesses
- COVID-19: Implications for business: includes 7 actions your business can take now.
- IHG Is the Model for Hotel Chains on Cancellations as Crisis Mounts
- How hotels should set room rates now and after the coronavirus crisis?
Financial assistance for small businesses
- U.S. Small Business Administration Disaster Assistance in Response to the Coronavirus
- U.S. Small Business Administration Disaster Assistance Funding Programs & Loans
- How do I apply for a Coronavirus Business Interruption Loan? (for UK based businesses)
- List Of Banks Offering Relief To Customers Affected By Coronavirus (COVID-19)
- Financial Assistance for Businesses Affected by the Coronavirus Is on the Way (USA)
- Support for entrepreneurs impacted by the coronavirus COVID-19 (Canada)
2. Is travel insurance covering cancellations from COVID-19?
Fear of travel is never a covered reason for any type of coverage. In no instances can you get reimbursed for canceling your trip because you’re worried about how the COVID-19 outbreak may impact your travels. Some travel insurance will cover trips impacted by COVID-19 in other ways. See some policies below.
- Does your credit card’s travel insurance cover coronavirus cancellations? Here’s what American Express, Chase and others are telling customers
- Does Travel Insurance Cover the Coronavirus?
- World Nomads: Coronavirus (COVID-19) and travel
- Travel Guard: Coronavirus Advisory
- Allianz Tavel U.S. Coverage Alert
- Key considerations for repatriation and quarantine of travellers in relation to the outbreak of novel coronavirus 2019-nCoV
3. What should we say to our clients and travelers?
Don’t shy away from this topic with your clients, customers, or followers. Be transparent and communicative, calm and reasonable. Below are some articles you could share, and we will soon post some sample letters from members of our community. Please feel free to share yours in the comment section below!
Useful Articles on what to say and what not to say
- 11 Ways To Support Your Favorite Travel Businesses From Home
- What You Can Do Today to Help the Travel and Tourism Industry
- Scared about Coronavirus? Stop Telling Customers “But We’re Clean!”
- A Guide to Preventing & Addressing Social Stigma Associated with COVID-19
- Please Postpone, Don’t Cancel Your Trip—Keep the Travel Spark Alive
Examples from the Industry:
- Rios Tropicales
- G Adventures
- Wilderness Travel
- Indy Guide
- OARS Response to COVID-19
- Odysseys Unlimited
- Journey Mexico “Escape the Crowds”
- Bike Tours: I’m 65 and I’m Not Staying Home
- Ethical Travel Portal, Norway
4. What should destinations and DMOs be doing now?
The ATTA is working with senior advisors to identify strategies which support recovery and resiliency:
- Advising DMO members to research new source markets
- Working closely with hotel, airlines, and receptive and international tour operators to develop attractive packages to stimulate travel from these source markets and target customers
- Making incremental investments in marketing these packages now, starting with short-haul and regional markets and then focus on tried and true longer-haul and international markets.
- First-mover advantage is critical here – destinations that can move fast to switch focus stand the best chance of riding out the crisis.
Useful Articles for Destinations and DMOs
- Action Plan for DMOs from consultant Twenty31
- COVID-19: A Strategic Approach to Address Global and Regional Tourism Management Challenges
- Coronavirus: What Should DMOs Do?
5. What can gear brands be doing?
“Know just one thing – Tourism is Resilient and Rebounds – ALWAYS! If we can afford to weather this storm, we want to be ready for it!”
– Raj Gyawali, SocialTours
ATTA members, join the conversation in The HUB.
Submit your questions as well as your answers to the above questions in the comments below. We will continually update and add to this page.