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Adventure Travel Trade Association Enters Partnership with ISPO Group, World’s Leading Sports Network

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(February 5, 2019 – Munich, Germany) – The Adventure Travel Trade Association (ATTA) and ISPO, the world’s leading sports network for business professionals and consumer experts, announced a long-term, international partnership, which begins in 2019 at Europe’s largest outdoor trade fair, OutDoor by ISPO, in Munich June 30 to July 3. The ATTA’s partnership with ISPO signals the first international partnership with the European outdoor gear industry.

The ATTA-ISPO collaboration is intended to open up new opportunities for retailers and manufacturers in the sporting goods industry as well as for suppliers and service providers in the adventure travel sector. For the ATTA’s engagement within the sporting goods industry, activities initially focus on the expanded outdoor concept of OutDoor by ISPO, which, in addition to its annual trade show, includes a year-long, integrative, and cross-media platform for an audience of international industry experts. For ISPO’s engagement with adventure tourism, activities initially focus on the ATTA’s Adventure Travel World Summit in Gothenburg, Sweden, being held September 16-19, 2019.

The ATTA is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. It is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. The ISPO network promote the evolution of sports, offering an integrated range of industry-related analogue and digital services under the ISPO family brand name.

“With our cooperation, we want to open up valuable opportunities for new international business relationships between brands and retailers in the outdoor industry as well as tour operators and service providers in the adventure travel sector,” said Tobias Gröber, executive director of business unit consumer goods at Messe München, who is responsible for the ISPO Group’s cooperation with the ATTA.

“Progressive collaboration between our increasingly environmentally and socially conscious adventure travel and outdoor gear industries will help to better serve the gear and experiential needs of our increasingly enlightened customers, which comes at just the right time” said Chris Doyle, ATTA’s executive director for Europe and Central Asia. “Adventure tourism continues to be identified as one of the fastest growing sectors of all of leisure tourism. Adventure traveler gear and apparel needs are only expected to rise in the constant pursuit to improve the outdoor experience and ensure high degrees of safety.”

The ATTA maintains close contact with potential buyers of outdoor equipment and clothing: the companies organized within the association serve more 6 million active adventure travelers worldwide and communicate with more than 50 million travelers each year — a target group that ISPO wants to tap more for its exhibitors and visitors in the future. In addition, the ATTA has a wide variety of regional and international platforms such as events, educational and training formats, and online services. In the future, these will be used to connect the outdoor industry more closely with service providers and suppliers of adventure travel. ISPO also wants to raise its profile with this cooperation, especially in the United States and Canada as well as Central and South America.

In return, the ATTA’s main opportunity will be to expand its contacts with the European and Chinese outdoor industry through ISPO’s comprehensive offering. The ATTA will also use a variety of ISPO platforms such as the ISPO Academy and online services in order to connect with manufacturers and retailers in the outdoor industry, while involving its own network and associated expertise.

Exhibitors and visitors to the 2019 OutDoor by ISPO trade fair in Munich will be able to experience this collaboration for the first time in the focus area for adventure travel. A group of ATTA association members — destination representatives and tour operators — will be coming specifically to OutDoor by ISPO as buyers and be present as exhibitors.

About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.

Membership + Trade
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 member organizations in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

Adventure 360 – Business Services + Events
Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.

Adventure Travel Conservation Fund
In 2016 the ATTA partnered with other leaders from the adventure travel industry to start the Adventure Travel Conservation Fund (ATCF), a nonprofit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry. 100% of membership dues go towards funding these international projects. Each year members nominate projects, which are then vetted and finally voted upon by the ATCF membership.

For more information:

About OutDoor by ISPO
OutDoor by ISPO is the year-round platform for a new outdoor movement, combined with the largest annual international trade fair for the outdoor sector. This is carried out in close partnership with the European Outdoor Group (EOG). ISPO Business Solutions expand the portfolio year-round with both digital as well as cross-media services and create a far-reaching platform for the whole outdoor community. The trade fair OutDoor by ISPO will be held for the first time at Messe München from June 30 to July 3, 2019. From 1993 to June 2018, Friedrichshafen hosted the trade fair.

About ISPO
ISPO is the world’s leading sports network for business professionals and consumer experts. The platform was launched in 1970 and brings together an integrated range of industry-related analog and digital services under the ISPO family brand name. This includes the world’s largest multisegment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai; the online news portal, and the business solutions ISPO Digitize, ISPO Brandnew, ISPO Open Innovation, ISPO Award, ISPO Academy, ISPO Textrends, ISPO Job Market and ISPO Shop. With its far-reaching mix of innovation promotion, industry networking, know-how and editorial insights, ISPO works 365 days a year to support companies and sports enthusiasts, and to foster passion for sport worldwide.

Messe München
Messe München is one of the leading exhibition organizers worldwide with more than 50 of its own trade shows for capital goods, consumer goods and new technologies. Every year, a total of over 50,000 exhibitors and around three million visitors take part in more than 200 events at the exhibition center in Munich, at the ICM – Internationales Congress Center München and the MOC Veranstaltungscenter München as well as abroad. Together with its subsidiary companies, Messe München organizes trade shows in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam and Iran. With a network of associated companies in Europe, Asia, Africa and South America as well as around 70 representations abroad for over 100 countries, Messe München has a global presence.

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