The Adventure Travel Trade Association (ATTA) is pleased to have recently concluded its latest AdventureNEXT event that took place 12-14 September 2022 in Torres del Paine, Chile. AdventureNEXT events feature a B2B marketplace, keynote speakers, round table discussions, and ample opportunities to connect and exchange ideas.
The theme of this event was Reconnect, Reactivate, and Regenerate. As adventure travel professionals emerge from the COVID-19 pandemic, the goal of this AdventureNEXT was to reconnect with each other, work together to reactivate our community, and push the industry toward solutions that create a more sustainable future of travel.
AdventureNEXT Patagonia stood out in the diversity of activities that Delegates had the chance to take part, including multi-day kayaking, hiking to the last point of the American continent, learning the customs of the ancient tribes, reforesting private land around the National Parks looking to expand wildlife territory, hiking the world famous “W” trek, sharing a Patagonian BBQ, hiking Gray Glacier, seeing pumas, condors, guanacos, and other native fauna. All in only one destination. The destination is known for its fjords, mountains, and glaciers set among geographic landmarks such as Cape Horn, the Magellan Strait, and Torres del Paine National Park.
“It has undoubtedly been a great experience and opportunity for tour operators and international media to learn first hand about the destination and adventure tourism activities possible in the Region of Magallanes and Chilean Antarctica,” said Ximena Castro, the Regional Director of Sernatur Magallanes and Chilean Antarctic. “The international delegation had the opportunity to go kayaking, trekking, puma tracking, and horseback riding among other activities in Chilean Patagonia, which combined with the marketplace and conferences, we are sure will generate business ties and will make Magallanes even better known as a unique adventure tourism destination.”
The Magallanes Region, located at the southernmost tip of the American continent, is the largest region in the country and the second least populated. It is made up of four provinces: Magallanes, Tierra del Fuego, Antarctica, and Última Esperanza.
Magallanes is also home to the Route of Parks – a 2,800 km route from Puerto Montt to Cape Horn that integrates 17 national parks in Chilean Patagonia. Thanks to conservation efforts, the Route of Parks protects 28 million acres and benefits 60 surrounding communities.
Gabi Stowell, the Latin America and Caribbean Director of the ATTA, was pleased with the success of the event. “The region of Magallanes brought the spirit of adventure to a tangible matter and made this event truly magical,” she said. “The intimacy made the networking and collaboration opportunities easy and the whole community could reconnect and share ideas on how to reactivate and work together to do better as an industry.”
Follow #ANextPatagoniaMagallanes on social media to see past highlights of AdventureNEXT Patagonia. To learn more about all upcoming ATTA events and subscribe to receive updates, please visit: events.adventure travel.biz.