Adventure Travel Trade Association Adds Veteran Corporate Partnerships Manager to Expand Partnerships, Build Synergies
Responsibly growing the adventure travel community is the cornerstone of the ATTA’s new partnership initiative. The program will connect corporate sponsors, related industries, trade and consumer events and resources with tour operators, destination marketing organizations and tourism boards globally, to spur thoughtful and strategic growth in adventure travel.
To drive the new partnerships initiative, the ATTA appointed Chris Chesak to the position of Business Development Director. Chesak, an eight-year veteran of building partnerships and sponsorships between companies and associations, will further expand the ATTA’s efforts to further coalesce the adventure travel community into a more cohesive “industry” that creates positive, productive partnerships.
“Chris brings a strategic, collaborative mindset to the table,” added Stowell. “He thinks differently, finds the binding elements that makes partnerships work, and carves out unique solutions that help businesses grow, thrive, and attain specific objectives.”
In his work in the outdoor industry, Chesak specialized in forging corporate partnerships and organizational development. His past partnerships brought apparel, gear, and footwear companies like The North Face, REI, and Gore-Tex together with grassroots partners The American Alpine Club, American Hiking Society, and Winter Wildlands Alliance.
Building off his expertise, the ATTA has charged Chesak with creating stronger connectivity between the adventure travel and outdoor industries. Plus, Chesak will incorporate other influential groups into the overarching partnership initiative including transportation (e.g., airline, auto, etc.) and relevant consumer brands (e.g., camera, travel/outdoor gear apparel, personal electronics, etc.), all while tapping service organizations (e.g., technology, Web, marketing, retail, etc.) with vested interests in the adventure travel market. He also will head up ATTA Membership recruitment initiatives.
“This organization and this industry are on the verge of major growth and companies are going to want to work with our members,” said Chesak. “That puts us in a strong position to create partnerships with them that will truly benefit our membership and therefore the industry as a whole.”
ATTA sponsor and member queries may be directed to Chesak at [email protected].