Joel Book of ExactTarget Will Co-Host Program Targeted to Reduce Labor Costs and Convert More Inquiries to Sales
SALT LAKE CITY – RESMARK Systems announces that registration is now open for a free webinar that begins at 3:00 p.m. EST May 13 for tour operators and outfitters who would like to learn how to convert more leads and understand the new principles of engagement marketing. For details and to register please click here.
Participants will learn how to position a website for success, generate more leads automatically, dramatically increase email response rates and make better use of social media to engage with guests.
Leading the one-hour webinar will be Brandon Lake, founder of RESMARK Systems. The featured speaker will be Joel Book who is a principal in the Market Research & Education Group of ExactTarget, the world’s leading provider of on-demand software for digital marketing using email, mobile, and social media. Participants must pre-register online as space is limited.
With more than 30 years of experience in database marketing, Book combines proven strategies and tactics for customer development and retention with contemporary digital marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process and drive repeat purchase.
In 2009, Book was voted one of the “50 Most Influential People in Sales Lead Management.”
As a consultant Book has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.
When he’s not speaking or teaching, he shares his perspective on strategies and tactics for successful one-to-one marketing in his blog: Email Marketing by the Book.
RESMARK Systems is a marketing, reservation management, and back office platform that allows customers to book trips online day or night. Targeted to the needs of large or small tour operators, many of whom have complex product offerings, the system reduces labor costs while at the same time enabling reservationists to spend more time converting phone inquiries to sales.
The system also features an automatic online lead generation program that includes automatic, personalized follow-up to every lead generated. In addition, Resmark tracks commission expense, provides net rates, easy payment collection and automated communications in dealings with travel partners: travel agents, hotels, subcontractors and other tour operators. Continuous innovation backed by in-depth travel industry knowledge from the tour operators who created and use the software give RESMARK the competitive edge as the most complete reservation and marketing solution available.
Clients ranging from well-established business to start-ups include Western River Expeditions, Moab Adventure Center, Nantahala Outdoor Center (NOC), Sandals & Beaches Resorts, Orange Torpedo Trips, Navitat Canopy Adventures, and Zoar Outdoor.
RESMARK Systems, is located at 7258 Racquet Club Drive, Salt Lake City, UT 84121. The telephone (sales) is (802) 737-6275 and (support) (801) 733-9548. Visit the website at http://www.resmarksystems.com/ or contact them by email at [email protected]