ATTA Press Releases
Surpassing 600-Member Mark, Global Adventure Travel Trade Association Continues Geographic Diversification
August 25, 2010
(SEATTLE) – August 25, 2010 – Surpassing its one-year membership growth record first established in 2009, the Adventure Travel Trade Association (ATTA) in the past 10 months added more than 120 new adventure tourism members to its diverse portfolio of corporations united to responsibly develop adventure tourism throughout the world. From Argentina to Australia and Venezuela to Vietnam, tourism leaders are joining the ATTA to access the steadily strengthening global adventure travel marketplace fostered by the ATTA since its re-launch in 2005. With more than two months remaining in the year, that brings the ATTA’s total community to more than 620 corporate members – entities that continue to expand the association’s geographic representation. “Geographic diversification remains a high priority at the ATTA because it brings different perspectives, practices, opportunities and product to our global network,” said ATTA President Shannon Stowell. “Whether insights are gained... Read More →
ATTA Press Releases
World’s Largest Outdoor Sports Industry Gathering Gets Dose of Adventure
August 17, 2010
ATTA’s Adventure Travel Hub Creates Stir at Outdoor Retailer Summer Market, Bridges Adventure & Outdoor Industries Between feature story coverage in the trade show daily, advance social media work, email marketing, good old-fashioned Rolodex outreach to its extensive network within the outdoor industry, the ATTA and its destination and gear partners managed to make “adventure travel” one of the hottest topics of conversation at the world’s largest outdoor sports industry gathering between August 3-6 at the Outdoor Retailer Summer Market (ORSM) 2010 in Salt Lake City. Bringing together the adventure travel and outdoor gear industries, the ATTA’s pilot trade show meeting space, dubbed the “Adventure Travel Hub” drew potential tourism partners from among the audience of more than 22,000 trade professionals. It was the first time that a tourism concept was presented at the show in its 30-plus year history. Backing the concept through sponsorship were the tourism boards from... Read More →
ATTA Press Releases Featured Article
Benchmark Study Values Adventure Tourism Market at $89 Billion
August 3, 2010
Associated Gear, Apparel and Accessories Sales Add Additional $53 Billion (SEATTLE) – AUGUST 3, 2010 – According to the benchmark Adventure Tourism Market Report consumer study by The George Washington University (GWU) in partnership with the Adventure Travel Trade Association (ATTA) and Xola Consulting, adventure travelers are affluent, educated, and spent more than $89 billion (excluding airfare and gear/clothing) on adventure tourism in 2009. Conducted in late 2009, the final study surveyed people from representative countries within Latin America, North America and Europe, regions that account for 72.8% of all international tourism expenditures [1] and 68.7% of all international departures [2]. Based on UNWTO-reported departure figures, as well as the percentage of adventure trips reported by the respondents in the survey, statistical analysis was used to estimate that nearly 150 million [3] adventure trips are taken every year. The Executive Summary of the report will be available... Read More →
ATTA Press ReleasesOutdoor Retailer and Adventure Travel Trade Association Bring Adventure Travel Hub to Summer Market 2010
June 25, 2010
The Adventure Travel Hub will showcase how retailers partnering with travel destinations can maximize their appeal to the adventure traveler and outdoor enthusiast SAN JUAN CAPISTRANO, Calif. – Outdoor Retailer (OR) today announced its partnership with the Adventure Travel Trade Association (ATTA) to host the Adventure Travel Hub at Outdoor Retailer Summer Market 2010 to be held at the Salt Palace Convention Center in Salt Lake City, Utah, August 3-6, 2010. “This new feature of the show will enable dealers to discover new ways to serve customers interested in experiential travel, and become true specialty partners to the brands and destinations that provide gear and adventure,” said Kenji Haroutunian, Outdoor Retailer show director. “This has been bubbling under the surface at the show for some years, and we’re glad to help shed light on this exciting opportunity in the Grand Ballroom at OR.” The 1,000 square foot Adventure Travel Hub will be at the center of the Grand Ballroom... Read More →
ATTA Press ReleasesAdventure Tour Operators Association of India and Adventure Travel Trade Association Enter Partnership
May 26, 2010
SEATTLE — Collaborating to responsibly promote and sustainably grow the adventure travel market is the catalyst behind a newly reached agreement between the global Adventure Travel Trade Association (ATTA) and the Adventure Tour Operators Association of India (ATOAI). Signed recently by the president of each association, Mr. Tejbir Singh Anand of the ATOAI and Mr. Shannon Stowell of the ATTA, the agreement is latest in the ATTA’s expanding Association Partnership (AP) initiative, a partner program first conceived of in 2007 and now 25 organizations strong. “Only the ATOAI can bring to the global stage awareness, expertise and insights concerning the adventure tourism impact and potential of India,” said Stowell. “Its commitment to professionalism, environmental practices and social responsibility reflects our hopes, expectations and aspirations for the future of adventure travel.” The new partnership between ATOAI and the ATTA brings together organizations throughout India... Read More →
ATTA Press ReleasesPhoCusWright and the ATTA Pioneer New Research in Adventure Travel
April 19, 2010
Sherman, Conn. USA —PhoCusWright, the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect, today announced a partnership with the Adventure Travel Trade Association (ATTA), an 550+ member trade group dedicated to the sustainable development of adventure travel worldwide. Through the partnership, the two organizations will explore trends in adventure travel, one of tourism’s most vibrant and promising sectors representing an estimated $52 billion in outbound tourism from North and South America and Europe. PhoCusWright and the ATTA will produce groundbreaking new research that empowers tourism industry leaders to make informed strategic decisions and investments. The research will be released in an upcoming PhoCusWright Special Report: When They Get There (And Why They Go): In-Destination Events, Attractions & Activities. “This pioneering research project will help us more completely define the value of... Read More →
ATTA Press ReleasesWildChina’s Mei Zhang Joins Adventure Travel Trade Association Advisory Board
April 13, 2010
(SEATTLE) – Entrepreneur, China native and founder of internationally acclaimed sustainable adventure tour company WildChina , Mei Zhang, today was named to the 15-member Adventure Travel Trade Association Advisory Board. Zhang, a native of Yunnan province in southwest China, holds an MBA from Harvard Business School and worked for McKinsey & Company before creating Beijing-based Wild China, which offers distinctive, ecologically sensitive journeys in China. While consulting for The Nature Conservancy, Zhang witnessed the push and pull between economic development and conservation of both nature and culture in Yunnan. She strongly believed that there was a for-profit solution to this: providing sophisticated interpretation of Chinese culture and nature, and therefore creating experiential travel that was unheard of in China. “The ATTA represents big and small businesses alike, and particularly for adventure tour operators, most which are small operations driven by passion, there... Read More →
ATTA Press ReleasesAustralia and Africa Tourism Associations Join ATTA’s Network
March 30, 2010
(SEATTLE) – Adding to its global network of tourism associations, the Adventure Travel Trade Association has secured new agreements with the Australia Tourism Export Council (ATEC)/Backpacker Tourism Advisory Panel (BTAP) and the U.K.-based African Travel and Tourism Association, now marketed under the title, Advancing Tourism to Africa. Dubbed the Association Partnership (AP) program, the Adventure Travel Trade Association has assembled 25 organizations since the AP’s 2007 inception, each of which share a common interest in actively collaborating to unify, network, promote, professionalize and responsibly grow the adventure travel market. Productive peer-to-peer networking and community collaboration continue to serve as the driving force behind increased participation in the AP program. With the newest member additions, these alliances will help expand marketing networks between North America and European organizations with those in Australia and Africa. Nigel Vere Nicoll, CEO of... Read More →
ATTA Press ReleasesNearly 70% of Operators Expect to Grow in 2010 According to ATTA’s Feb. 2010 Survey
March 16, 2010
Cover from the ATTA Industry Snapshot February 2010 For the February 2010 Adventure Travel Trade Association survey, data is derived from tour operators only. This Snapshot is the largest data set the ATTA has gathered yet for this type of survey, with more than 300 companies reporting. North American organizations represented nearly 40% of respondents, with Europe and South America representing just under 20% each. The February 2010 Snapshot is reported as a whole and then segmented into regions. The ATTA’s report includes regional breakouts for North America, South America and Europe for readers to see those results separately. Due to insufficient data representing Asia (including the Middle East), Oceania and Africa, these regions were not reported separately. As participation in ATTA tour operator surveys climbs, the ATTA anticipates introducing additional regional reports. Survey Excerpts & Observations ATTA Industry Snapshot surveys are made available exclusively to ATTA Members.... Read More →
ATTA Press ReleasesQ1 2010 Adventure Travel Industry Snapshot
February 15, 2010
GIVE 10 MINUTES OF YOUR TIME AND GET THE SURVEY RESULTS FREE Providing ATTA Members regularly with fresh research is a key objective of the ATTA. To help accomplish this, adventure travel tour operators are requested to complete this survey by Friday, February 19th. This Industry Snapshot is a quarterly check-in on the state of tour operators in the adventure travel industry. The ATTA will then compile the data in aggregate and report the results to ATTA Members and to all tour operators that complete the survey. If your organization does not conduct tours, please do not take this survey as it will skew the data. All survey responses are anonymous. SURVEY CLOSED Read More →
