ATTA News
Latest News from the 2012 Adventure Travel World Summit
May 11, 2012
Five months remain until 600 delegates from around the world gather in Lucerne, Switzerland for the 2012 Adventure Travel World Summit. Already, the 2012 ATWS is more than half sold out, drawing delegates from more than 40 countries. Here are several updates we hope will assist you in your planning for this year’s Summit: Interact with Key Media More than 50 accomplished travel editors and journalists will attend the 2012 Summit. This world-class gathering of journalists will be available to tour operators, ground suppliers and destinations for one-to-one encounters during special Media Sessions. See Media Sessions and Currently Registered Media Traveler Information Now Posted Getting to and around Switzerland couldn’t be easier! From discounts up to 25% on SWISS airfare and special ATWS accommodation rates, to receiving a 1st Class Swiss Pass (see below) with your registration, the ATTA and partners have lightened the logistic load for all 2012 Summit delegates. Access Traveler... Read More →
ATTA Press Releases
ATTA Expands Membership Benefits, Introduces Legal Document Templates for Tour Operators
May 10, 2012
Seattle, WA – With the expertise of attorneys Mona McPhee of McPhee Law Office, and Chun Wright of the Law Office of Chun T. Wright, PLLC, the Adventure Travel Trade Association (ATTA) today added to its expanding member benefits portfolio a series of company and customer legal templates and tip sheets. Intended primarily for small- and medium-sized tour operators, the new benefit builds upon the ATTA’s increasing array of cost-saving operational services provided to its members, including the recent additions of reduced-fee services such as credit card processing, e-commerce transactions, mobile payments and currency conversion. ATTA’s new legal tools also join other specialized offerings including customer insurance and evacuation services for ATTA members’ clients. For its first round of legal templates, the ATTA has introduced the following documents designed to give ATTA members a foundation upon which to draft their own documents that accurately reflect their company... Read More →
ATTA "In the News"
ATTA Regional Meeting Schedule Covered by Travel Agent Central
May 7, 2012
Travel Agent Central covered the following ATTA release about the North American regional meeting schedule for Spring 2012: Five Adventure Travel Trade Association Meetings Read More →
ATTA "In the News"
ATWS Mentioned in Swiss Article in Leisure Group Travel Magazine
May 1, 2012
The following quote is from a Swiss article for Leisure Group Travel Magazine about the Adventure Travel World Summit in Lucerne: It’s no wonder then that the Adventure Travel Trade Association has scheduled its ninth annual Adventure Travel World Summit for Oct. 8-11 at the Culture and Congress Center. As many as 600 adventure tourism professionals from more than 50 nations will gather in this supreme adventure travel destination. Read the full Leisure Group Travel Magazine article here. Read More →
ATTA "In the News"
2013 Adventure Travel World Summit Gains More Local Coverage in Namibia
May 1, 2012
New Era Newspaper in Namibia has announced that Namibia is one of three finalist for ATWS 2013. The following quote is from one of their articles discussing the announcement: The Adventure Travel Trade Association (ATTA) Secretariat, which organises the Summit, does not want to reveal who the other contestants are. Namibia is the only country that has come out publicly and announced its participation. Read the full article on New Era’s website. Read More →
ATTA "In the News"
ATTA Mentioned in CNN Article on Baby Boomers
April 27, 2012
CNN ran an article on baby boomers – and their adventurous bucket lists – which mentioned a study by George Washington University School of Business and the ATTA: Baby boomers are intrigued by popular TV shows like “The Amazing Race” and “Survivor,” have large budgets and crave trips that offer authentic cultural experiences, according to a study released last year by the George Washington University School of Business and the Adventure Travel Trade Association. Read the full article. Read More →
ATTA Creates Timeline of Key Milestones
April 17, 2012
Editor’s Note: It’s been just over eight years since Shannon Stowell took over the helm of the then flagging Adventure Travel Trade Association, then an empty vessel with literally no business activity, to a progressive organization flirting with 800 business/organization members representing more than 80 nations and recognitions in international media, among leaders of nations and the world’s leading tourism organizations. We thought it time to look back at some of our major milestones and here are some of the things that came to mind – sure, there’s more than what’s posted here, but these are just a few highlights. Download the ATTA Timeline Read More →
New & Different
Celebrity Shay Mitchell’s ATTA-Supported Ireland Adventure Generates 28+ Million Impressions
April 17, 2012
Generating Massive Digital Footprints…and Worthy New Narratives By Chris Doyle, Editor, Nicole Petrak, Assistant Editor, AdventureTravelNews.com Mitchell kayaking in Ireland. Adventure tourism can benefit directly from the extraordinary influence that today’s celebrities bring to the world of social media, many of whom have literally millions of followers. In its foray with Hollywood in March 2012, the ATTA learned just how quickly the celebrity world spins: In less than a month, Pretty Little Liars’ young actress, Shay Mitchell’s adventure in Ireland generated 28+ million impressions. And, that’s just the first phase of the effort. Destinations hosting film production crews is not new to tourism. It is widely believed throughout the history of film that movie locations, along with stars in them, can significantly influence travelers’ destination interests. Prime examples being Peter Jackson’s Lord of the Rings filmed in New Zealand, or the legendary classic, Lawrence... Read More →
ATTA Press Releases Media Buzz
Spate of Adventure Travel Media Coverage Captures Center Stage Nationally
April 17, 2012
Adventure tourism’s recent flurry of earned editorial media coverage in major media outlets throughout the U.S. lends more credence to mounting evidence that suggests “adventure” is gaining favor as a top choice among travelers. Between April and May 2012 alone, adventure travel is featured prominently in Travel + Leisure, National Geographic Traveler, Outside Magazine and Men’s Journal, as well as in the April 14 and 15 2012 feature stories in The Wall Street Journal and The Seattle Times respectively. And, it’s no accident. In addition to supporting trends suggesting that travelers are awakening to more responsible tourism choices, that there are more innovative product/itinerary options, that lifestyles are changing and leaning more toward enriching, in-depth travel experiences and healthier activities, to name just a few, the ATTA and its membership is working behind the scenes with travel journalists internationally to provide expert voices, resources and brand new subject... Read More →
ATTA EventsUpcoming ATTA Regional Meetings for North America
April 4, 2012
Free registration required for all events – Register Here Leaders in adventure tourism are invited to join the global Adventure Travel Trade Association (ATTA) in the upcoming series of regional meetings across North America. Regional meetings are open to all industry professionals, and will be followed by casual, no-host happy hours in each city (see bottom). The ATTA has scheduled five Regional Meetings in a 14-day period across North America. The ATTA will deliver key news and information at each meeting regarding the state of the industry, business insights, and the latest travel trends, research and news. There will allow also be ample networking time. Details for the gatherings are as follows; press the REGISTER NOW button if you plan on attending. ATTA Regional NYC April 18 // 3-5pm Men’s Journal Magazine Office 1290 Avenue of the Americas, 2nd Floor ATTA Regional Denver April 24 // 3-5pm Boulder REI 1789 28th St ATTA Regional Seattle April 26 // 3-5pm Eddie Bauer... Read More →
