AdventureTravelNews

Members Tune In Webinar: Guerrilla Approaches to Marketing in 2009/2010: Doing More with Less

Wednesday, June 17th at 10:00 AM PDT / 17:00 UTC
Annie Ellicott (read biography)

2009 is revolutionizing the way we do business. We are witnessing a new economic paradigm and consumer behavioral shifts which will impact adventure travel beyond the current negative sales cycle.

Times like these call for extreme clarity about:

  • The assumptions we make about our clients motivations, mindset and 2009 / 2010 definitions of “value”
  • Prioritization of customer segments and customer relationship management
  • New platforms for product merchandising and client interaction
  • Competitive positioning in the new world of deals and discounting
  • ROI from strategic investment in marketing initiatives across media vehicles

Learn about practical approaches to:

  • Research how your prospects are changing their search, planning and booking behaviors
  • Repackage and reposition your products to meet a new consumer mindset
  • Craft promotional offers which resonate with consumers current add value while protecting your margins
  • Creatively incent and expand distribution channels to drive increased inquiries and sales
  • Partner with other destination players to leverage your marketing investments
  • Deepen your client relationships to drive long-term value for your business
  • Leverage your resources (staff, time and $$) more effectively

This ATTA Members Tune In Webinar is for ATTA Members. To learn register for this Webinar, please login to The HUB and click the registration button. Not an ATTA Member yet? Join today.

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