Notes from The Field     Auron Tare suggests a photo of the team

There’s a First Time for Everything: Western Balkans Opens Doors and Borders for AdventureWeek

September 16, 2014

When 21 AdventureWeek Western Balkans participants headed up the steep incline for Sazan Island, Auron Tare, Director of Albania’s National Coastal Agency, turned to the group and told them, “You may want to stop now and take a photo of your team. You’re the first trekkers ever allowed to visit Sazan Island.” It’s getting more and more difficult to capture the imaginations of travelers these days – especially in the adventure tourism realm where capturing imaginations is critical to operators being able to provide travelers with “firsts,” to show them truly off-the-beaten-paths, to fascinate, to scintillate. On Albania’s “forbidden” Sazan Island — population: zero — there are remnants of what appear to be stormed out Mussolini-signature buildings, complete with ammo canisters strewn about and sun-wrought, Cold War-era former U.S.S.R. gas masks peeking out from overgrown weeds climbing out of cracked tarmac. There are countless bunkers and rusted barbed... Read More →

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Meet the ATTA in Argentina: AdventureConnect Travel Mart Latin America

September 9, 2014

Join the ATTA and co-hosts from Salta and Travel Mart Latin America (TMLA) for a casual networking event for adventure travel professionals on September 17 from 10:30pm-midnight at Delvino Boutique Hotel. Enjoy a wine and cheese tasting from Salta’s finest high altitude vintners with representatives from the ATTA and Salta. Amid the various delegates TMLA, AdventureConnect will be a great opportunity to meet and mingle with your fellow niche adventure and outdoor travel enthusiasts. As a part of our overarching mission to serve as the hub and facilitator for responsible adventure tourism organizations the Adventure Travel Trade Association and its regional representatives design AdventureConnect events to facilitate networking among outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and more. Access the full AdventureConnect event calendar. See details, attendee roster and... Read More →

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“Keynote Conversations” Punctuate this Year’s ATMEX Event in Chiapas

September 2, 2014

During the Adventure Travel Mexico (ATMEX) event in Chiapas, the keynote “speeches” took on a conversational tone. During each of the sessions, two personalities took the stage to have public discussions about adventure travel as a catalyst for economic development, which was the theme of this year’s event. Patty Eversbusch interviews Pati Ruiz Corzo about her work in the Sierra Gorda for the first keynote presentation of ATMEX 2014. The Casa Mazariegos Convention Center in San Cristobal de las Casas was the setting for these keynote conservations. On Thursday evening, August 28, Mexican travel media personality Paty Eversbusch interviewed Pati Ruiz Corzo “The Red Boar” about her innovative conservation work. Thirty-two years ago Ruiz Corzo moved to a rural community in the Sierra Gorda mountains. “I used to be a lady with lots of make-up and high heels,” Ruiz Corzo told the audience. She wanted to learn to live with less so she moved in with the local people to learn about... Read More →

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Adventurers Meet Up in New York City

September 2, 2014

On a Thursday night in August, over seventy members and friends of the Adventure Travel Trade Association met up at New York’s Baracca restaurant for an ‘AdventureConnect – Social’ event presented by Colombia Tourism. Attendees enjoyed sangria, delicious tapas, and gift bags that included various travel and guidebooks about Colombia. The ATTA’s Chris Chesak, Executive Director for North America & Oceania, was on hand to facilitate the conversations that came very naturally to the guests who couldn’t wait to meet one another. First time AdventureConnect attendee Bill Halliwell, a partner at Mountain Adventures India noted, “This was a great event for connecting with the local trade community. In this industry, like so many others, it’s all about who you know. I was impressed with the great people to get to know here, for sure, including key media, peers, and other like-minded industry professionals.” Marc Orenstein, Sales Manager for Clothing Arts, agreed about... Read More →

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ATTA Member Webinar: Research-based Insights on the LGBT Market for Adventure Travel Businesses

September 2, 2014

Tuesday, September 9 10:00 AM PDT / 19:00 CET Register Now Our guest presenters have been working with tourism leaders on their LGBT research and communications needs for over 20 years. It’s important to approach the LGBT market educated and informed, and this webinar is designed to answer many of the questions operators and destinations have about this diverse market. Expect data-rich information about: Opportunities for reaching LGBT travelers Best practices for operators and destination marketers Detailed case studies on destinations and suppliers doing it right Webinar Presenter Thomas Roth Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 20 years. Tom dedicates his industry-leading expertise to head up the Community Marketing & Insights division, which produces the Annual LGBT Community Survey® and Annual LGBT Travel Survey, as well as custom surveys and focus groups for a variety of market leaders. Tom... Read More →

ATTA Press Releases     Featured Article     Lodge owner Silvio describes the delicate nature of the river flora to visitors. Photo © Cameron L. Martindell /

ATTA Advances Conversation on Adventure Guide Qualification and Performance Standards

August 26, 2014

Lodge owner Silvio describes the delicate nature of the river flora to visitors. Photo © Cameron L. Martindell / (SEATTLE) August 26, 2014 – The Adventure Travel Trade Association (ATTA; has spent the past several months researching global adventure guide qualification and performance standards and training programs. The initial findings, presented in a webinar to members of the association, confirm that the industry lacks a global standard for adventure travel guiding. ATTA’s president, Mr. Shannon Stowell commented, “We view standards as critical to the future of the adventure travel industry’s success. As it is growing radically in participation numbers, it’s key that the operators expanding and joining the industry be of the best quality.” Dan Moore, CEO of Pandion Consulting & Facilitation and an educator in ATTA’s AdventureEDU program, presented the research in the webinar, noting that guide qualifications... Read More →

ATTA Press Releases     Photo © Lukasz Warzecha

Wild Adventures Around Ireland Lead Into Global Summit Experience

August 26, 2014

Photo © Lukasz Warzecha Seattle, WA – August 26, 2014 – On October 6, nearly 700 delegates from around the globe will enter Killarney, Ireland to begin the sold-out Adventure Travel World Summit (ATWS). Over 150 of those delegates, international tour operators and media, will be coming back from intense adventure experiences across Ireland’s wild landscape, while the other 500 delegates will get ready to experience one of 30 Day of Adventure options that will give them a taste of Ireland’s adventure offerings. From a “prison escape” to a gourmet adventure or a road-biking tour to a kayaking, hiking, rappelling experience, the adventures will each introduce a new concept of an Ireland that delivers not only its welcoming people and stories but its rich history, wild landscape, multi-faceted adventures, top-notch cuisine and a bevy of spirits. Delegates will then be welcomed to the Summit by Ireland on the evening of October 6th before destinations around the globe introduce... Read More →

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ATTA Tech Showcase: Mastering Your Reservation System

August 25, 2014

Thursday, September 4 10:00 AM PDT / 19:00 CET Register Now Savvy tour operators around the world understand that a guest’s interactions extend well beyond the tour or adventure travel experience itself. The inspiration phase, the booking process, the anticipation period, as well as the post-trip engagement all play a crucial role in shaping the overall experience and overall impression of your company. Learning how to capitalize on those different stages by using the tools and information you have in your reservation system can turn good tour operators into great tour operators. Find out how a tour company in Hawaii gets 65% of their reservations online Learn how an outfitter in Alaska got a 25% conversion rate on leads See how a tour operator in Utah is doubling the number of emails collected from guests on their day-trip operation Webinar Presenter Brandon Lake Brandon Lake has spent the last 14 years helping run Western River Expeditions, one of America’s leading adventure... Read More →

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Adventure in Motion Film Contest Deadline: August 22

August 20, 2014

Finalists To Be Featured on Yahoo Travel (SEATTLE) August 18, 2014 – On August 1 of this year, the Adventure Travel Trade Association (ATTA; launched its inaugural short film contest, Adventure in Motion. The ATTA is pleased to announce that the winning films will be featured on Yahoo Travel ( “Seeing these inspiring travel videos on the big screen will be a thrill for this community,” said ATTA President Shannon Stowell, “But the opportunity to see them go viral with the help of Yahoo Travel takes the Adventure in Motion idea to a whole new level.” The contest, now known as Adventure in Motion: Film Contest with Yahoo Travel, is open to any tourism organization or business that has produced a travel film in the last year. Videos four minutes or less in length are eligible. The deadline for entry is August 22, 2014. Up to eight finalists will be selected by a jury and have their films screened during the 2014 Adventure Travel World... Read More →

ATTA Press Releases     © ATTA / Santiago Arce

ATMEX 2014 to Focus on Adventure Travel as Economic Catalyst: Conference Sessions Announced

August 19, 2014

© ATTA / Santiago Arce Seattle, WA – This year’s Adventure Travel Mexico event (known as ATMEX) will take place August 26 – 30 in the Mexican state of Chiapas. Nearly six hundred delegates will attend, representing tourism boards, tour operators and government officials from Mexican states, international tour operator buyers, media members and speakers from the tourism industry. As in previous years the Adventure Travel Trade Association (ATTA) designed the educational component of ATMEX. Plenary sessions for ATMEX will feature “keynote interviews and discussions” rather than traditional speeches. On Thursday, August 28, Adventurer Paty Everbusch will interview Pati Ruiz Corzo (or “the Red Boar”), one of Latin America’s most well-respected environmental leaders who has dedicated her whole life to the protection and conservation of the Sierra Gorda and its people. On Friday, August 29, Yahoo Travel Editor-in-Chief Paula Froelich will join ATTA’s President Mr. Shannon... Read More →

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