The session, “Luxury and Environmental Sustainability: Friends or Foes?”, took place on Thursday, March 10, 2011 and included the following panelists:
- Enrico Ducrot, Managing Director, Eco Luxury
- Jose Dominique, Managing Director, CGH Earth experience hotels, India
- Farsin Walizadeh, Head of Operation & Development, Costa Navarino, TEMES S.A.
Stowell navigated the discussion about the seeming contradictions between luxury vacations and environmental sustainability. Based on global best practice examples, the panelists discussed how the eco-resorts market segment is developing and what lessons can be transferred to the rest of the tourism industry from cases where luxury and sustainability have melded into successful commercial operations.
The ATTA also attended the Global Sustainable Tourism Criteria (GSTC) gathering at ITB and VP Business Development Chris Chesak spoke on the state of the Adventure Travel Industry.
The ATTA also exhibited during the trade-only ITB Berlin Convention March 9-11, 2011, in the Experience Adventure & ECOtourism Hall 4.1, and Business Development Associate Meredith Guzy and Paolo Balduzzi, ATTA Associate, were also in attendance.
The ATTA’s booth served as a HUB for members who didn’t have a booth and therefore was a central place for networking and meeting. Scores of members came through on a daily basis and had the opportunity to catch up with each other and the ATTA.
The International Tourism Exchange ITB Berlin hosted over 170,000 international visitors , a record. ITB reported orders with a volume in excess of six billion euros and a ‘good mood among exhibitors.’ Over 40% of buyers were from abroad, and some 7,000 accredited journalists from 94 countries participated.