ATTA Press Releases     Screen-Shot-2014-09-30-at-12.00.40-PM-460x460

Adventure Travel Trade Association Releases First Global Adventure Bicycle Tourism Report

September 30, 2014

(SEATTLE) October 1, 2014 – The Adventure Travel Trade Association (ATTA; released the results of the first global bicycle tourism survey for the adventure travel industry. Each year the ATTA invites adventure businesses to share anonymous information about their companies and uses that data to compile a report called the Industry Snapshot. The 2014 Bicycle Tourism survey follows a similar methodology, but focuses only on adventure businesses offering cycling trips or activities. Nearly 200 tour companies completed the survey, providing a large quantity of data from a variety of countries for the report. The results include statistics on Average Cycling Trip Length and Price, Types of Cycling Activities, Difficulty of Trip, Bike Brands & Types Used, Training Requirements for Guides and Cycling Customer Demographics. The companies surveyed, which includes both cycling-exclusive and mixed-offering tour companies, received an average of 45.6% of their revenue... Read More →

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The Western Balkans Makes Its Move, Gains International Buyer, Journalist Favor

September 30, 2014

By Chris Doyle, ATTA Executive Director-Europe, and Kirk Smock, Sustainable Tourism Specialist, CARANA Corporation In early 2014, the USAID Small Business Expansion Project (SBEP) and the Regional Economic Growth (REG) Project initiated a conversation with the Adventure Travel Trade Association (ATTA) about hosting Europe’s first ATTA AdventureWeek – an intensive familiarization tour (FAM) concept designed by the ATTA to generate immediate visibility for destinations by leveraging their global membership network of outbound tour operators, specialized media and travel advisors — in the Western Balkan countries of Kosovo, Albania and Macedonia. It was an ambitious idea, and success would require leadership from the ATTA, unprecedented cooperation between the governments of all three countries, unified efforts from several USAID Missions and the involvement of local stakeholders with limited exposure to the international tourism market. Photo © Gregg Bleakney AdventureWeek Western... Read More →

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ATTA Partners with San Francisco Community to Support World Tourism Day, ECPAT

September 30, 2014

Happy winners of ExOfficio gear. Raffle prize donated by Eagle Creek. On Thursday, September 25th, the ATTA joined forces with Travel Massive, Altruvistas and Triple Pundit to provide a special AdventureConnect San Francisco event in honor of World Tourism Day (WTD), the UNWTO’s annual initiative to highlight tourism’s social, cultural, political and economic value. Approximately 85 guests enjoyed networking and four industry speakers on topics within the 2014 WTD theme – Tourism and Community Development. The event revenue was donated to ECPAT International, a key ATTA partner. A collection of of local businesses gifted experiential prizes for the charity raffle; ATTA community members Eagle Creek and Barrelhead Brew House also contributed prize items, and event sponsor ExOfficio donated raffle items while contributing to food and beverage. Speakers included: Rodney A. Fong, the Vice President of the SF Planning Commission, an Executive Board Member of the San Francisco Super... Read More →

Notes from The Field     ATMEX 2014 - 028

Becoming a Catalyst: Relationships Forged at ATMEX Inspire a Changing View of Mexico

September 23, 2014

The theme for this year’s Adventure Travel Mexico event (ATMEX), held in August in the state of Chiapas, was “A Catalyst for Economic Development.” The idea is that the conference would inspire local operators and destination marketers around Mexico to develop their sustainable tourism products and use international buyers and media to get the word out that Mexico is ready for adventure travel. “So many people asked me what resort I was staying at when they heard I was going to Mexico,” said ATTA’s Communication Manager, Jennifer Pemberton. “When I told them about ATMEX and Chiapas, their follow-up was ‘be careful!’ We have a long way to go, but this industry has the potential to change Mexico’s reputation one adventure traveler at a time.” Participants of ATMEX 2014 landed in Mexico and set off on several different familiarization trips (“FAMs”) throughout the country, exploring Mexican states that don’t immediately spring to mind — like San Luis Potosi,... Read More →

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ATTA Addresses Responsible Tourism of the Future at World Travel Market in London

September 23, 2014

(SEATTLE) September 24, 2014 – The Adventure Travel Trade Association (ATTA; is teaming up with National Geographic Traveler to present on the future of responsible tourism at the World Travel Market (WTM) in London on Wednesday, November 5, 2014. The ATTA’s Executive Director in Europe, Chris Doyle, and Keith Bellows, Publisher & Editor-in-Chief of National Geographic Traveler will present “Pioneering the Next 50 Years, Today” as one of the “Responsible Tourism” events at this year’s WTM. “It’s time to explore a new course of action designed to help the entire tourism industry,” said Doyle. “The keynote session at WTM is designed to help us reconsider, re-frame and ultimately re-invent how we view development, how we value tourism assets, and where we place our investments.” Doyle, who returned this month from an ATTA-sponsored nine-day cross-border familiarization trip called AdventureWeek Western Balkans, represents the ATTA’s interest... Read More →

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Getting the Most out of ATTA Webinars

September 23, 2014

What is the ATTA Webinar Program? One of the benefits to being a member of the Adventure Travel Trade Association is the access to educational online seminars (aka “webinars”), through which experts in and outside of the travel industry share their knowledge and offer insight into methods to improve your business. The ATTA Membership is broad, and so are the range of topics covered in the ATTA Webinar series each year. Categories include Marketing How-Tos, Reviewing New Industry Research & Trends, Risk Management, Destination Showcases and other universal topics. From the adventure travel startup to the veteran, from tour operators to destinations and industry partners, our goal is to provide useful resources, education and tools to help your business succeed in an ever-changing landscape. The webinar program is one of the ways we strive to deliver on this goal. Some of the webinars from 2014 covered: Winning With YouTube: Leveraging Video to Capture Adventure Travelers Adventure... Read More →

ATTA Press Releases     Featured Article     chile-pr

Chile to Host the 2015 Adventure Travel World Summit

September 16, 2014

(SEATTLE, WA) – September 17, 2014 - Chile has won the bid to host the Adventure Travel World Summit (ATWS) in 2015. The adventure tourism industry’s foremost annual gathering will take place from October 5th to the 8th in the town of Puerto Varas, in the Lake Region of Chile. The Adventure Travel Trade Association (ATTA; announced the location at the start of TravelMart Latin America. A long-time member and partner of the ATTA, Chile is committed to adventure travel as a path toward sustainable tourism in the country. Chile is poised to showcase its adventure potential to nearly 700 delegates from around the globe that will gather to learn, to be inspired and to connect more deeply with the $263 billion adventure travel sector. Recent government developments in safety standards and sustainable designations prove that Chile’s number one ranking as an emerging destination in the 2011 Adventure Travel Development Index was deserved. This work will provide... Read More →

Notes from The Field     Auron Tare suggests a photo of the team

There’s a First Time for Everything: Western Balkans Opens Doors and Borders for AdventureWeek

September 16, 2014

When 21 AdventureWeek Western Balkans participants headed up the steep incline for Sazan Island, Auron Tare, Director of Albania’s National Coastal Agency, turned to the group and told them, “You may want to stop now and take a photo of your team. You’re the first trekkers ever allowed to visit Sazan Island.” It’s getting more and more difficult to capture the imaginations of travelers these days – especially in the adventure tourism realm where capturing imaginations is critical to operators being able to provide travelers with “firsts,” to show them truly off-the-beaten-paths, to fascinate, to scintillate. On Albania’s “forbidden” Sazan Island — population: zero — there are remnants of what appear to be stormed out Mussolini-signature buildings, complete with ammo canisters strewn about and sun-wrought, Cold War-era former U.S.S.R. gas masks peeking out from overgrown weeds climbing out of cracked tarmac. There are countless bunkers and rusted barbed... Read More →

ATTA Events     atws12networking

Meet the ATTA in Argentina: AdventureConnect Travel Mart Latin America

September 9, 2014

Join the ATTA and co-hosts from Salta and Travel Mart Latin America (TMLA) for a casual networking event for adventure travel professionals on September 17 from 10:30pm-midnight at Delvino Boutique Hotel. Enjoy a wine and cheese tasting from Salta’s finest high altitude vintners with representatives from the ATTA and Salta. Amid the various delegates TMLA, AdventureConnect will be a great opportunity to meet and mingle with your fellow niche adventure and outdoor travel enthusiasts. As a part of our overarching mission to serve as the hub and facilitator for responsible adventure tourism organizations the Adventure Travel Trade Association and its regional representatives design AdventureConnect events to facilitate networking among outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and more. Access the full AdventureConnect event calendar. See details, attendee roster and... Read More →

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“Keynote Conversations” Punctuate this Year’s ATMEX Event in Chiapas

September 2, 2014

During the Adventure Travel Mexico (ATMEX) event in Chiapas, the keynote “speeches” took on a conversational tone. During each of the sessions, two personalities took the stage to have public discussions about adventure travel as a catalyst for economic development, which was the theme of this year’s event. Patty Eversbusch interviews Pati Ruiz Corzo about her work in the Sierra Gorda for the first keynote presentation of ATMEX 2014. The Casa Mazariegos Convention Center in San Cristobal de las Casas was the setting for these keynote conservations. On Thursday evening, August 28, Mexican travel media personality Paty Eversbusch interviewed Pati Ruiz Corzo “The Red Boar” about her innovative conservation work. Thirty-two years ago Ruiz Corzo moved to a rural community in the Sierra Gorda mountains. “I used to be a lady with lots of make-up and high heels,” Ruiz Corzo told the audience. She wanted to learn to live with less so she moved in with the local people to learn about... Read More →

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