AdventureTravelNews

National Geographic Magazine Group Names New Advertising Directors for Adventure and Kids Magazines

NEW YORK (Jan. 26, 2009)-The National Geographic Magazine Group has promoted Bryan Kinkade to advertising director of National Geographic Adventure magazine and Jeff Nicholson to advertising director of National Geographic Kids magazine. In their new roles, Kinkade and Nicholson are charged with expanding the reach of the National Geographic brand, growing businesses in a variety of categories.National Geographic Adventure is the fastest-growing magazine in the outdoor category. Coupled with the many assets of the National Geographic Society, the magazine is able to bring clients an authenticity that no other magazine in the category can offer. National Geographic Kids is the largest magazine in the kids category, and the variety of kids assets that are in the Society’s portfolio gives the magazine a true 360-degree offering to clients.

“The key to our business is having the most talented and dedicated leaders expand the brand and its assets to our agencies and clients. Both Bryan and Jeff have the skills to bring Adventure and Kids magazine content into other areas and platforms,” said Stephen Giannetti, senior vice president and group publisher of National Geographic magazines.

Kinkade previously held the position of director of travel and tourism for National Geographic Adventure, where he helped create and sell multi-platform programs to extend the value of National Geographic Adventure’s assets for its partners in the adventure travel community. He currently serves on several travel and tourism boards and has been a featured speaker at several international conferences.

In January 2008 Nicholson was named East Coast account manager for National Geographic Adventure. Nicholson targeted endemic growth categories for the magazine, including liquor, pharmaceuticals, fashion and luxury. Prior to joining National Geographic, he was account manager at Conde Nast’s Golf Digest and also held advertising sales positions at Car and Driver, Road & Track and at Time 4 Media, working on action sports titles.

National Geographic Adventure, winner of four National Magazine Awards, is the ultimate guide to the adventure lifestyle. Published 10 times a year, with a rate base of 625,000, National Geographic Adventure has 2.4 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.99) and Canada ($6.99). Its editorial mission supports National Geographic’s corporate global mission to inspire people to care about the planet. The magazine’s Web site is www.nationalgeographic.com/adventure.

National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. Its numerous industry awards include Periodical of the Year in 2005 and 2006 from the Association of Educational Publishers. Published 10 times a year, National Geographic Kids has a circulation of 1.2 million and is available by subscription for $19.95 a year and on newsstands for $4.99 a copy. Its Web site is kids.nationalgeographic.com.
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