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VisitBritain Appoints Joss Croft as Head of Marketing

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VisitBritain continues to ramp up efforts as it prepares for a new public/private marketing program

Los Angeles, CA. — Joss is a key appointment for VisitBritain as it prepares for the roll out of its £100 million ($163 million) public/private marketing program over the next four years.

Laurence Bresh, Director of Marketing said: “I am delighted to have such an experienced professional leading our marketing team.  Joss will be ensuring the marketing program is relevant and compelling for consumers, delivers for our commercial partners and on the Government targets of 4 million additional inbound visitors spending £2 billion ($3.2 billion) across Britain.”

Joss also draws on his recent experience at VisitBritain as Regional Director for Europe, Head of Business Visits and Events and manager of Strategic Partnerships. He previously worked in sales and marketing for Futuroscope Poitiers, Disneyland Paris and the London Tourist Board.

In February 2010 he was awarded Industry Personality of the Year by the readers of Meetings and Incentive Travel. For more information on Britain, please visit

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