(SEATTLE) October 15, 2014 – A live audience at the Adventure Travel World Summit in Killarney, Ireland, on October 9, 2014, voted on their favorite short films from six finalists in the Adventure Travel Trade Association’s (ATTA; www.adventuretravel.biz) inaugural short film contest called Adventure in Motion with Yahoo Travel.
There were 137 entries in the contest, which was open to any tourism organization or business that produced a travel film four minutes or less in length in the last year. A jury selected six finalists, whose films were screened during the closing session of the Summit. The two winners, voted on by the audience, are “Pride of Namibia” from World Wildlife Fund and “Reconsider South Africa” from South African Tourism.
“The only thing that can inspire and energize the soul more than the art of travel is the art of film,” said WWF filmmaker Andy Maser. Maser’s colleague Jenny Nichols added, “It’s an honor to be able to use film as a medium to tell the story of the brave and innovative people of Namibia who live with wildlife that is simultaneously awesome and dangerous to both livelihoods and human life.”
“We are very proud of our newest brand video,” said South African Tourism’s Sthu Zungu. “It does a great job of showcasing the unparalleled variety of experiences travelers can find in South Africa, and challenges the viewer to reconsider what they think they know.”
The ATTA partnered with Yahoo Travel and Wilderness Ireland for this contest with the objective of celebrating creative storytelling and its role in inspiring adventure travel. Wilderness Ireland’s Stevie Christie was the evening’s host and challenged audience members, who were all delegates to the Adventure Travel World Summit, to “be a little bolder in how you tell your stories.” The winning films will be featured on Yahoo Travel’s website starting Wednesday, October 15, and filmmakers will receive a one-year membership to the ATTA and tickets to next year’s Summit in Puerto Varas, Chile. The ATTA plans to hold the Adventure in Motion film contest next year ahead of the 2015 Adventure Travel World Summit.
View winning films and finalists as seen during the Adventure Travel World Summit.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,000 members in 80 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
For more information:
- Adventure Travel World Summit
- Adventure.Travel – consumer portal to member tours