(SEATTLE) – September 29, 2010 – To better support its growing membership base and expanding initiatives within the global adventure tourism industry, the Adventure Travel Trade Association (ATTA) today announced the appointment of Jason Reckers to the new position of operations director, Nicole Petrak to the new position of assistant editor, AdventureTravelNews.com, and Meredith Guzy as its newest business development team member.
Reckers, who for six years has gradually expanded his role as a lead consultant to the ATTA on strategic web initiatives and a host of operational matters, now serves in the new role of ATTA operations director. In this role, Reckers will drive organizational project management, expand online and social media strategies, improve technical and online marketing education for members, and manage special projects. With the ATTA, Reckers has been directly involved in the strategic development of all online properties including ATTA’s online community (The HUB), online educational webinar series, www.adventure.travel and social media initiatives. Reckers brings 15 years of experience providing operational and strategic guidance to organizations with a focus on providing web strategy guidance and training to professional services firms, trade associations, business and web consulting companies, and a host of industry sectors.
With background and expertise in the service, social media and international business fields, Nicole Petrak, who previously served as a volunteer with the ATTA, has joined the team and now serves as assistant editor of AdventureTravelNews.com. She also supports special projects, including online and social media initiatives, media relations, and special projects surrounding the ATTA’s annual Adventure Travel World Summit events. Petrak most recently served as a marketing specialist for San Jose, California-based Cellfire, Inc., where she co-developed a series of promotional and social networking tools, plus rich content, to drive new business initiatives that increase online community participation. Earlier in her career, she directed educational projects for children and vocational college students Cross-Cultural Solutions in Tanzania.
Meredith Guzy is responsible for Membership Sales. She previously served as a travel consultant and account manager for Protravel International in Chicago, Illinois. Prior to her role with Protravel, she served as the public relations/promotions director of Out-of- Order Communications and developed the 2007 Marketing Plan for the Public Relations Council of Alabama. Guzy also brings to the ATTA a background in events management and fundraising. In these capacities, she has managed volunteer projects through the Bay Area Food Bank, the WorldTeach Organization, and the Chicago Branch of Protravel International’s campaign to sponsor a village in Rwanda.
About the Adventure Travel Trade Association (ATTA)
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. The ATTA’s membership, now representing more than 650 members in 70 countries, includes tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers. Host of the annual Adventure Travel World Summit executive trade conferences (www.adventuretravelworldsummit.com), the ATTA also makes possible www.Adventure.Travel, the traveler’s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.
Chris Doyle, ATTA, 916.847.0261