ATTA Press Releases     Featured Article     adventure-in-motion-picture

Adventure in Motion: A Debut Film Competition from the Adventure Travel Trade Association

July 31, 2014

(SEATTLE) July 31, 2014 – The Adventure Travel Trade Association (ATTA; is accepting submissions for an inaugural short film competition called Adventure in Motion. Tourism organizations or businesses that have a short video produced in the last year are eligible and encouraged to enter the contest. Finalists will be selected by a jury and have their films shown during the 2014 Adventure Travel World Summit in Ireland in October, where delegates will vote on a winner and a runner-up. The screening will be hosted by Stevie Christie, founder of the Edinburgh Mountain Film Festival. The idea for the contest came from Christie and the ATTA’s Executive Director in Europe, Chris Doyle. “We wanted a way to reward creative efforts from people in the tourism industry to inspire travelers,” said Doyle. “There are so many short viral videos that make people want to pack their bags and strike out on an adventure immediately. We thought it would be really great to... Read More →

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ATTA Delivers Three Years of Member Benefits via Prosper Headlines

July 29, 2014

In July 2011, the ATTA recognized an increasing number of member-only offers as well as the need to help facilitate regular online networking among the growing membership. To concisely communicate and help its members connect with business opportunities and take advantage of timely discounts and services, the Prosper newsletter was born. “PROSPER with Fresh Member Benefits & Resources” was originally designed to: Keep Members up-to-date on key member benefits, Drive involvement in the ATTA online member community, The HUB, Minimize the number of one-off emails tailored to members to reduce inbox overflow, Be simple and concise, making it easier for members to scan and act on opportunities they might otherwise miss. Prosper features upcoming webinars, ATTA event registration, new research, special offers, recent webinar recordings, best practices guides, and Hub Discussions (Members seeking partners, members polling for advice or knowledge sharing discussions, etc). Since 2011,... Read More →

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Inspiring Ireland Images Captured During Wild Atlantic Way Motorcycle Trip

July 22, 2014

To celebrate the ATTA’s ten year anniversary, founder Shannon Stowell and Chris Doyle, Executive Director in Europe, spent ten days riding along Ireland’s Wild Atlantic Way on motorcycles. In between the nearly 2,000 kilometers they rode, they stopped and visited local operators and participated in uniquely Irish adventure activities like bog diving, coasteering, lighthouse abseiling and kayaking under the stars while being serenaded by local musicians. An afternoon at Old Kinsale Head lighthouse had the perfect combination of adventure elements, according to Stowell: activity, nature and culture. Climbing and abseiling were definitely the active part of the adventure, but they also watched seabirds by the thousands and peered down at basking sharks in the ocean below. For culture, a tour at the end of the afternoon was conducted by a third-generation lighthouse operator. “He took us all the way to the lens in the top,” said Stowell. “We were able to stand there and talk about... Read More →

ATTA Press Releases     Featured Article     sold-out-ATN-400x300-

2014 Adventure Travel World Summit Sells Out as Plenary Sessions Announced

July 15, 2014

(SEATTLE) July 15, 2014 – With 650 delegates registered to attend, the Adventure Travel Trade Association (ATTA; announced that their annual Adventure Travel World Summit is now sold out. The Summit, which will take place October 6 – 9, 2014, in Killarney, Ireland, attracts buyers and sellers of adventure travel from all over the globe to come together each year to discuss the overarching trends and themes of the industry. “We’re thrilled to be fully booked with months left to go until the event begins,” said ATTA President Mr. Shannon Stowell, “That 650 delegates recognize the value of the Adventure Travel World Summit proves to us that the industry is committed to taking a close look at itself and wants to come together to think critically about our impact.” Additional delegates wanting to attend the Summit can join a waiting list to fill in any possible cancellations. Throughout the duration of the Summit, the theme of “The Economics of Adventure... Read More →

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Members Only Webinar: Keys to Mobile Marketing Success

July 8, 2014

Thursday, July 24 10:00 AM PDT / 18:00 CET Register Now Each and every day your customers are accessing Facebook, Twitter, Instagram and email via their mobile devices. Mobile marketing is the future. Are you wondering where to start? In this session, Greg Hickman, founder of and author of The SMS Marketing Handbook, reveals what you need to know about mobile marketing. Discover how to implement a step-by-step process for adding mobile marketing to your business. We’ll cover: What mobile users want Mobile-friendly web design Examples of mobile marketing done right Guest Presenter: Greg Hickman Greg is a hype-free mobile marketing strategist and speaker. He’s the author of The SMS Marketing Handbook, the innovative new book and training on SMS marketing, and his Mobile Mixed blog is a top resource on mobile marketing for small businesses. He is founder of Mobile Mixed, a mobile consulting firm that works with small-to-medium sized businesses to launch and accelerate... Read More →

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ATTA President Keynotes at Caribbean Week 2014

July 1, 2014

In early June, ATTA President Shannon Stowell attended Caribbean Week in New York City where he met with tourism officials, media, and spoke to a select audience of travel agents and destination representatives about adventure travel potential in the region. As a result of attending the show, the ATTA anticipates exciting opportunities to unfold within the Caribbean region as our organization’s membership grows and expands. An important part of the discussion in all settings was reiterating the definition of adventure travel as that which includes a physical activity, an encounter in nature and a cultural experience. “The Caribbean has unique adventure travel experiences to offer, and the industry – both suppliers and buyers – need to understand what that opportunity is and how to make it a reality,” said Fernando Abreu, Deputy Director of Caribbean Tourism Organization (CTO). “That is why we asked Shannon to attend and educate us on adventure products and opportunities.... Read More →

Notes from The Field     Stowell and Doyle en route to Port Magee, Ireland (1)

Ten Years, Powered by One Thousand Members

June 24, 2014

President Shannon Stowell and Executive Director Chris Doyle celebrate 10 years of the ATTA by touring Ireland by motorcycle this month. We’re celebrating ten years of the ATTA this year and a new milestone this month has made it easier than ever to see how far we’ve come. In 2004 ATTA President Shannon Stowell took over an organization of the same name but changed just about everything else. Stowell breathed new inspiration into the re-tooled Adventure Travel Trade Association and has worked tirelessly for ten years to add members to this growing industry association, and on June 12, 2014, the ATTA gained its 1,000th member. “This really is a momentous occasion for the ATTA and a testament to the dedicated work of the ATTA’s team, board, volunteers, and local advocates,” said Stowell. “It’s also proof positive of the confidence that the industry has in us now, having come from such a bleak initial place to earn the trust of 1,000 companies and organizations that have invested... Read More →

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ATTA Offers Discount on Popular Research Report

June 24, 2014

The Adventure Travel Trade Association has been involved in original and collaborative research since 2006 as part of our mission to educate and professionalize the adventure travel industry. In May 2014 the ATTA launched an online research center to highlight reports and make them available for download. We’re featuring two reports this month that we think are particularly valuable to the industry: the 2014 Industry Snapshot, which is our newest bit of research, and the 2013 Adventure Tourism Market Study, which is being offered for 33% off now through July 9. Save 33% on Your Download of Adventure Tourism Market Study. Use code ATMS33. Expires July 9, 2014. Download Report Industry Snapshot Each year the ATTA invites adventure businesses to share anonymous information about their companies and we use that data to compile our Industry Snapshot. For our most recent report, we surveyed over 600 tour operators in 69 countries to create this comprehensive industry outlook. The ATTA’s... Read More →

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Community-led Expediciones Sierra Norte de Oaxaca Gains Momentum with International Travel Industry

June 24, 2014

Editor’s note: Original article delivered in Spanish by Angelina Martinez Pérez, translated by Rebeca Yanez. The Adventure Travel World Summit and other travel shows around the globe have high grades when it comes to networking and building foundations for lasting business partnerships. The ATTA team is asked consistently what the key ingredients are to making potential partnerships a reality; turning a casual conversation in a marketplace setting into a formal partnership. Here is one story from an ATTA member who learned how time, persistence and flexibility led to success. After the Pueblos Mancomunados Ecotourism project began, the 8-village community created a Tour Operator brand called Expediciones Sierra Norte to provide travelers with activities and education about the Oaxacan Northern Sierra. As many tour companies do to spread the word about their offerings and destinations, they wanted to participate in Nature and Adventure travel shows in Mexico as early as 1999.  However,... Read More →

ATTA Press Releases     © Sverre Hjørnevik/Fjord Norway

Fjord Norway and the Adventure Travel Trade Association Enter 3-Year Partnership

June 17, 2014

Seattle, WA (June 17, 2014) – The Adventure Travel Trade Association (ATTA; has entered a three year partnership with Norwegian Centres of Expertise (NCE) Tourism and Fjord Norway, which adds 60 new European members to the ATTA’s 1,000-member global community. In early June 2014, 60 businesses from across the tourism supply chain in Norway joined the ATTA as members, including adventure tour operators, destination marketing organizations (DMOs), transportation companies, accommodations/hotels, technology providers and educational institutions. These 60 new ATTA members, along with 11 already active members from Norway, joined as a result of the ATTA’s long-standing work and partnership with NCE Tourism, Fjord Norway and Innovation Norway. These 71 members now make up approximately 29 percent of the ATTA’s total European membership of 247. © Sverre Hjørnevik/Fjord Norway “The ATTA/NCE partnership is progressive and we see it as a strong model for long-range... Read More →

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