Adventure Travel is Flourishing; ATTA Quoted in Calgary Herald

Supported by research done by the ATTA, Calgary Herald reports adventure travel is “Growing by Leaps and Bounds”:

Adventure doesn’t have to include hanging off the side of a mountain, but that’s definitely on the menu. At time of writing, 26% of worldwide travel itineraries contain an adventure component. According to the Adventure Travel Trade Association, the segment experienced a 17% increase between 2009 and 2010, a trend that would have adventure accounting for 50% of all travel by 2050.

For more information, please read the full article here: Adventure Travel: Growing by Leaps and Bounds

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