Wild Frontiers Takes Over Silk Road and Beyond

28 January 2010

wild frontiersMulti-award winning adventure travel company Wild Frontiers is delighted to announce the acquisition of the tailor-made specialist tour operator Silk Road and Beyond.

The tie-up, completed this week, brings together two highly regarded companies offering quality, knowledge-based travel, with the former specialising in unique, off- the-beaten-track, small group adventures, and the latter in bespoke luxury holidays. Both companies take pride in the quality of their experience-led products and also their culture of offering exceptional levels of customer service. The enlarged company now becomes one of the best choices for clients at the specialised and innovative end of the adventure travel market.

  • Both business have repeat and referral rates exceeding 50%
  • Combining group travel with a high-end, tailor-made service offers an exceptionally wide array of products
  • Bringing the two teams together will form a group of consultants with in-depth knowledge and unparalleled experience in our chosen areas of the world, particularly North Africa, the Middle East, Central Asia, the Caucasus, Southeast Asia and the Indian subcontinent
Both Wild frontiers and Silk Road and Beyond have enjoyed uninterrupted growth since their inceptions in 2002. And with a growing number of Wild Frontiers clients looking for bespoke holidays, the takeover of a well-respected specialist will enable continued expansion into this crucial sector of the market.

Jonny Bealby, founder and MD of Wild Frontiers said, ‘With the growth in our own tailor-made portfolio we have been looking for some time for the right company to give us added knowledge, experience and systems to expand this vital area. Unlike the plethora of ‘world specialists’ who purport to be experts in a hundred destinations, Silk Road and Beyond, like Wild Frontiers, is a knowledge-based business, with product that broadly speaking mirrors our own. So while the number of destinations we cover may not increase significantly, the services we will be able to provide within them, will. I am sure in Silk Road and Beyond we have found the perfect partner.

Nigel Fisher, director of Silk Road and Beyond, agrees, ‘Joining forces with Wild Frontiers will bring huge benefits to both our existing clients, and help us recruiting new ones in the future. With the now combined option of small group travel and our own specialist tailor-made product, for the locations we visit we have now become an extremely attractive one-stop shop.

The combined company will now operated from Wild Frontiers’ offices in Fulham, West London.