AdventureTravelNews

Outside Magazine Names Robin Lee and Jason Mayo Southern California Account Managers

NEW YORK, NY (April 10, 2007) – Outside magazine announced today the appointments of Robin Lee and Jason Mayo as Southern California account managers. Both will report to New York based Publisher Scott Parmelee.

Prior to joining Outside magazine, Lee was the West Coast Account Executive at Harper & Associates where he oversaw sales for BlackBook Media Corp. and Paste magazine. His clients included Microsoft Zune, Helio, T-Mobile Sidekick and MINI Cooper. Lee has also held positions at Saatchi & Saatchi, Rubin Postaer and Associations and McCann-Erickson.

Jason Mayo joins Outside also as a Southern California account manager. He comes to Outside from Hachette Filipacchi Media U.S., where he was corporate regional sales director in charge of initiating sales for multi-title print buys for more than 15 magazines. Mayo also held the position of advertising account manager for Men’s Health magazine where he increased revenue by 17% in the Southwest market. Mayo has also held positions at OMD/TBWA Chiat/Day and Foote, Cone & Belding.

“Robin and Jason are true industry veterans and I am thrilled to welcome them to the Outside team,” says Publisher Scott Parmelee. “They join Outside at a very exciting time as we celebrate our 30 year anniversary and the April 10th launch of Outside’s Go.”

ABOUT OUTSIDE:
Outside is America’s leading active lifestyle magazine, with over two million readers a month. For 30 years, we’ve been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. Please visit us at www.outsideonline.com

CONTACT:
Elaine Garza
GIANT NOISE
512.382.9017 office
917.693.7064 cell
[email protected]

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