Cervélo and Butterfield & Robinson Partner to create trips with performance rides and professional experiences
Toronto, ON – The Cervélo Pro Travel Experience is a travel experience like no other, designed entirely for—and with minute attention to—the passionate cyclist. Two iconic Canadian companies, both uncompromising innovators in their respective fields of active travel and performance bikes, have combined forces and expertise to create a series of cycling travel packages built around the experience of pro cycling.
Both Cervélo and Butterfield & Robinson are respected for their unwavering pursuit of excellence, innovation and customer care. Performance bike manufacturer Cervélo—literally, “brain bike”—set the pro cycling world afire 16 years ago when they introduced a revolutionary new design to the time trial bike market. In 2009, Cervélo became the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing. Cervélo’s partner for their travel venture are active travel experts Butterfield & Robinson, who have been operating upscale biking and walking journeys across the globe since 1966. B&R pioneered “active travel,” and their intense focus on delivering superlative experiences to their customers, combined with intimate local insights.
Trips will be offered around race events offering interaction with pro-cyclists. Paris-Roubaix, Amstel Gold Cup, Liege-Bastogne-Liege, Giro d’Italia , the Amgen Tour of California, The Tour, the USA Pro Cycling Challenge, the Grand Prix Cycliste de Quebec and the UCI Road World Championships. Other trips are based around iconic rides such as: the French Alps, the Pyrénées, the Cols of Provence, Santa Barbara and the Italian Alps. All riders will be provided with Cervélo gear and a custom fitted Cervélo R3 team bike. They will also have the opportunity to test ride a Cervélo S5 aero bike and enjoy soigneur services (e.g. pre and post ride massages).
Both companies believe passionately in the relentless pursuit of excellence—whether on the track, on the road, or around the dinner table. These trips bring a combination of cutting-edge bicycle engineering and envelope-pushing travel artistry; delivering finely balanced and completely unique once-in-a-lifetime experiences.