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“Turn Off the Light” for Earth Hour in Jordan

When the World Unites to Celebrate Environmental Actions that Go Beyond the Hour

The Jordan Inbound Tour Operators Association (JITOA) launch “Turn off the Light” Earth Hour awareness campaign in Jordan under its tourism environmental initiative “Don’t mess with Nature” to spread awareness and take a stand against climate change. JITOA has been appointed as the Main Contact Party in Jordan for the Earth Hour/ “World Wildlife Fund” WWF. Jordan will participate officially for the first time along with many other countries around the world.

This campaign calls for Jordanian official entities, companies and individuals to “turn off the light” for one hour at 8.30pm on Saturday 26 March 2011, to take part in this global celebration to encourage a commitment towards the environment in solidarity to unite and work together against climate change that inspires real solutions to our environmental challenges.

“Turn off the light” campaign covers all parts of the kingdom for introducing participants to the global Earth Hour concept, and registers them officially to share and post their news, activities and photos on the official website and setting Jordan on the map.

Under this campaign JITOA aims to increase the environmental awareness in Jordan and involve the tourism and hospitality sector in global actions in order to boost the kingdom’s environmental profile and promote Jordan as an eco-destination by contributing in the global call against the various effects of climate change on the planet. The tourism sector one of the leading sectors in Jordan that have a great interest in environmental awareness with regard to environmental global challenges and factors, and interested in participating in such global initiatives to fulfill their commitment to sustainable environmental development. JITOA also will take photos of different sites and landmarks in the Kingdom before and after Earth Hour and post it online.

This campaign is supported by Ministry of Tourism and Antiquities, and Ministry of Environment, and sponsored by the HSBC Bank Middle East Limited – Jordan, and the media partners are Al Ghad Newspaper, Sunny 105.1fm, Play 99.6fm, Virgin 93.7fm, Ijazza Mobile applications, and Dilloona.com guide.

The campaign also received significant interest from several private companies in the tourism and hospitality sector, and others, registered companies so far are; Creative Tours, Feynan Ecolodge, Four Seasons Hotel Amman, Sheraton Amman Hotel,  Kempinski Hotel Amman, Le Meridian Amman Hotel, Le Royal Hotels and Resorts Amman , Movenpick Resort & Residence Aqaba, Movenpick Resort & Spa Dead Sea, Landmark Hotel, Toledo Hotel, IUCN Regional Office for West Asia (ROWA), the Royal Society of Conservation of Nature (RSCN)/Wild Jordan, Green Echo organization, the Royal Automobile Museum, Central Trade & Auto Co. (Al- Markazia Toyota), Deyafeh for Consultancy and Recruitment, Sama natural mineral Water, Full Cup Café , Cups and Kilos and Turtle Green Tea Bar .

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