Wendy Van Lieshout Named Adventure Travel Trade Association Ambassador

9 August 2022

Wendy van Lieshout, CEO of New Zealand-based Active Adventures and United States-based Austin Adventures, is the most recent addition to Adventure Travel Trade Association’s (ATTA) Ambassador program.

ATTA Ambassadors organize virtual Think Tanks and AdventureConnect events to facilitate and promote member and industry networking in their respective region. Van Lieshout joins a roster of approximately 75 adventure travel professionals worldwide committed to the betterment of the industry.

"We're thrilled to welcome Wendy as our Ambassador in New Zealand,” says Shannon Stowell, CEO of ATTA. “Her wealth of experience and knowledge and alignment with our values makes us confident in having her represent us to the travel industry in Oceania and beyond, while helping us identify stakeholders in the region who would be a great fit for our community."

Van Lieshout brings 20 years of senior executive and governance experience in inbound and outbound tourism, including 10 years of membership with the ATTA, to her new role as ATTA Ambassador. In addition to her full-time role as CEO for two small-group adventure travel brands, she serves as Vice Chair of the board of the Tourism Export Council in New Zealand and is a board member of the Queenstown Business Chamber of Commerce.

“I'm privileged to be an ATTA Ambassador,” says van Lieshout. A passionate advocate for attracting new talent to the travel and tourism industry, van Lieshout plans to kick off her Ambassador role by running a Mentor Meet-up with a global group of ATTA interns. “I look forward to connecting with like-minded adventure travel lovers in our special part of the world and beyond."

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