ATTA Press Releases     Featured Article     Lodge owner Silvio describes the delicate nature of the river flora to visitors. Photo © Cameron L. Martindell /

ATTA Advances Conversation on Adventure Guide Qualification and Performance Standards

August 26, 2014

Lodge owner Silvio describes the delicate nature of the river flora to visitors. Photo © Cameron L. Martindell / (SEATTLE) August 26, 2014 – The Adventure Travel Trade Association (ATTA; has spent the past several months researching global adventure guide qualification and performance standards and training programs. The initial findings, presented in a webinar to members of the association, confirm that the industry lacks a global standard for adventure travel guiding. ATTA’s president, Mr. Shannon Stowell commented, “We view standards as critical to the future of the adventure travel industry’s success. As it is growing radically in participation numbers, it’s key that the operators expanding and joining the industry be of the best quality.” Dan Moore, CEO of Pandion Consulting & Facilitation and an educator in ATTA’s AdventureEDU program, presented the research in the webinar, noting that guide qualifications... Read More →

ATTA Press Releases     Photo © Lukasz Warzecha

Wild Adventures Around Ireland Lead Into Global Summit Experience

August 26, 2014

Photo © Lukasz Warzecha Seattle, WA – August 26, 2014 – On October 6, nearly 700 delegates from around the globe will enter Killarney, Ireland to begin the sold-out Adventure Travel World Summit (ATWS). Over 150 of those delegates, international tour operators and media, will be coming back from intense adventure experiences across Ireland’s wild landscape, while the other 500 delegates will get ready to experience one of 30 Day of Adventure options that will give them a taste of Ireland’s adventure offerings. From a “prison escape” to a gourmet adventure or a road-biking tour to a kayaking, hiking, rappelling experience, the adventures will each introduce a new concept of an Ireland that delivers not only its welcoming people and stories but its rich history, wild landscape, multi-faceted adventures, top-notch cuisine and a bevy of spirits. Delegates will then be welcomed to the Summit by Ireland on the evening of October 6th before destinations around the globe introduce... Read More →

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ATTA Tech Showcase: Mastering Your Reservation System

August 25, 2014

Thursday, September 4 10:00 AM PDT / 19:00 CET Register Now Savvy tour operators around the world understand that a guest’s interactions extend well beyond the tour or adventure travel experience itself. The inspiration phase, the booking process, the anticipation period, as well as the post-trip engagement all play a crucial role in shaping the overall experience and overall impression of your company. Learning how to capitalize on those different stages by using the tools and information you have in your reservation system can turn good tour operators into great tour operators. Find out how a tour company in Hawaii gets 65% of their reservations online Learn how an outfitter in Alaska got a 25% conversion rate on leads See how a tour operator in Utah is doubling the number of emails collected from guests on their day-trip operation Webinar Presenter Brandon Lake Brandon Lake has spent the last 14 years helping run Western River Expeditions, one of America’s leading adventure... Read More →

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Adventure in Motion Film Contest Deadline: August 22

August 20, 2014

Finalists To Be Featured on Yahoo Travel (SEATTLE) August 18, 2014 – On August 1 of this year, the Adventure Travel Trade Association (ATTA; launched its inaugural short film contest, Adventure in Motion. The ATTA is pleased to announce that the winning films will be featured on Yahoo Travel ( “Seeing these inspiring travel videos on the big screen will be a thrill for this community,” said ATTA President Shannon Stowell, “But the opportunity to see them go viral with the help of Yahoo Travel takes the Adventure in Motion idea to a whole new level.” The contest, now known as Adventure in Motion: Film Contest with Yahoo Travel, is open to any tourism organization or business that has produced a travel film in the last year. Videos four minutes or less in length are eligible. The deadline for entry is August 22, 2014. Up to eight finalists will be selected by a jury and have their films screened during the 2014 Adventure Travel World... Read More →

ATTA Press Releases     © ATTA / Santiago Arce

ATMEX 2014 to Focus on Adventure Travel as Economic Catalyst: Conference Sessions Announced

August 19, 2014

© ATTA / Santiago Arce Seattle, WA – This year’s Adventure Travel Mexico event (known as ATMEX) will take place August 26 – 30 in the Mexican state of Chiapas. Nearly six hundred delegates will attend, representing tourism boards, tour operators and government officials from Mexican states, international tour operator buyers, media members and speakers from the tourism industry. As in previous years the Adventure Travel Trade Association (ATTA) designed the educational component of ATMEX. Plenary sessions for ATMEX will feature “keynote interviews and discussions” rather than traditional speeches. On Thursday, August 28, Adventurer Paty Everbusch will interview Pati Ruiz Corzo (or “the Red Boar”), one of Latin America’s most well-respected environmental leaders who has dedicated her whole life to the protection and conservation of the Sierra Gorda and its people. On Friday, August 29, Yahoo Travel Editor-in-Chief Paula Froelich will join ATTA’s President Mr. Shannon... Read More →

Notes from The Field     PEAK Adventure Travel’s Richard Edwards with the ATTA’s Shannon Stowell, Jason Reckers and Chris Chesak.

Somewhere to Wear It: ATTA Promotes Adventure at Outdoor Retailer Show

August 12, 2014

Getting outside at the Outdoor Industry Association’s Outsiders Ball at the Outdoor Retailer Show in Salt Lake City. The summer and winter seasons in North America are punctuated by the Outdoor Retailer trade shows for our sister industry, the outdoor product and equipment retail industry. In the same way that adventure destinations inspire thoughtful travel, outdoor gear can inspire people to explore new places, activities, cultures and ideas. This is why we work so closely and so well with outdoor brands that promote what we do. The ATTA sent four team members to the Outdoor Retailer Summer Market in Salt Lake City, Utah, this year. President Shannon Stowell and Vice President Jason Reckers were there to meet with advisors and hold strategic business meetings with partners and potential partners. Chris Chesak, Executive Director – North America and Oceania, met with current ATTA members, while Communications Manager Jen Pemberton met with media and talked to current members about... Read More →

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ATTA Member Webinar: Adventure Guide Qualifications & Training

August 12, 2014

Tuesday, August 19 10:00 AM PDT / 18:00 CET Register Now The safety of guests, the quality of their experience and ultimately a company’s reputation is in the hands of its guides and tour leaders. An excellent guide in one destination can raise the bar for the industry, while a less competent guide in another can set the industry back. The ATTA has received numerous requests from the adventure travel community to facilitate an industry-wide dialog on guide qualifications and training. This webinar will share recently completed research on guide qualifications and training standards currently in use around the world. Our speaker, Dan Moore, is a veteran tour operator and guide who now consults on the issue. He’ll raise the following questions and more: Are there universal skills required to be a guide, regardless of activity or geographic area? Should industry-wide qualifications be adopted? Should they be enforced? Does the industry need the additional burden of guide standards in... Read More →

ATTA Press Releases     Featured Article     adventure-in-motion-picture

Adventure in Motion: A Debut Film Competition from the Adventure Travel Trade Association

August 5, 2014

(SEATTLE) July 31, 2014 – The Adventure Travel Trade Association (ATTA; is accepting submissions for an inaugural short film competition called Adventure in Motion. Tourism organizations or businesses that have a short video produced in the last year are eligible and encouraged to enter the contest. Finalists will be selected by a jury and have their films shown during the 2014 Adventure Travel World Summit in Ireland in October, where delegates will vote on a winner and a runner-up. The screening will be hosted by Stevie Christie, founder of the Edinburgh Mountain Film Festival. The idea for the contest came from Christie and the ATTA’s Executive Director in Europe, Chris Doyle. “We wanted a way to reward creative efforts from people in the tourism industry to inspire travelers,” said Doyle. “There are so many short viral videos that make people want to pack their bags and strike out on an adventure immediately. We thought it would be really great to... Read More →

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ATTA Delivers Three Years of Member Benefits via Prosper Headlines

July 29, 2014

In July 2011, the ATTA recognized an increasing number of member-only offers as well as the need to help facilitate regular online networking among the growing membership. To concisely communicate and help its members connect with business opportunities and take advantage of timely discounts and services, the Prosper newsletter was born. “PROSPER with Fresh Member Benefits & Resources” was originally designed to: Keep Members up-to-date on key member benefits, Drive involvement in the ATTA online member community, The HUB, Minimize the number of one-off emails tailored to members to reduce inbox overflow, Be simple and concise, making it easier for members to scan and act on opportunities they might otherwise miss. Prosper features upcoming webinars, ATTA event registration, new research, special offers, recent webinar recordings, best practices guides, and Hub Discussions (Members seeking partners, members polling for advice or knowledge sharing discussions, etc). Since 2011,... Read More →

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Inspiring Ireland Images Captured During Wild Atlantic Way Motorcycle Trip

July 22, 2014

To celebrate the ATTA’s ten year anniversary, founder Shannon Stowell and Chris Doyle, Executive Director in Europe, spent ten days riding along Ireland’s Wild Atlantic Way on motorcycles. In between the nearly 2,000 kilometers they rode, they stopped and visited local operators and participated in uniquely Irish adventure activities like bog diving, coasteering, lighthouse abseiling and kayaking under the stars while being serenaded by local musicians. An afternoon at Old Kinsale Head lighthouse had the perfect combination of adventure elements, according to Stowell: activity, nature and culture. Climbing and abseiling were definitely the active part of the adventure, but they also watched seabirds by the thousands and peered down at basking sharks in the ocean below. For culture, a tour at the end of the afternoon was conducted by a third-generation lighthouse operator. “He took us all the way to the lens in the top,” said Stowell. “We were able to stand there and talk about... Read More →

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