Wild Women Expeditions Becomes 1st Women-Only Adventure Travel Company to Land USA TODAY Readers' Choice Award

31 August 2020
The global leader in women's expeditions was voted the #2 Best Adventure Travel Company by USA TODAY readers—a historic moment for women-only travel.

Wild Women Expeditions has become the first-ever women-only tour leader to place in the Best Adventure Travel Company category of USA TODAY's 10Best Readers' Choice travel awards, ranking #2 in a list of 10 tour operators. 

"We are overwhelmed and humbled by this show of support from both the expert panel and our incredible community of women adventurers," says Jennifer Haddow, owner and director of Wild Women Expeditions. "After three decades of working to create inclusive, inspiring trips for all women, being recognized in this way exemplifies an important truth that my team has known all along: Women-only trips are so much more than a marketing trend. They're part of a bigger movement toward intersectional equity and empowerment."

Wild Women Expeditions pioneered women-only travel 30 years ago, and has been offering outdoor adventures connecting women of all ages, backgrounds, sexual orientations and identities ever since. Their active, nature-based getaways celebrate women's leadership, environmental stewardship, social responsibility and animal welfare in a kind, inclusive community setting. 

Located in Newfoundland, Canada, the global leader in women's adventure travel was among 20 businesses nominated by an expert panel of editors and contributors from USA TODAYand 10Best.comFour weeks of public voting ensued, with Wild Women Expeditions landing the #2 spot in a list of 10 winners that included G Adventures, REI Adventures and MT Sobek. 

"When you take into account our size relative to other adventure travel companies, this honor really expresses the importance of giving women more space to succeed in this industry," Haddow says. "I hope the women CEOs and founders whose businesses also placed in this category join me in continuing to advocate for greater opportunities for women as guides, leaders and business owners around the world."

While Wild Women Expeditions offers more international itineraries than any of its competitors in the women-only sector, it has recently pivoted in response to COVID-19, offering local, domestic tours in Canada and the U.S. while encouraging adventurers to experience the wild close to home and join trips within their own province or state. 

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