ATTA Gains Visibility at ITB Berlin

16 March 2011

(SEATTLE) - Adventure Travel Trade Association (ATTA) President Shannon Stowell moderated the sustainable tourism session for ITB Berlin's third annual Corporate Social Responsibility Day.

The session, “Luxury and Environmental Sustainability: Friends or Foes?", took place on  Thursday, March 10, 2011 and included the following panelists:

Stowell navigated the discussion about the seeming contradictions between luxury vacations and environmental sustainability. Based on global best practice examples, the panelists discussed  how the eco-resorts market segment is developing and what lessons can be transferred to the rest of the tourism industry from cases where luxury and sustainability have melded into successful commercial operations.

Feedback from the standing-room only panel was positive, and included a nod from the Green Team USA's blog.

The ATTA also attended the Global Sustainable Tourism Criteria (GSTC) gathering at ITB and VP Business Development Chris Chesak spoke on the state of the Adventure Travel Industry.

Stowell was then interviewed by a representative from Travelmole, resulting in a story and video about the upcoming 2011 Adventure Travel World Summit in Chiapas, Mexico.

The ATTA also exhibited during the trade-only ITB Berlin Convention March 9-11, 2011, in the Experience Adventure & ECOtourism Hall 4.1, and Business Development Associate Meredith Guzy and Paolo Balduzzi, ATTA Associate, were also in attendance.

The ATTA's booth served as a HUB for members who didn't have a booth and therefore was a central place for networking and meeting.  Scores of members came through on a daily basis and had the opportunity to catch up with each other and the ATTA.

The International Tourism Exchange ITB Berlin hosted over 170,000 international visitors , a record. ITB reported orders with a volume in excess of six billion euros and a 'good mood among exhibitors.'  Over 40% of buyers were from abroad, and some 7,000 accredited journalists from 94 countries participated.