ATTA News

Notes from The Field     photo (4)

North American Series of AdventureConnect Activities Kicks Off in Boston and D.C.

April 14, 2014

ATTA kicked off its annual North American series of AdventureConnect networking events in Boston and Washington, D.C., last week. In Boston, industry leaders met up at the headquarters of Thomson Safaris, while the D.C. crowd was hosted at World Wildlife Fund headquarters. ATTA’s Chris Chesak, Executive Director of North America/Oceania, presented industry updates to the attendees, including; a recap of the ATTA’s past ten years of successes, the ATTA’s sphere of influence in the industry, updates on ATTA programing, and a short video about the association. Chesak then led the groups in peer-to-peer networking sessions, where small groups discussed key issues of concern. “These events are imperative for connections, helping forge business relationships, discuss pertinent developments and ideas and it’s really imperative for us as an industry to discuss these issues as a community,” said Nicole Wineland-Thomson, director of National Geo Family expeditions, based in Boston. The... Read More →

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ATTA Prepares to Launch AdventureConnect Spring Series Across North America

April 8, 2014

Beginning on April 8th, 2014, the ATTA will begin its annual spring series of AdventureConnect regional events across key cities in North America. Featuring an industry briefing with ATTA staff and cross-industry networking, these meetings are designed for outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and other related industry professionals to gain insight into adventure tourism trends and meet like-minded businesses. This year’s event theme will carry forward the 2013 Adventure Travel World Summit theme “Imagine, Inspire, Invest” and offer attendees the opportunity to discuss hot button topics relevant to their businesses and global ATTA initiatives in a facilitated Peer-to-Peer Exchange. Each event will conclude with casual networking at local establishments in order to maximize interaction among attendees. In order to further enhance its member services and... Read More →

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High Energy at First AdventureConnect in Portland, Oregon

March 31, 2014

The Clymb’s Craig Schinn gives social media marketing advice to participants. On March 27th, over fifty adventure travel professionals gathered at Adventure Travel Trade Association member, The Clymb’s, office in downtown Portland. From the vibe in the room it was obvious that Portland was more than ready for this event. After the original event was canceled in February due to inclement weather, attendees were eager to meet their community and start networking. This was the first AdventureConnect event in Portland as the ATTA works to build communities around the globe and help facilitate the education and growth of the community. Attendees to the event included ATTA members from Portland as well as Seattle, Denver and other nearby communities. Craig Schinn from The Clymb spoke on Online Marketing and Customer Acquisition techniques giving his top 5 pointers for must do’s to get the reach, visitors and customer conversions you are looking for as well as tips for testing to... Read More →

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ATTA Webinar: Winning With YouTube: Leveraging Video to Capture Adventure Travelers

March 31, 2014

There is no better way to engage travelers in the dreaming and planning phases than by the sight, sound and motion of video. Travelers are consuming video content more than ever before, across multiple screens, and the number one video destination in the world is YouTube.com. In this ATTA Member webinar with Google/YouTube veteran Blake Twisselman, learn how to harness YouTube to get the most out of online video and get the attention of potential customers online: What travelers look for in video Which brands are doing it well (from no budget to high budget) How to measure successful video campaigns Guest Presenter Blake Twisselman: Blake is an Account Executive on the Travel team at Google, and is a nine year Google veteran. Blake has spent the last five years working exclusively with travel clients, assisting them with paid search, display and video initiatives. He spent two of those years on the YouTube division within Google, devoted to a client group of airlines, hoteliers, car... Read More →

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Leveraging Media Relations: Refresher Course for ATTA Members

March 31, 2014

Getting your news published through traditional print and broadcast media is still important today even though we seem to be hearing more and more about online and social media. In this webinar, Dave Wiggins of Widness & Wiggins PR and Casey Hanisko, VP of Marketing and Communications of the ATTA give ATTA Members: Guidelines on the kind of news you should pitch to media Best practices in writing good quality press releases and story pitches. How to determine a good story “hook” Knowledge on how to best distribute your press release and integrate it into social media platforms Tips on tracking your news and how to enhance further distribution Advice on how to become the “go-to” resource for traditional media and responding to media requests and queries Examples of news placement success, the process that made it happen and how best to prepare for that process This ATTA webinar has insider tips that will help you develop your media strategy, build important... Read More →

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Luxperience Offers Exclusive Exhibitor Discount to ATTA Members

March 25, 2014

Luxperience, the high-end experiential travel show taking place in Sydney, Australia (August 31 – September 3, 2014) has created a special rate exclusively for ATTA members. As the only travel trade event in the Southern Hemisphere focused on connecting the globe’s elite in luxury and experiential travel, ATTA members have two exhibit options which are fully inclusive of appointment streams and all networking events as well as a dedicated consumer and corporate event program. Buyers attending include: Global buyers – key decision makers of specialist retailers; niche wholesalers; concierge services and travel clubs from around the world National buyers – hand picked retailers from around Australia dealing with luxury and high-end experiential travel for discerning clients Corporate buyers – meeting, events and incentive specialists looking for unique offerings to propose to corporate clients Consumers – high net-worth individuals looking for unique products from... Read More →

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ATTA Leads Day of Responsible Travel Talks at ITB Berlin

March 19, 2014

The keynote panel on the 50 year vision for responsible tourism included Ecuador’s Tourism Minister, Vinicio Alvarado (left), and UNWTO Secretary General Taleb Rifai (center). ITB Berlin is the leading trade show for the travel industry and “utilizes its key position in order to actively engage with companies in their efforts to create economically, socially, and ecologically responsible tourism products and services.” During the trade show in early March, ITB dedicated an entire day to a discussion of Corporate Social Responsibility (CSR) and invited Adventure Travel Trade Association President Shannon Stowell to be the host and moderator. In his opening statement to the auditorium packed with industry professionals and government officials Stowell said, “Cultural and natural capital is what fuels us. It’s the oil of the tourism industry. And it’s finite. Unless we treat it right.” This set the tone for six hours of conversation surrounding what responsible tourism should... Read More →

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Adventure Travel in the Spotlight at New York Times Travel Show

March 18, 2014

The Adventure Travel Trade Association and many of its members attended the 2014 New York Times Travel Show February 28 – March 2 at the Jacob K. Javits Convention Center in New York. ATTA President Shannon Stowell, along with Chris Chesak, Casey Hanisko and Katia Logvina, spread the word about adventure tourism among the agents, tourism entities and fellow exhibitors at the show during the trade program and thousands of visitors over the weekend during the consumer portion of the event. The 2014 show welcomed a total of 23,718 travelers and industry professionals to a jam-packed three days of travel sales and education. Trade attendance throughout the three days was the highest ever with 7,463 industry professionals attending the Travel Industry Conference with 250 speakers in 60 conference sessions. The 2014 exhibition grew again in amount of exhibit space sold and the number of exhibitors with over 520 exhibitors representing over 150 different countries. As reported in a New York... Read More →

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UNWTO and Adventure Travel Trade Association Sign Agreement to Advance Adventure Tourism Globally

March 11, 2014

Secretary General Rifai of the UNWTO and President of the ATTA, Mr. Shannon Stowell sign agreement during ITB Berlin. Seattle, WA – March 11, 2014 – The World Tourism Organization (UNWTO) and the Adventure Travel Trade Association (ATTA) signed a new partnership agreement on March 7, 2014, during Corporate Social Responsibility Day at ITB Berlin, the world’s largest tourism trade fair. At the crux of the agreement are precedent-setting initiatives dedicated to enhancing the understanding of and professionalization of the global adventure travel sector. Over the next two years UNWTO, the UN specialized agency for tourism, and the ATTA, an association dedicated to the professionalization and responsible growth of the adventure travel industry worldwide, will collaborate to conduct an economic impact study to analyze the rapidly growing adventure tourism sector and its potential impact on regional communities. The two organizations will also tackle matters concerning definitions, market... Read More →

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ATTA Gleans Insights into the Global Adventure Community’s Research, Training, Media and Social Media Needs at ITB-Berlin AdventureConnect

March 11, 2014

Encouraged by ITB-Messe-Berlin, organizers of the world’s largest tourism trade show, the Adventure Travel Trade Association (ATTA) on 5 March 2014 held an an encore performance of last year’s successful AdventureConnect in the center of the Adventure Travel and Responsible Tourism hall, which has seen year-over-year growth since the ATTA began participating in 2011. ATTA and partner, TourRadar, hosted this AdventureConnect, gathered healthy participation from destinations, operators, industry partners and media who define and represent the growing adventure, outdoor and responsible travel industry. Following an update from ATTA President Shannon Stowell, Vice President Marketing & Communications Casey Hanisko shared recent ATTA developments such as the launch of AdventureEDU, new AdventureWeek destinations for 2014, and offered a preview of findings from the ATTA’s 2014 Industry Snapshot. Chris Doyle, ATTA’s Executive Director – Europe, then led the group in a peer-to-peer... Read More →

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