This International Women’s Day, Wild Women Expeditions, the leader in adventure travel for women, celebrates a rebrand, development of a new website, and two 2024 treks to Everest Base Camp whose profits will be donated to Ally Global Foundation (AGF), a non-profit organization committed to supporting and empowering Nepalese and Cambodian women and girls who have survived human trafficking.
The refreshed brand reflects the growth and evolution that Wild Women Expeditions has experienced after over 33 years of empowering women to travel on their own terms. It is a visual representation of what it means to be a Wild Woman in 2024 – connected to nature, curious, and, of course, always looking for adventure. To accompany the rebrand, the company has launched a new, easier-to-use, website to showcase the amazing variety of global expeditions available to wild women. The new website features robust and intuitive search and filter functions and a streamlined booking process that will make the experience on both desktop and mobile devices seamless.
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“As an organization, we've evolved through many chapters - from our roots as an outdoor adventure company offering canoe trips in Canada to offering hiking, kayaking, and horse adventures in 28 countries around the world, to introducing our groups to small ship expeditions in Antarctica and the Arctic in recent years,” says Jennifer Haddow, CEO of Wild Women Expeditions.“We've come through the pandemic much stronger as a company, our sales are skyrocketing, so we felt it was the perfect time to celebrate our growth and look forward to the next chapter of success as the leader of women's adventure travel with a bold new look.”
In honour of International Women’s Day (March 8), Wild Women Expeditions has also announced that 100% of profits from both 2024 departures of their Trek to Everest Base Camp expedition are going directly to the Canadian-based not-for-profit Ally Global Foundation. The organization assists women and girls who have survived human trafficking with finding safe housing, educational opportunities and job training in Nepal and Cambodia, and provides training and trafficking awareness programs in Canada.
“We vigorously support organizations that fight for the health, safety, equality, dignity, and empowerment of women across the globe,” continues Haddow. “AGF is one of these incredible organizations, providing support, resources, and education to survivors of human trafficking and raising awareness of the issue. This International Women’s Day we reflect on our gratitude for the work they do and the unique opportunity to support them this way, educate our Wild Women community, and make tourism a positive force that helps women in Nepal and Cambodia.”