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WTTC Launches Debate on Climate Change with Global Ad Campaign

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London , UK / Boulder, CO, USA – April 3, 2007 – Recent months have given evidence of a marked increase in the world’s determination to address environmental challenges. Above all, a tipping point has been reached on climate change and in particular its impact on the environment.

The World Travel & Tourism Council (WTTC) today launches an international campaign to call to dialogue the issues on climate change. The campaign will run full pages in authoritative publications including The Daily Telegraph, Newsweek, The Wall Street Journal and travel trade media around the world.

An online forum has been created to encourage open dialogue on the issues that need to be addressed on climate change. The forum also draws input concerning environmental good practice, working hand in hand with sustainable communities, nations and business.

Industry leaders, experts, governments and other stakeholders are invited to join the dialogue and to share their views by visiting:

Travel & Tourism leaders, from both the public and private sector, as well as international media will gather to reflect on the online dialogue and to discuss the issues at the 7th Global Travel & Tourism Summit in Lisbon, Portugal, May 11 and 12, 2007.

WTTC President Jean-Claude Baumgarten said, “The risk of an energy crisis is forcing a re-think on consumption levels, efficiency, and alternatives. Know-how is being developed and already Travel & Tourism leaders are working on making a real difference, not only on the carbon footprint of their activities, but also the overall impact of Travel & Tourism on our natural environment. Rather than demonizing any industry or activity, the task now for individuals, corporations, communities and governments, is to cut through misconceptions and to work on realizing practical solutions for a sustainable future.”

WTTC also announced today that the 7th Global Travel & Tourism Summit will be a carbon neutral event. The offsetting scheme is being sponsored by Travelport and supported by Sustainable Travel International (STI). The offsets will fund renewable energy and energy efficiency projects in Africa, Asia and Central America through STI and MyClimate who will reduce carbon emissions elsewhere.

“Travelport’s sponsorship of a carbon offsetting initiative at the upcoming Summit in Lisbon is reflective of the travel sector’s continued commitment to environmental responsibility,” said Jeff Clarke, Travelport President and CEO. “As a leading company in the online and offline travel space, it’s our sincere hope that our industry will continue to lead developments to address environmental issues on a global scale.”

STI President Brian Mullis added, “Demonstrating that unavoidable carbon impacts can be offset sends an important message to the industry and to travelers worldwide. Since the Global Travel & Tourism Summit will be the highest profile tourism-related event to become carbon neutral, we’re hoping it will catalyze a movement we’ve spearheaded in helping the Travel & Tourism industry become carbon neutral.”

About the World Travel & Tourism Council
WTTC is the forum for business leaders in the Travel & Tourism industry. With Chief Executives of some one hundred of the world’s leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism. WTTC works to raise awareness of Travel & Tourism as one of the world’s largest industries, employing approximately 231 million people and generating over 10 per cent of world GDP.

For further information contact:

Louise Oram
WTTC PR & Communications Coordinator
+44 20 7481 8007
[email protected]

About Sustainable Travel International (STI)
STI, recently featured in the New York Times, Los Angeles Times, Time,, and Cond頎ast Traveler, is regarded for its due diligence in selecting the ‘best of the best’ offset partners, including MyClimate and Bonneville Environmental Foundation (BEF). BEF Green Tags are certified by Green-e ( And, MyClimate projects are developed in accordance with procedures, criteria and methodologies from the clean development mechanism (CDM) of the Kyoto protocol and the criteria of The Gold Standard ( All STI projects are inspected, verified and certified by independent, third-parties. STI’s most recent notable offset efforts include the 2006 FIFA World Cup, HSBC (one of the largest Banks in the world), Ben & Jerry’s, Whole Foods Market, World Wildlife Fund – all in conjunction with MyClimate (

For further information contact:

Brian T. Mullis
STI President
[email protected]

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