Latest from the ATTA
Butterfield & Robinson adds three new itineraries to support growing Walking category
Butterfield & Robinson, the world’s premier active travel company, is adding three new walking trips for 2018 and revealing data that supports B&R’s growth in walking departures since 2010. Introducing Basque Country Walking, Holland Walking and Cotswolds Self-Guided Walking, B&R’s newest itineraries on foot allow travellers to “slow down” while immersing themselves in celebrated regions with culinary experiences and majestic surroundings.
“Appealing to our travellers’ senses, the sights of Holland, delicious delights of Basque Country, and character of the Cotswolds are major highlights of these itineraries,” says Caitlin Ryan, Sales Manager, Butterfield & Robinson. “Our newest trips expand an already robust walking portfolio and speak to the growth we’ve seen in the category as a whole.”
B&R reports a 20 per cent average increase in yearly walking departures, while the total number of walking trips in 2016 marked a 188 per cent increase from 2010. Earlier this year, B&R also announced the addition of India Walking for next year, a seven day return to the rural lands of the Rajasthan region.
B&R’s newly announced walking trips include:
A rewarding week of hiking takes travellers from mountains to ocean with indulgent stops along the way. Beginning deep in the heart of French Basque Country, reach altitudes over 700 ft. in the Pyrenean summits and surrounding mountain villages, enjoy exquisite dining before reaching Spain and settling in San Sebastian, where the most Michelin star-rated restaurants per capita are located.
A colourful cultural experience for the senses begins with a tulip farm tour and traditional lunch in a private tower before wandering among windmills. Travellers will retreat to outside of The Hague to explore the Wassenaar woodland before a trip to Leiden (the birthplace of Rembrandt) and take part in delectable cheese and seafood tutorials.
This walker’s paradise is the perfect trip to experience colourful meadows, mysterious woodland and stately gardens along five Cotswolds counties. Ripe with local produce, cheese, meats and ales, this trip is for explorers who seek superb accommodations, top restaurants and are happy to go at their own pace on a self-guided adventure.
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