(SEATTLE) March 5, 2017 – The Adventure Travel Trade Association (ATTA) and the Brazilian Tour Operators Association (BRAZTOA) renewed their partnership on Wednesday, 5 March 2017, during the 47th BRAZTOA trade meeting held at World Travel Market Latin America in São Paulo, Brazil.
The organizations have committed to continuing to work together, offering assorted benefits for affiliated associations, including a discounted ATTA membership fee for BRAZTOA members and an opportunity to apply to be hosted buyers at key ATTA-hosted adventure travel industry events.
Both the ATTA and BRAZTOA benefit from the partnership. The main goal for the partnership is to leverage sales and visibility. ATTA members have a uniquely qualified distribution channel through the BRAZTOA members, who, in turn, have an opportunity to attract new customers and increase their sales potential in the adventure travel segment.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,000 members in 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect and AdventureNEXT events and annual Adventure Travel World Summit and AdventureELEVATE trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
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The Brazilian Tour Operators Association (BRAZTOA) brings together tourism operators, collaborators, and companies representing products and destinations, as well as guests, responsible for an estimated 90% of the tourist packages sold in Brazil.
In 2016, operators associated with BRAZTOA earned R$11.3 billion and shipped more than five million passengers throughout the year. These same companies generated an economic impact of R$10.6 billion for the national economy in the same period (the sum that includes the sum of the value of packages sold to national destinations, with the average daily expenses with tourist extras in destinations).
Avant-garde and a non-profit organization, BRAZTOA promotes actions and partnerships that value the business activities of members, supporting the development of the tourism market in a sustainable way.