ATTA News
First ATTA Regional Meeting in Sweden: Thursday, September 2nd
September 1, 2010
This Thursday, September 2, 2010, the Adventure Travel Trade Association (ATTA) will hold its first Adventure/Nature Tourism Regional Meeting in Sweden. The ATTA-Västsvenska Turistrådet (West Sweden Tourist Board) meeting will be held in Gothenburg between 14:00 and 17:00. The event is open to all travel industry professionals, and will be conducted in English. Click here for Free Registration (required). Agenda Introductions – Fanny Bergström and Joakim Hermanson of Västsvenska Turistrådet/West Sweden Tourist Board Fanny and Joakim will start the meeting to present the strategy for nature tourism for West Sweden ATTA’s Vice President Chris Doyle will deliver a briefing that includes: North American and adventure tourism research & trends Macro-trends in global adventure tourism Sustainability in adventure tourism ATTA News & Initiatives Briefing, including the 2010 Adventure Travel World Summit After... Read More →
ATTA "In the News"Business Destinations Coverage of ATTA President Op-Ed
August 26, 2010
Adam York of Sublime PR supported the ATTA President Shannon Stowell in presenting the attached PDF Op-Ed piece which just appeared in Business Destinations UK (circ. 100,000+ with highly affluent readership), about how adventure travel “Saves the World.” August / September 2010 Edition Read More →
ATTA "In the News"About.com, the Victoria Times Colonist cover ATTA / GWU Industry Research
August 25, 2010
Last week, the Victoria Times Colonist and About.com covered the recently released adventure travel industry research report conducted by the Adventure Travel Trade Association (ATTA), the George Washington University School of Business, and Xola Consulting. The Times Colonist ran the Reuters.com story that has already been syndicated out to the Philippines, Canada, Arabia and Ukraine and New Zealand. Read the full post here or download the PDF version. Read the full article on About.com here or download the PDF version. Read More →
ATTA Press ReleasesSurpassing 600-Member Mark, Global Adventure Travel Trade Association Continues Geographic Diversification
August 25, 2010
(SEATTLE) – August 25, 2010 – Surpassing its one-year membership growth record first established in 2009, the Adventure Travel Trade Association (ATTA) in the past 10 months added more than 120 new adventure tourism members to its diverse portfolio of corporations united to responsibly develop adventure tourism throughout the world. From Argentina to Australia and Venezuela to Vietnam, tourism leaders are joining the ATTA to access the steadily strengthening global adventure travel marketplace fostered by the ATTA since its re-launch in 2005. With more than two months remaining in the year, that brings the ATTA’s total community to more than 620 corporate members – entities that continue to expand the association’s geographic representation. “Geographic diversification remains a high priority at the ATTA because it brings different perspectives, practices, opportunities and product to our global network,” said ATTA President Shannon Stowell. “Whether insights are gained... Read More →
ATTA "In the News"ATTA quoted on stance towards Serengeti Highway
August 24, 2010
Shannon Stowell, President of the Adventure Travel Trade Association, was quoted in an article in the National regarding the controversial Serengeti Highway slated to be constructed in Tanzania. Read the entire article on thenational.com. Read More →
ATTA Press Releases
World’s Largest Outdoor Sports Industry Gathering Gets Dose of Adventure
August 17, 2010
ATTA’s Adventure Travel Hub Creates Stir at Outdoor Retailer Summer Market, Bridges Adventure & Outdoor Industries Between feature story coverage in the trade show daily, advance social media work, email marketing, good old-fashioned Rolodex outreach to its extensive network within the outdoor industry, the ATTA and its destination and gear partners managed to make “adventure travel” one of the hottest topics of conversation at the world’s largest outdoor sports industry gathering between August 3-6 at the Outdoor Retailer Summer Market (ORSM) 2010 in Salt Lake City. Bringing together the adventure travel and outdoor gear industries, the ATTA’s pilot trade show meeting space, dubbed the “Adventure Travel Hub” drew potential tourism partners from among the audience of more than 22,000 trade professionals. It was the first time that a tourism concept was presented at the show in its 30-plus year history. Backing the concept through sponsorship were the tourism boards from... Read More →
ATTA Webinar Recording: Ecolodges & Avoiding the Greenwash Trap
August 13, 2010
Last week, guest presenters from Calyx shared their ecolodge expertise with ATTA Members in a continuation of the ATTA Members Tune In Webinar series. As an effort to share the best practices presented in this Webinar to the greater adventure travel trade, the ATTA is making the recording of this Members-only Webinar available to AdventureTravelNews readers. Read More →
ATTA "In the News"ATTA quoted on rise of Voluntourism in Travel Industry
August 12, 2010
Last week, ATTA was referenced as a source in The News-Times, in an article profiling a local tour operator’s offering of travel internships. In the article, ATTA Vice President Christoper Doyle was quoted about the rise in voluntourism in mainstream travel. Read the story on the newstimes.com. Read More →
ATTA "In the News"Reuters Picks Up ATTA/GWU Research
August 9, 2010
On Friday, Reuters published an article on a just-released industry research report conducted by The George Washington University School of Business and the ATTA. The story has already been syndicated out to news sites in the Philippines, Canada, Arabia and Ukraine and New Zealand, on sites such as the Toronto Sun, Moneycontrol.com and more. Read the story on Reuters.com: click here. Download the PDF.Click here. Read More →
ATTA Press Releases Featured Article
Benchmark Study Values Adventure Tourism Market at $89 Billion
August 3, 2010
Associated Gear, Apparel and Accessories Sales Add Additional $53 Billion (SEATTLE) – AUGUST 3, 2010 – According to the benchmark Adventure Tourism Market Report consumer study by The George Washington University (GWU) in partnership with the Adventure Travel Trade Association (ATTA) and Xola Consulting, adventure travelers are affluent, educated, and spent more than $89 billion (excluding airfare and gear/clothing) on adventure tourism in 2009. Conducted in late 2009, the final study surveyed people from representative countries within Latin America, North America and Europe, regions that account for 72.8% of all international tourism expenditures [1] and 68.7% of all international departures [2]. Based on UNWTO-reported departure figures, as well as the percentage of adventure trips reported by the respondents in the survey, statistical analysis was used to estimate that nearly 150 million [3] adventure trips are taken every year. The Executive Summary of the report will be available... Read More →
