AdventureTravelNews

Fodor’s and TripAdvisor Announce Partnership: Two of the Biggest Names in Travel Align To Expand Trip Planning Access

Fodor’s, one of the most trusted brands for curated travel recommendations and TripAdvisor, the world’s largest travel site for real traveler feedback, announce a collaboration giving travelers never-before access to the best in both professional and community-generated advice and reviews from each of their hallmark websites and guidebooks.

New York, NY/ Boston, MAFodor’s, one of the most trusted brands for curated travel recommendations and TripAdvisor, the world’s largest travel site for real traveler feedback, announce a collaboration giving travelers never-before access to the best in both professional and community-generated advice and reviews from each of their hallmark websites and guidebooks.

“As travel experts we know that the single most important decision a traveler makes is where to stay and that the average traveler does a significant amount of research online before booking,” said Arabella Bowen, Executive Director, Editorial and Content Strategy, Fodor’s Travel. “With this TripAdvisor partnership we are marrying our professional recommendations with real travelers’ experiences to revolutionize the hotel selection and trip planning process.”

“We are excited to expand access to our user-generated travel reviews through our agreement with Fodor’s. The content sharing across our two trusted travel companies will give users access to a greater scope of travel intelligence than ever before,” said Christine Petersen, President, TripAdvisor for Business. “The result is a trip-planning experience that is best in class.”

Beginning in Fodor’s 2012 guidebooks and on Fodors.com, TripAdvisor’s hotel reviews will be showcased alongside Fodor’s professional hotel recommendations, providing travelers with a complete hotel snapshot to guide their decision making. Visitors to TripAdvisor’s most popular destination pages will be able to round-out their vacation planning with direct access to Fodors.com, where they’ll find curated vacation recommendations like Fodor’s Choice restaurants and highlights of what to see and do in a destination.

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