New York, NY – This Spring, the Kenya Tourism Board introduces its campaign for conservation in the U.S., in an effort to demonstrate the importance of wildlife conservation in Kenya.
The Kenya Tourism Board (KTB), along with the Kenya Wildlife Service (KWS), will host a wildlife conservation-focused media luncheon for key media, trade partners and industry executives at the Harvard Club in New York on April 15, 2014.
The event will feature new programs and current initiatives being implemented in Kenya. A number of conservationists, research scientists from the KWS, and community cultural ambassadors will participate in the event. Featured speakers include scientists Shadrack Mumo Ngene and Dr. Charles Musyoki, and cultural conservation ambassadors, Samson Parashina and Josephine Ekiru from the Maasai and Samburu communities.
“Wildlife tourism is the backbone of Kenya’s economy, therefore wildlife conservation is critical to Kenya’s tourism industry. It is important that we increase awareness for wildlife conservation efforts to ensure that Kenya remains the premier wildlife and safari destination in Africa,” said Al Merschen, Regional Director for the Kenya Tourism Board in the U.S.
The Kenyan government has increased its campaigns and awareness efforts for wildlife conservation, including placing stiffer penalties on poachers, as the threats of animal poaching and wildlife extinction remain throughout the region.