AdventureTravelNews

ATTA Mentioned in CNN Article on Baby Boomers

CNN ran an article on baby boomers  – and their adventurous bucket lists  – which mentioned a study by George Washington University School of Business and the ATTA:

Baby boomers are intrigued by popular TV shows like “The Amazing Race” and “Survivor,” have large budgets and crave trips that offer authentic cultural experiences, according to a study released last year by the George Washington University School of Business and the Adventure Travel Trade Association.

Read the full article.

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