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Widness & Wiggins PR

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W&W-logoEstablished in April 2007, Widness & Wiggins PR offers a competitively priced, highly personalized media contact and communications strategy expressly designed for adventure, eco and active travel industry clients – tour operators, nonprofits, resorts and accommodations. Our story-telling approach is pro-active, aggressive, and multidimensional covering both traditional print, social media and new, expanding online outlets. Backed by media savvy, lifelong relationships with the press and a proven record of success, Sara Widness and Dave Wiggins are the ones delivering the results.
The world of print, online and broadcast media is a fast-paced, ever-noisy place. You want your story to be told but it’s a real challenge just being noticed. Going it alone rarely gets you anywhere. You need a loud and clear voice that’s recognized and respected by those influential members of the media most interested in what you have to say.

That’s the power of a successful public relations agency. Widness & Wiggins PR believes that the keys to success come down to sound relationships and clear, consistent messaging. Sara Widness and Dave Wiggins have spent their entire professional careers cultivating meaningful relationships with a full spectrum of travel, business, environmental and lifestyle writers, editors and authors who are anxious to hear your story. Most command positions of major influence on both the national and international stage. To rise above the clamor and noise, this is where you need to be.

Sara Widness has a proven record of extraordinary success in marketing communications and public relations. She began her career as an editor for several Vermont newspapers. She then served time as a reporter on the metro desk of United Press International in New York City. Sara has more than three decades of high-level public relations experience based in the Big Apple where her agency represented prestigious travel industry clients throughout the world. Recently she left the cacophony of life in the city to establish a B&B in the hills of southern Vermont. She holds an undergraduate degree in English literature with a minor in journalism from Stanford University.

Dave Wiggins brings over three decades of adventure travel industry experience to Widness & Wiggins PR. Recently he helped found and direct the prestigious travel alliance, Trusted Adventures. Prior to that, Dave served as Marketing Director for Austin-Lehman Adventures and Vice President of Supplier Relations for and GORPtravel. However, it was his 22 years as owner and President of American Wilderness Experience (AWE!) that first established him as an industry visionary. Under his direction, AWE! pioneered the wholesale and retail brokering of adventure travel in the late 1970’s becoming one of the industry’s most recognized brand names in the promotion and sale of active and exotic vacations. Dave is a graduate of Penn State University and has lived in Boulder, Colorado since 1974.


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