Member Press Releases

Member Press Releases     Screenshot2014-06-12at2.04.40PM

Hospitality Marketing Takes-off with Multimedia Content Delivered by ISEBOX

July 28, 2014

Visual content necessary for highly competitive travel industry New York, NY – ISEBOX announces several partnerships with travel related organizations such as Adventure Travel Trade Association, Visit Philadelphia, Cornwall Tourism and Lumeria Spa and Resort in Maui. Recognizing the importance of video, these organizations are using ISEBOX to distribute videos to media and other audiences to gain attention for the qualities of their destinations. Paul Burditch, the media consultant for Lumeria, a property located on the Hawaiin island of Maui said, “ISEBOX helps me position Lumeria as innovative and provides media and industry leaders with video, images and written content in one easy-to-use, beautifully designed package. The ROI is proven with their value-added analytics.” A tool that combines elements of YouTube, Flickr, MailChimp and Slideshare, ISEBOX was just called “The super charged dropbox” by an article on Tech Cocktail. In addition to storing content... Read More →

Member Press Releases     Jim Lutz sm

Jim Lutz Appointed President of IGTOA – International Galapagos Tour Operators Association

July 28, 2014

Nonprofit Organization Helps to Preserve and Protect the Galapagos Islands Berkeley, CA - Jim Lutz, a veteran in the international travel community and director of Vaya Adventures, a specialist in bespoke travel to Latin America, was recently appointed President of the International Galapagos Tour Operators Association (IGTOA), announced Matt Kareus, Executive Director. “I’m thrilled to be working with Jim in his new capacity as president of IGTOA. He has been an extremely active and productive member of IGTOA’s board for several years. His deep understanding of tourism in the Galapagos and the challenges the islands face, coupled with deep commitment to conservation and sustainable tourism, make him ideally suited for this position,” Kareus said. Lutz replaces Kurt Kutay, founding President and CEO of Wildland Adventures and the director of the non-profit Travelers Conservation Trust. “IGTOA is an organization that has done significant and meaningful work, and which... Read More →

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Killary Adventure Company Puts Columbia Sportswear to the Test

July 28, 2014

This summer, Columbia Sportswear chose Ireland to road-test their 2015 outdoor clothing range with 17 of the world’s top adventure journalists. This followed a successful pitch by Failte Ireland to entice the outdoor clothing maker to Ireland. Seven of the journalists also chose to take part in Gaelforce North – one of the many popular adventure races run by ATTA member Killary Adventure Company. This was an opportunity for the visiting journalists not only to test the clothing range but also to really engage with the outdoors in the rugged and beautiful north west of Ireland. According to Amy Jurries from The Gear Caster  “The best way to see a country? Run an adventure race. ..You need to feel the wet, spongy bog beneath your feet, breathe the salt air, paddle the lakes and coastlines, or cycle through the forest trails in order to get a real feel for the country.” Gaelforce North offers participants two distances – a 45km Sprint Course and the 64km Full... Read More →

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Active Adventures New Zealand Celebrate Twenty Years of their Signature Adventure Trip – The ‘Rimu’

July 28, 2014

Leading adventure tour operator, Active Adventures, mark a milestone as they celebrate 20 years of small group adventure tours. Established in the mid-90s, and originally known as Active New Zealand, the company started with one guide, one van and one Department of Conservation concession – to hike in the Nelson Lakes National Park. From these humble beginnings the 14-day ‘Rimu’ trip was born, as the first true multi-sport adventure tour in New Zealand, offering hiking, biking and kayaking around the South Island. Today, Active Adventures offer plenty of different adventure tours throughout New Zealand as well as in South America and Nepal. Over all these years the original Ultimate South Island Adventure ‘Rimu’ still remains the signature trip, with 3662 completed surveys (and counting!) and a rating of 4.49 out of 5. The trip has been tweaked here and there with upgrades to the accommodation and some new activities added, but the basic ingredients remain the same – because... Read More →

Member Press Releases     Photo © ExOfficio

ExOfficio® and Insect Shield® to Provide Global Health Partners With BugsAway® Uniform Shirts

July 28, 2014

Photo © ExOfficio Seattle, WA – ExOfficio, a leading manufacturer of adventure travel apparel, has partnered with Insect Shield Repellent Technology and Sunshell Manufacturing to provide uniforms to the global volunteers at Medical Teams International and World Concern. With input from Derek Sciba, Senior Director of Annual Programs at World Concern, the design team at ExOfficio created a shirt that was lightweight, breathable, quick-drying, and resilient to the wear-and-tear from long days in the field.  As part of the partnership, Insect Shield will provide treatment of the uniforms with their long-lasting, EPA-registered repellent technology, while Sunshell Manufacturing will cover the sewing costs.  Those who work in the global health arena are especially at risk for malaria, dengue fever and other devastating insect-borne diseases, so protection from mosquitos is extremely important. “We recently had a country director come down with malaria, so the threat of mosquito borne... Read More →

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New Executive Director at Discover New England, the Region’s International Marketing Organization

July 22, 2014

Portsmouth, NH - The Board of Directors of Discover New England (DNE), the official tourism organization representing the New England region internationally, is pleased to announce Lori Harnois as its new executive director. Harnois will begin on August 1. “Partnership with DNE affords Vermont a stronger marketing presence on the international stage,” said Vermont Dept. of Tourism and Marketing Commissioner Megan Smith. “The collaborative media buys, industry trade shows, sales missions and public relations efforts allow for our limited budget to have a much broader impact.” Harnois brings to the organization an extensive background in international destination marketing, management and state government. She has worked for the New Hampshire Division of Travel and Tourism Development for the past 15 years holding such roles as Director and International Marketing Manager, and also serves on the board of the US Travel Association. “I could not be more... Read More →

Member Press Releases     Turtles

Preserving the Natural Balance of the Amazon

July 21, 2014

The concern with the preservation of the environment is part of the day-to-day life of a group of people in the Amazon rainforest. Knowing the importance of taking care of the flora and fauna’s diversity, the company Katerre Expedition raises awareness and encourages communities of the Rio Negro to protect species of turtles, who were in danger of extinction. The work of preserving the turtles was initiated more than twenty years ago and has gained the support of the Expedition Katerre and of the Scottish Paul Clark, also founder of Vivamazônia school which promotes literacy for children in the region. The school children are taught from a young age to take care of the environment that surrounds them, respecting nature and learning about their cycles and charming mysteries. The awareness of both the communities and visitors, who the company leads to an immersion in the Amazon, has concrete results, collectively thrilling all who witness the release of turtles in the river. The project... Read More →

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The Okavango Delta Is Inscribed as the 1,000th UNESCO World Heritage Site

July 21, 2014

BOTSWANA – The Okavango Delta was inscribed as the 1,000th UNESCO World Heritage site during the 38th Session of the World Heritage Committee (WHC) being held in Doha, Qatar, on Sunday 22, June 2014. This was announced yesterday at a Press Conference in Gaborone. The Okavango Delta inscription came about in fulfillment of the UNESCO listing criteria due to its unique hydrological event (Criteria IX. Outstanding Ecological Biodiversity and Hydrological Processes): as it is one of the few inland deltas that floods in the dry season, busting into an oasis wonderland during the harsh, dry and dusty winter season. In addition, the vast natural scenic, alluvial systems from which the waters never reaches the sea, but drains into the desert sands of the Kalahari basin and extensive Makgadikgadi Salt Pans. Moreover, the outstanding example of ecological and hydrological process supports diverse forms of life including 1000 species of plants, 130 species of wildlife, 480 bird species, 90... Read More →

Member Press Releases     Mario Hardy, Chief Operations Officer, PATA; and Andreas Astrup, General Manager, The Code

PATA and The Code Join Forces to Tackle a Taboo Issue

July 21, 2014

Mario Hardy, Chief Operations Officer, PATA; and Andreas Astrup, General Manager, The Code Bangkok, THI - The Pacific Asia Travel Association (PATA) and The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism (The Code) have agreed to cooperate in the promotion of child protection practices among tourism companies in the Asia-Pacific region. The Memorandum of Understanding (MoU) signed in May 2014, outlines plans for PATA and The Code to work together to raise awareness of the crime of child sex tourism and further promote The Code. The MoU also offers PATA members the opportunity to join The Code and take advantage of a discount on its annual membership fee. The Code provides tools to tourism companies to implement concrete measures to promote child protection practices and responsible tourism. Companies that join The Code agree to take six steps that turn child protection principles into concrete actions that can help keep children safe. Andreas... Read More →

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Red Lantern Journeys Organizes Ninth Annual Mt. Rainier Climb for Himalayan Children

July 21, 2014

Seattle, WA – Continuing to build a bond of friendship between Northwest mountaineers and the people of Nepal, Seattle’s Red Lantern Journeys is organizing its ninth annual Mt. Rainier Climb for Himalayan Children. In mid-July, 18 participants will climb two different routes on Mt. Rainier, led by six experienced climbers-many with Himalaya mountaineering experience. The money raised supports the Mitrata-Nepal Foundation for Children, a St. Louis based 501(c)(3) non-profit organization that supports children’s educational causes in Nepal. “This climb is more than just a fundraiser. It is part of our commitment to help others in the countries we do business in,” says Ambrose Bittner, the founder of Red Lantern Journeys and a board member of the Mitrata-Nepal Foundation for Children. “Even small companies and non-profits can make big impacts on the lives of others, and this climb is part of our effort towards that goal.  I’m incredibly proud that... Read More →

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