AdventureTravelNews

&Beyond Appoints New Chief Marketing Officer

&Beyond is excited to announce the appointment of Jacky Humphries as Chief Marketing Officer (CMO) from 1 June 2012.

Joss Kent, &Beyond CEO, welcomes Jacky to the leadership team and says, “I am delighted that Jacky has decided to join &Beyond as our new CMO. We have ambitious plans to quickly grow the business, firmly establish the brand globally and at the same time stay true to the founding ideals and aspirations of the business in terms of exceptional guest experience, conservation and sustainability. Jacky’s track record in growing businesses and brands is clear and her knowledge and experience gained as CMO in other high growth businesses using all available marketing tools (digital, social, PR and offline) will be invaluable to the rest of the &Beyond team as we embark on our ambitious Mission Statement. We now have a seasoned and highly experienced CMO on board which is very exciting!”

Jacky holds a Bachelor of Arts Degree with honours in Law and Religion. She has an MBA in Strategy, IT and Marketing and is currently completing her dissertation for her Doctorate in Business. She has successfully led various marketing teams from across the globe to positively impact revenues and branding of the respective businesses, including Oracle Corporation, Motorola, Neotel and Nakheel Property in Dubai (The Palms), amongst others.

Her impressive successes include doubling turnover at Oracle and improving Motorola’s revenues by 3025%, whilst spearheading the ‘HelloMoto’ campaign which grew market share by 30%. At Nakheel, revenue increased by 460% in her first year and more recently, in her time at Dimension Data, revenues grew by 15% within one year.

Jacky is also Senior Vice President of Finance at the Internationally Accepted Marketing Standards Board (IAMS™) as well as Senior Vice President of Finance at the International Institute of Marketing Professionals (IIMP™). She has the ability to lead and direct large workforces and understands the nuances of different cultures and their needs.

“What attracted me to &Beyond was not only the opportunity to become part of a conservation company with strong ideals but to also help lead it to greater heights. I want to build on the success already achieved and strive to provide an even better guest offering and improved marketing and business efficiency going forward. I believe that the soul and essence of the company is seen in the people I have encountered at &Beyond’s lodges and I look forward to making a real difference”, says Jacky Humphries.

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