AdventureTravelNews

WorldNomads.com Breaks Rules Again, Gets “Van-Tastic”

(Sydney, Australia) June 3, 2009 — Leading online travel insurance company, WorldNomads.com is offering travellers the chance to win an Australian road trip of a lifetime.

WorldNomads.com Global Programs Manager, Amanda Byrne, says applications are now open for the ‘Van-Tastic Adventure’, where travellers can win a trip to Australia and spend 6 weeks driving across the country capturing their adventure on video to ultimately win $10,000 cash and flights from Virgin Blue.

“We’ll fly a team, of up to 2 people to Australia, and give them the Van-Tastic Van to drive across the country for 6 weeks. They’ll share their adventure online, making videos, stories, and posting photos, and ultimately create a mini-video documentary of their trip.” says Amanda.

“The van, supplied by our friends at Travellers Auto Barn, will be loaded with camping gear, video camera, laptop, editing equipment and wireless broadband access, and the Van-Tastic adventurers will get fuel money and a whole range of activities to experience for free along the way.

Applications are now open for the ‘Van-Tastic Adventure’ which begins in August 2009 and will continue around the country for 11 months. Each team will travel for 6 weeks, covering a different state or territory of Australia and will be given suggested driving routes and itineraries, access to YHA hostels, national parks and camping sites.

“With the help of Australia’s state tourism organisations and backpacking industry, we’ve put together an impressive line up of activities for each team to experience, from surfing on the coast to exploring the outback,” says Amanda.

“The teams will choose where they go and share their adventures on the road, with 2 videos, 2 blog entries, and 10 photos posted online each week.

“At the end of each team’s adventure, they will have 2 weeks’ free internet access at a Global Gossip café to create a 3 to 5 minute min-documentary about their ‘Van-Tastic Adventure’ which will be posted online at WorldNomads.com

The most popular documentary, voted by the online travel community, will win $AUD10,000 cash, and 2 Virgin Blue domestic flights, each to the value of $A500.

To apply, budding filmmakers and charismatic travellers should visit http://vantastic.worldnomads.com and prepare a 2 minute or less video of themselves showing off their genuine lust for adventure and filmmaking skills.

Applications close 5 July 2009 for the first leg of the journey which starts in August in Cairns and ends in Brisbane in September.

For more information, details on the 7 legs of the Van-Tastic Adventure, and how to apply, visit http://vantastic.worldnomads.com.

MEDIA ENQUIRIES:
AUSTRALASIA
Stephanie Childs
S2i Communications
[email protected]
+61 (0)416 009 035    NORTH AMERICA & REST OF WORLD

Alexia Nestora
Lasso Communications
[email protected]
T: + 1 303.898.3376
F: + 1 303.993.5538

Editor’s Note: ATN shares this with its readers despite being on the fringe of our industry’s core “adventure”, as such promotional concepts more and more are attracting unusual volumes of attention while effectively leveraging the impact of social media and networking. Such approaches are viral, fun and engaging…and, they’re producing, just ask the promoters.

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