MK retailers now have another management tool at their avail, shotfarm. In addition to MK’s internal asset management system, coined the “MK Dealer Intranet”, authorized retailers can now access MK product images via shotfarm.
The shotfarm “Product Image Exchange Platform” offers a gallery-style interface for finding, tracking, organizing and sharing product assets, an automatic reminder option for asset requests, image quality requirements, batch uploading, asset tagging and customizable batch downloading, all within a secure, permission-based environment.
“The need for an industrywide solution has always been clear,” said Mike Lapchick, founder and CEO of shotfarm. “The shotfarm concept is simple: manufacturers put their product images and information in the same place retailers go to get them. One system, one password, one workflow.”
Retailers can search for specific products by name, model number, UPC and a number of other variables, and can batch download only the images they need as a zip file. shotfarm provides Mountain Khakis with visibility on user activity so they can see which images have been downloaded by which retailer, and which views or images are the most popular among their resellers.
“By logging into shotfarm, our retailers can find our images alongside other manufacturer’s images they may need,” stated Martin Wilkinson, MK Sales Manager.” Shotfarm is an additional tool we provide to our retailers to help them get our products to market faster.”