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AdventureELEVATE Heads to Eugene, Oregon, in 2020; Registration Now Open

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(SEATTLE, WASHINGTON; September 12, 2019) – Registration is now open for AdventureELEVATE, the Adventure Travel Trade Association’s (ATTA) annual North America-based industry event. The event will be held 5-7 May 2020 in Eugene, Oregon. This includes one Day of Adventure followed by two days of inspiring speakers, intensive educational sessions, and one-on-one networking opportunities.

Considered one of the preeminent North America-focused industry events for adventure travel professionals, AdventureELEVATE 2020 will include both structured sessions on technology, marketing, and operations specific to adventure and open forums for ideation and discussion. Additionally, there will be ample unstructured time to connect with destination partners, buyers, suppliers, and media as well as pre-scheduled one-on-one appointments available through AdventureExchange.

“We’ve heard from AdventureELEVATE delegates that the format and structure of this event offers the perfect balance of activities so they can get the most out of it,” said Casey Hanisko, president of the ATTA. “The 2020 event will, once again, incorporate those features that inspire delegates while giving them a chance to develop new and powerful professional relationships.”

AdventureELEVATE will kick off on 5 May with the popular Day of Adventure, in which delegates will have an opportunity to participate in adventure activities in and around Eugene. Located near Oregon’s coast, the region makes it possible for travelers to hike or cycle a mountain peak in the morning and enjoy whale watching or participate in water sports in the afternoon. Registered delegates will have a choice of activities to choose from for the Day of Adventure when they are announced in the coming months.

AdventureELEVATE 2020 is hosted by the ATTA with partners Travel Oregon and Travel Lane County.

To offer delegates the best experience possible, AdventureELEVATE attendance is capped at 250 people. Register today to reserve your spot for AdventureELEVATE.


About Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.

Membership + Trade

The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 member organizations in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

Adventure 360 – Business Services + Events

Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.

Adventure Travel Conservation Fund

In 2016 the ATTA partnered with other leaders from the adventure travel industry to start the Adventure Travel Conservation Fund (ATCF), a nonprofit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry. 100% of membership dues go towards funding these international projects. Each year members nominate projects, which are then vetted and finally voted upon by the ATCF membership.

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