AdventureTravelNews

ATTA Member Webinars: June

ATTA Guest Presenter

Mike Geraci,
VP Converged Media
MercuryCSC

Converged Media: Brand Marketing in Real Time

Thursday, June 13
10:00 AM PST / 17:00 UTC
Register Now

Real-time brand marketing is powered by what has been dubbed a converged media strategy, applying Earned, Owned, Paid, and Social tactics in a coordinated effort.  Sounds great but how do you get all of your team (or departments and agencies) working in a converged environment? How do you best utilize resources and budget to meet your strategic goals?  MercuryCSC has developed and executed converged media campaigns for hospitality, destinations, tour operators and outdoor brands.  In this workshop, you’ll learn what goes into the planning and execution of a successful real-time marketing campaign simultaneously executed across all media channels to maximize the visibility and impact of your campaign.

Register Now

About the Presenter:

Mike Geraci is V.P. of Converged Media at MercuryCSC, a leading creative voice in the geotourism and outdoor industries. Mike is charged with orchestrating brand opportunities and strategies across paid, earned, owned, and social media channels.

Mike’s journey started as a freelance writer, DJ, and live TV producer and host. During his subsequent 15-year marketing career, he has created and managed PR, content, social, and brand communications campaigns for more than 50 brands in the travel and outdoor industries, including Backcountry.com, Terra Resort Group, Outdoor Research, and PowerBar.

His unique combination of media, brand, and PR experience has informed his progressive approach to brand marketing.

Mike is author of ‘What is True? The Foundation of a Kick-Ass Brand.’

His ruminations and color-commentary on converged media strategy can be found at mikegeraci.tumblr.com and RSS feeds nationwide.

Free registration required to attend this ATTA Member Webinar.

Note for Mac OS X users: The GoToWebinar software requires version 10.6 or newer. To identify which version of OS X you are on, click ‘About this Mac’ in the apple menu. If you are unable to view this Webinar, you may always view the recording in the Webinar Library two business days after the scheduled Webinar.


ATTA Guest Presenter

Jens Thraenhart, Co-Founder & President Dragon Trail
ChinaTravelTrends.com

Understanding Nuances of the Chinese Traveler

Thursday, June 27
7:00 AM PST / 14:00 UTC
Register Now

The Chinese are now the world’s most prolific travelers: According to the United Nations World Tourism Organization, 83 million Chinese citizens traveled abroad in 2012, a huge rise from 10 million in 2000, and collectively spent $102 billion.

China also has the most internet users. Social media is a key channel to attracting Chinese travelers.

In this webinar, learn how to leverage social media to market to the New Chinese consumer, understand the trends, and get inspired by case studies.

Register Now

About the Presenter:

Besides global e-strategy consulting with a focus on social media, online branding, and electronic distribution, Jens is currently the co-founder and President of Dragon Trail, a new digital marketing and travel technology company that assists travel organizations to market to affluent Chinese consumers via innovative influencer and viral marketing techniques leveraging technology, Internet, and social media channels. He also founded ChinaTravelTrends.com, a resource portal to educate the tourism industry about the potential of the Chinese travel market – primarily outbound.

A dual German and Canadian citizen, educated at Cornell University with a Masters of Management in Hospitality, and regarded as a thought-leader and innovator by his peers, he was recognized as one of the travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, and was listed as one of the 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005. Most recently Jens was in charge of E-Marketing, Customer Relationship Management, and Campaign Management at the Canadian Tourism Commission, as Executive Director of Marketing Strategy. Previously, he was head of Internet Strategy at Fairmont Hotels & Resorts, and Executive Director of Marketing Strategy for Fairmont’s Residence Club division. Jens also serves on the 2011 Adventure Travel World Summit Advisory Committee.

Free registration required to attend this ATTA Member Webinar.

Note for Mac OS X users: The GoToWebinar software requires version 10.6 or newer. To identify which version of OS X you are on, click ‘About this Mac’ in the apple menu. If you are unable to view this Webinar, you may always view the recording in the Webinar Library two business days after the scheduled Webinar.

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